After graduating from marketing, you can choose to do the following work:
1. Marketing Specialist/Assistant: As a member of the marketing team, responsible for market research, competition analysis, brand promotion, event planning, etc.
2. Marketing manager/supervisor: responsible for formulating the company's marketing strategy, coordinating the cooperation of various departments and supervising the implementation effect of marketing activities.
3. Marketing consultant: As a freelancer or an employee of a consulting company, provide consulting services in marketing to help customers improve brand awareness and sales performance.
4. Marketing data analyst: responsible for collecting, sorting and analyzing marketing data, and providing decision support and business optimization suggestions for the company.
5. Marketing trainer: responsible for providing marketing training and education for the company's employees and improving their professional quality and working ability.
Marketing courses mainly include management, strategic management, accounting, financial management, organizational behavior, human resource management, marketing, entrepreneurship, corporate governance, operation management and other courses. Marketing is to provide market products and services to the right consumers at the right time, at the right place, at the right price and by the right means of information dissemination and promotion.
Professional introduction
Marketing is an undergraduate major in colleges and universities, which belongs to the business administration major. The basic study period is four years, with a bachelor's degree in management. It is an interdisciplinary major based on economics, management and modern information technology.
Training objectives
Starting from meeting the needs of customers, this major explores how enterprises can meet the market demand, seek market rules such as business methods and business model innovation, and cultivate application-oriented and compound professionals who can meet the needs of modern market economy, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have innovative and entrepreneurial thinking and the ability to find, analyze and solve practical marketing problems by comprehensively using relevant knowledge.
development prospect
Talent Demand: In 2005, the Investigation Report on the Current Situation of Undergraduate Business Administration Talents Training in Colleges and Universities in China made by the Higher Education Department of the Ministry of Education pointed out that among more than a dozen majors in business administration, employers have the greatest demand for marketing professionals, and more than 50% of employers expressed the need for undergraduate marketing professionals.
Postgraduate entrance examination direction: the similar postgraduate entrance examination directions of marketing undergraduate majors are mainly management and economics. Management includes enterprise management, administrative management and financial management.
Employment orientation: after graduation, students can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments, and can engage in marketing management such as market research, marketing planning, advertising planning, marketing promotion and sales management in for-profit and non-profit institutions or start their own businesses.