A Case Study of Logistics: Enlightenment from Promoting Logistics Informatization in the United States

1. Service is the core of logistics informatization.

Logistics informatization has become a basic means for American industrial and commercial enterprises to reduce logistics costs, improve customer service and enhance competitiveness, and also a prerequisite for logistics enterprises to provide third-party logistics services. Therefore, American enterprises take meeting customer service needs as the starting point of logistics information system construction, and realize information communication and sharing among supply chain partners by adopting advanced information technology; Logistics enterprises, in particular, regard the content of information services provided to customers as an important basis for the construction of information systems. However, most enterprises in our country do not put logistics informatization at a strategic height, and often build logistics information systems on the basis of satisfying internal management of enterprises, ignoring the construction of providing logistics information services for customers. This conceptual gap has seriously affected the investment and implementation effect of logistics information system. Therefore, we must regard service as the core of logistics informatization, transform logistics management mode and operation process around providing customer service level, and build a qualified logistics information system based on this business demand.

2. Standards are the basis of logistics informatization.

Logistics activities include transportation, warehousing, packaging, distribution, distribution and processing. In terms of transportation, it involves railway, highway, aviation, sea transportation, international transportation and other ways, and in terms of services, it involves many industries such as electronics, automobiles, medicine and consumer goods. Logistics information system needs to connect all partners and links in the supply chain into a whole. This requires standardization in coding, file format, data interface, EDI, GPS and other related codes to eliminate information communication barriers between different enterprises. The American Trade Association has played an important role in the formulation of logistics standards. They have established a set of practical standards in bar code and information exchange interface, which makes it easier for logistics enterprises to communicate and serve with customers, subcontractors and suppliers. Logistics software also incorporates industry standards in format and process, creating a good environment for the construction of enterprise logistics information system. However, due to the lack of basic information standards in China, the interface between different information systems has become a bottleneck restricting the development of informatization. Logistics enterprises sometimes have to face seven or eight different modes of data exchange when processing orders. Therefore, accelerating the pace of China's logistics standardization, especially logistics information standardization, is the basis for promoting China's logistics informationization.

3. Application is the key to logistics informatization.

The characteristic of logistics informatization in the United States is to effectively apply advanced information technology to actual logistics business. First of all, the extensive use of the Internet to build a logistics information platform, the development and standardized management of the Internet, especially the development of security software and technical equipment, provides a good environment for the construction of logistics information systems. Secondly, the optimized logistics operation process is integrated into the software, forming a relatively mature standardized and modular logistics and supply chain software product, which provides technical support for the construction of logistics information system. Thirdly, the development of public logistics information platform has created conditions for information exchange between enterprises and the adoption of application service (ASP) mode to reduce the cost of informatization. In recent years, China's understanding of the importance of logistics informatization has been continuously improved from government to enterprises, and the gap with the United States is mainly in application. At present, the construction of logistics information system in China is still dominated by dedicated lines, which is not convenient for the connection between information networks; Due to the lack of practical and reliable mature logistics software, enterprises dare not invest in the construction of logistics information system, and there are problems of low starting point and long cycle in independent development; The lack of public logistics information platform also makes the enterprise logistics information system become an information island, and the logistics informationization of small and medium-sized enterprises is difficult. Therefore, creating a good application environment and improving the application level of logistics informatization is the key to promote logistics informatization in China.