1. Develop a global brand strategy: brand marketing must first develop a global brand strategy. This includes determining brand positioning, brand value and target market, as well as formulating brand image and communication strategy. Through a clear brand strategy, consumers can better understand the brand and establish a unique brand image in the global market.
2. Marketing through social media platform: Social media is an important channel for brand marketing to go out to sea. You can choose to market on popular social media platforms around the world, such as Facebook, Twitter, Instagram, Tik Tok and so on. By publishing interesting and valuable content on these platforms, we can interact with consumers, build brand image and reputation, and improve brand awareness and user stickiness.
3. Use search engines for promotion: Search engines are one of the most commonly used information acquisition channels in the world, so brand marketing can also be considered for promotion on search engines. By optimizing the content and technology of the website, we can improve the search ranking of the website and attract more potential customers. In addition, you can also accurately locate the target customers through the advertisements of search engines, and improve the advertising effect and return rate.
4. Use content marketing strategy: Content marketing is another way for brand marketing to go out to sea. By creating interesting and valuable content, we can attract and retain consumers and improve brand awareness and user stickiness. It can take different forms, such as blog posts, videos, social media posts and so on. Through well-planned content marketing strategy, brand information can be better conveyed and brand image and reputation can be established.
5. Co-launch limited edition products or joint models: Co-launch limited edition products or joint models is a brand marketing strategy that can quickly attract consumers' attention. We can cooperate with famous brands, stars or designers to launch unique limited edition products or joint models to attract consumers' attention and purchase. At the same time, it can also test the feedback from new markets and consumer groups in this way, and provide valuable reference for future brand marketing.
6. Carry out cross-channel integrated marketing activities: integrate online and offline marketing activities to achieve omni-channel marketing coverage. For example, brand products and services can be promoted online to attract potential customers to experience and buy in offline stores. At the same time, offline activities can also attract potential customers to further interact and buy online. Through cross-channel integrated marketing activities, omni-channel traffic acquisition and user conversion can be realized, and brand awareness and sales effect can be enhanced.
In order to realize the integration of product and effect in brand marketing, it is necessary to comprehensively consider brand building and effect marketing. By formulating global brand strategy, marketing with the help of social media platform, promoting with the help of search engine, and using content marketing strategy, we can jointly launch limited-edition products or co-branded products, and carry out cross-channel integrated marketing activities to achieve the dual goals of brand image promotion and sales effect, and achieve the effect of "integration of product and effect".