Here we must make clear the characteristics of information flow advertising and how to transform it.
2. Advertising picture design:
Then, set up a creative map for the information flow advertisement. Information flow advertising is generally divided into two styles: three small pictures and big pictures. The specific image specifications depend on the requirements of the channel.
3, information flow advertising background settings
The most important thing in information flow advertising is to show the screening conditions to your users. The main dimensions are divided into: age choice, gender choice, interest choice and column choice.
4.A/B creative scheme test
Product pain points and scenarios are not unique. The same setting, two sets of ideas, need time to test. Finally, the user portrait is further improved through the promotion of information flow data, and then the actual effect of the test is continuously optimized.