Time-divided activity arrangement: (In order to make the activity continuous, cohesive and easy to remember, we will arrange activities on a weekly basis, publicize customers in turn, constantly stimulate consumers' shopping desire, deepen customers' impression of Nankang Department Store, and constantly implement consumption behavior. )
The first week: August 29th-September 5th.
Surprise priority: shopping points to send rice, how much to send!
Market analysis: At present, the scorecard is an effective promotion method to attract customers to implement long-term consumption behavior. However, as the Mid-Autumn Festival approaches, competitors may introduce more favorable profit-making measures. To stabilize scorecard customers, it is bound to introduce more favorable policies than the other side and reduce the strength of competitors.
Activity time: from August 29th to September 5th, starting at 7: 30 every night.
Activity content:
"Customers are the God of Nankang Department Store, and the development of Nankang Department Store cannot be separated from the support of customers". In order to thank the loyal customers who have supported Nankang Department Store for a long time, Nankang Department Store has a great reward: during this period, after 7: 30 pm on the same day, a one-time shopping point 10 kg will be issued with a loyalty card, and a total of 15 kg will be issued. Pick it up at the exit of the mall with the credit card and the computer receipt (after 7: 30 on the same day, the amount will not be accumulated). While stocks last. It is suggested that the planning department design a variety of packaging bags to hold bulk rice and name it "Nankang assured rice". Take this activity to launch Nankang's own brand, and the implementation plan for its own brand promotion will be formulated separately. )
Week 2: September 6-September 12.
Surprise 2: Nankang integral card has an appointment with you again!
Analysis: Because the promotion of the activities in the first week is quite strong, it will not only attract customers with loyalty cards, but also attract customers without loyalty cards. So, how to satisfy these customers who don't have loyalty cards? The only way: take the opportunity to launch the climax of handling the loyalty card, so as to expand our loyalty card customers again and strive for market share.
Activity time: September 6-9 12.
Activity content: Welcome Mid-Autumn Festival, Nankang integral card will meet you again! As long as you are full in my shopping mall? (undetermined) yuan plus? Yuan can get a reward card. During the Mid-Autumn Festival, in addition to the previously agreed benefits, he will also enjoy more valuable benefits and unlimited returns. One card in hand, the surprise moment is here!
Note: Go to the service desk of our store with the computer receipt (the receipt is valid on the same day and the amount is not accumulated).
The third week: September1March-September 19.
Surprise is the third point: one step ahead, premium delivery.
Activity time: September1March-September 19.
Activity content: During the activity, all customers in 38 yuan who reduce their fees in this mall at 8:00-8:30 am can get a handful of fresh vegetables at the service desk on a first-come-first-served basis while stocks last. (Limited to 50 copies per day)
Precautions: Shops should inform customers in the form of eye-catching advertisements during the activities, and customer service staff should pay attention to the feelings of customers who have not received the dishes.
Week 4: September19-September 28th.
Surprise 3: Passionate Mid-Autumn Festival plus one yuan to get one.
Activity time: September1September-September 28th.
Activity content: Anyone who has made a one-time shopping in 88 yuan or above in this mall during this period will get a value-added gift with a small ticket plus one yuan. (Limited daily, first come, first served)
One moon cake in bulk after shopping in 88 yuan 1 yuan (limited to 100/ day).
Shopping 158 yuan kilo of moon cakes in bulk (limited 100/day).
Mooncakes with a purchase price of over 2 18 yuan plus 1 yuan (limited to 50 pieces per day).
Mid-Autumn Festival Theme Activity Planning Case Optimization 2 Company Mid-Autumn Festival Activity Background: "Homesickness twice during the festival" gives the Mid-Autumn Festival a strong concept of "home harmony". On this full moon night, enjoying family happiness and praying for happiness, every soul is holy, and the truth, goodness and beauty of human nature are most easily aroused, which is an excellent opportunity to enhance emotions and promote career.
Company Mid-Autumn Festival activities purpose:
(1) The company is a big family, which enhances team cohesion and employees' sense of belonging. Break the small pattern of family reunion on holidays, and take business divisions or departments and groups as units (depending on the team size, eight to twelve are preferred), and employees bring their families to attend the Mid-Autumn Festival family meeting.
(2) Let employees' families know about the company culture, enhance their intimacy with the company, and improve their support for employees' work.
(3) Stimulate employees' sense of gratitude and honor, and work harder and more valuable for the family and team (the best effect is to make a vow spontaneously and set work goals or life goals).
(4) advocate "happy work? Happy life ",strengthen the harmony between people, cherish the fate of living with family and colleagues, and guide employees' sense of fraternity and equality.
(5) Respect the traditional customs of China, pray for a complete and brilliant life, carry forward the national culture of China and improve the cultural quality of employees.
Company Mid-Autumn Festival activities target: all employees and their families.
Mid-Autumn Festival activities of the company: the evening of August 15th (or 14th) of the lunar calendar.
Company Mid-Autumn Festival activity process:
1. Welcome speech by team leader
2. The stage play "Tracing the Source of Mid-Autumn Festival". For example, Houyi shot at the sun and Zhu Yuanzhang rebelled.
3, Allegro (three and a half sentences, two people turn) "Look at our home" is to introduce the employees of our team respectively.
4. Awards. The team leader summarizes the achievements and contributions made by each employee to the team, gives different honorary titles, and presents corresponding certificates and prizes to the employees' families, and also invites employees and their families to make impromptu speeches.
5. Family show. All family talent shows or family games.
6. Music story "Blue Ribbon". The blue ribbon gratitude operation was launched on the spot. Colleagues or family members can thank each other and tie blue ribbons to those who want to thank. )
7. Pray for blessings under the moon (light a lighthouse and set off fireworks).
8. Promotion and auction of business promotion plan. In the next stage, different reward standards (mainly family rewards, such as household goods or family travel) will be formulated for different performance levels. ), each family will take the reward index first after consultation.
9. Give Mid-Autumn Festival gifts (extra gifts for children). The team leader made a thank-you speech.
Preparations for Mid-Autumn Festival:
1, the correct size and layout of the website.
2, sound effects, disc preparation
Step 3 prepare employee prizes
4. Preparation of prizes for business promotion plan
5, blue ribbon preparation
6. Preparation of relevant plans
7. Preparation of Mid-Autumn Festival gifts
First of all, the company's Mid-Autumn Festival venue layout.
It can be decorated with company-specific balloons to create a festive atmosphere, and the company's flag can be hung in the workplace, reflecting the company's professionalism and good corporate image.
Second, the company Mid-Autumn Festival staff prizes (according to the characteristics of different employees, give them corresponding honorary titles and award prizes)
Give everyone the good news of honorary title, and give prizes within 20 yuan as encouragement, such as:
5 yuan's sliding business card box, 6 yuan's happy boy.
Advertising key bags, wallets, calendars and ballpoint pens worth 15 yuan.
Third, the company's Mid-Autumn Festival business promotion prizes (set different performance standards, let employees and their families choose the same, have prizes, and achieve the best incentive effect)
Gifts worth less than 20 yuan: advertising three-section umbrella, straight handle umbrella, thermos cup, interesting hand-held tableware.
Gifts worth less than 30 yuan: four sets of bathroom (four sets, three sets and two sets), fruit peeler and silver cup.
Gifts worth less than 50 yuan: health scale, big box for family health care, five-piece kitchen set and fresh-keeping thermos cup.
Gifts worth less than 100 yuan: Apple oxygen bar, fashion watches, cosmetic mirror, crystal ornaments.
Fourth, performance awards (best tacit understanding award, best performance award, best intimacy award and different awards and gifts can be awarded)
Value 10 yuan The following gifts: crystal coasters, bottle openers for couples, QQ cups.
Gifts worth less than 20 yuan: cartoon phone, cartoon radio, three-piece bathroom, mini hair dryer, Olympic key chain.
Gifts within 30 yuan: motorcycle poncho, CD box, stainless steel tableware set.
5. Mid-Autumn Festival gifts (giving mooncake series or household items as holiday greetings)
60 yuan's Warm Reunion Series: Moon Cake Gift Box+Mickey Household Tableware.
98 yuan's Autumn Moon Elegant Rhyme Series: Moon Cake Gift Box+Healthy Road
Value 128 yuan's green series: moon cake gift box+organic miscellaneous grains gift box.
Note: The above gifts are for reference only, and the company can make corresponding adjustments according to its different needs. Specific needs can also be selected by referring to the Youyou Blessing Gift Catalogue. In order to show respect for employees' families, you can send invitations to invite them to participate, and at the same time reflect the company's good corporate image.
Mid-Autumn Festival theme activities planning optimization case Sany, prelude
This year, the Mid-Autumn Festival (1May-September) and the National Day (1October1October) are very close, which poses a greater challenge to the merchants. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, it is necessary to grasp the consumer psychology, maximize the flow of people, enhance the popularity, and expand the sales of shopping malls during the Mid-Autumn Festival and National Day, which is bound to increase the market share of all branches of Quanxin Supermarket and increase its reputation.
Second, the theme of the event: "Celebrate the National Day and celebrate the Mid-Autumn Festival"
Three. Activity time: 20xx.09.07—20xx. 10.5.
Fourth, the purpose of the activity:
1) Take the Mid-Autumn Festival and National Day as an opportunity to plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;
2) With the coming of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
3) Deepen mutual understanding and emotional communication between Quanxin Supermarket and consumers by planning a series of activities; Expand the visibility of the enterprise and further establish the social image of Quanxin Supermarket as "caring for community residents and building a warm home together".
Verb (abbreviation for verb) Target audience: customers, suppliers and employees.
Mid-Autumn Festival Theme Activities Planning Optimization Case 41. Purpose
1, let employees have a happy Mid-Autumn Festival and improve their morale;
2. Strengthen internal communication among employees, promote further harmony of employee relations, and enhance employees' sense of belonging and identity with the company;
3. Take the activity as an opportunity to let employees express their feelings and create the internal image of the enterprise; Gather the wisdom of employees and draw the future of XR.
Second, the participants
All employees of joint-stock company, Wuxi branch, sales company and engineering technology center.
Third, time.
Friday, September 20xx 12 19: 00-20: 30.
Fourth, location
XR square.
Verb (abbreviation of verb) activity flow
time
time consuming
Program arrangement
19: 00 ~ 19: 05 5 minutes
Receiving and distributing food
19: 05 ~19:1510 minutes
Speech by general manager
19:15 ~19: 55 40 minutes
Game: Song Jielong (attachment 1)
19: 55 ~ 20: 25 30 minutes
Solve riddles on the lanterns (Annex II), Lucky Draw (Annex III)
20: 25 ~ 20: 55 30 minutes
Voice of Friends (Annex 4), Lucky Draw
20: 55 ~ 2 1: 00 5 minutes
Put the Kongming Lantern Cage (Annex 5)
Division of intransitive verbs
1. Equipment Department is responsible for the installation and debugging of lighting and audio equipment in the square.
2. The human resources department, the trade union and the administrative logistics department will arrange the place where employees will sit before the start of their activities;
3. The trade union is responsible for timely purchasing oranges, mineral water and prizes (mooncake gift boxes) and distributing oranges and mineral water on site;
4. The leaders of all departments and the Audit Bureau are responsible for on-site command and maintaining order;
5. The Employee Relations Group is the event host.
Seven, the required items and cost budget
1. Prize: Yiwu cutting-edge talent electric car 1 car, 3 boxes of mooncake gift boxes, 5 umbrellas for Yiwu cutting-edge talent, 5 T-shirts for Yiwu cutting-edge talent, 5 meal coupons for Yiwu cutting-edge talent, 5 fans for Yiwu cutting-edge talent, about 3,000 yuan;
2. Food: orange 2 100, mineral water 2 100 bottle, about 3,000 yuan;
3. Activity props: 1 Kongming Lantern, 2 100 envelope, 2 cartons, etc. , around 300 yuan.
Total: about 6300 yuan.
Attachment 1 Song Jielong
Each group 100 people (employees of the whole column or the whole bank can be randomly selected from the site). Starting from the first person, everyone sings a song with the specified words in sequence, and the lyrics sung by each person cannot be repeated. Those who don't pick up within 3 seconds are losers, and those who don't pick up skip until the last person in each group sings.
The first group: everyone sings a song with the word "moon";
The second group: everyone sings a song with the sound of "Yue" (such as Yue, Yue, Yue, Yue, etc. );
The third group: everyone sings a song with a "bright" sound (such as bright, two, cool, empty, etc. );
The fourth group: everyone sings a song with the sound of "autumn" (such as autumn, autumn, prison, etc. ).
After the four groups of solitaire are finished, the collective punishment for the losers will be announced: howling at the moon.
This game has a large number of participants and can quickly mobilize the opening atmosphere.
Annex 2 "solve riddles on the lanterns"
Title number
A version of a riddle
truth
The moon is in 1 and 15 (to play an idiom)
Serious
2, the moon of the fifteenth (hit an actor)
Gao Yuanyuan
The tortoise built a house and lived in it.
Gaizhonggai
The tortoise built another house and lived in it.
New cover and middle cover
There is a sun on the left and a sun on the right. Standing on the sun, there is no light.
dark
6. A bee stops on the calendar (playing an idiom)
Sunny weather (bees and calendars)
7, the eleventh book (type an idiom)
Unbelievable (Book XI)
8. Why can't the mobile phone get water? (Type an idiom)
Because it is now or never, time never comes again.
9. A woman gets married for the ninth time (name a city)
Paris (Bali)
10, this woman divorced again (to use an idiom)
Give up all previous jobs.
1 1. What becomes solid when heated?
egg
12. What animals can be pasted on the wall?
Seals (poster)
13, a bull and a cow guess three words?
two (heads of) cattle
14. Who is Mi's mother?
Flowers (because: peanuts)
15, what are you afraid of? What is paper afraid of?
Not (cloth) afraid of 10 thousand, (paper) afraid of one thousand.
Remarks: All employees can answer first. Employees who answer incorrectly will perform a program for everyone after the test. The employee who answers the riddle first can participate in the lucky draw, and the winning rate is 100%, which can arouse the enthusiasm of all employees. There are at most 15 winners.
Attachment 3 "Lucky Draw"
1. Put ***53 lottery tickets with prize names into the lottery box for lottery;
2. Award setting:
First prize 1
XR electric vehicle1;
third prize
Moon cake gift box 1 box;
Third prize: 50 XR umbrellas, XRT shirts, XR meal coupons or1for XR fans;
***53 awards.
3. The directors (or ministers) of each department present awards to the winners of this department on the spot.
Attachment 4 "Friends' Voice"
This project aims to take this activity as an opportunity to gather the wisdom of employees, reach a * * * consensus, and * * * describe the future of XR.
Everyone sends a note called "blueprint":
blueprint
Heart to the bright moon, * * * painting completed!
1, make a suggestion to improve work efficiency (as far as possible) and discuss it in detail;
2. Make a suggestion that is helpful to the company and discuss the reasons for making the suggestion;
3. Talk about the development of frontier talents in Yiwu in your mind after two years.
Your name:
ID number:
Before answering questions, the host told all employees that all employees should "draw a blueprint" (fill in the questionnaire) with a bright (sincere and goodwill) attitude; After completing the questionnaire, collect it and put it in a carton, and ask the general manager to draw 8 lucky people from it to participate in the lucky draw; If the answer to the question on the note is not bright, the lucky draw may be disqualified.
Attachment 5 "Flying Kongming Lantern"
The general manager will briefly describe the development of cutting-edge talents in Yiwu in the next two years to boost morale, and light the Kongming lantern with the XR logo and fly to the perfect moon.