What is the center of modern advertising design?

Modern advertising design centers on consumers and users. Modern advertising design is an advertising model centered on advertisers (consumers and users), and its advertising content is mostly about the function, appearance and price information of its own products. This is a common form of advertising communication in industrial society, which follows the aesthetic principles of modernism and pays attention to the standardization of expression, the coherence of reality and reality and the rationality of logic. Faced with many similar products, consumers can only distinguish them in another way. In other words, advertising designers need to provide consumers with judgment basis other than product information.