Article 1 Marketing Manager Work Plan Template
First, working ideas.
According to the company's annual summary meeting in xx, the board of directors proposed and formulated a five-year and three-stage development plan, which achieved the work objectives of laying three foundations, strengthening two management and achieving one index. Xx will be a key basic year, and the company will strive for perfection and develop steadily in financial opening and capital market.
At the same time, the P2P project is positioned as the company's main business, and it is planned to achieve a sales profit of 5 million in xx years. According to the current profit rate provided by the credit department, in order to achieve this profit target, it is estimated that the credit target is 24 million credit and 654.38+million mortgage. The marketing department will fully cooperate with the company's objectives, formulate corresponding work objectives and plans, and strictly follow this plan. Due to the short establishment of the marketing department and the shortage of business personnel in the department, it is difficult to achieve the previous performance, and it needs to be gradually improved from low to high in the process of continuous improvement.
Second, the work objectives
According to the current personnel situation and the initial establishment of the marketing department, the objectives of this plan are formulated:
Third, the specific work implementation plan
(A) the department personnel structure is perfect, and the financial management team is built.
Improve the staffing of the department, with a total of about 20 people, including department manager 1 (on duty), training supervisor 1 (on duty), two planning and promotion specialists (now 1), investment promotion specialist 1 (temporarily unavailable) and financial management specialist12.
1. Broaden the recruitment channels, cooperate with the personnel department to seize the time to recruit, and attend an on-site job fair when necessary. Before mid-March, the number of financial specialists reached10;
2. According to the performance of the department, the financial management specialist is fully employed to survive the fittest. Determine the number of department personnel before mid-April, and complete all configurations before the end of April.
(B) to expand the influence of China Film brand
1. Website construction:
The customer investment platform system upgrade is currently being tested, and it is planned to be officially launched on May 1 xx, so as to improve the platform functions and enrich the interface content. Wang Yongfei, the planner, is responsible for convening relevant personnel to review the platform functions from time to time.
2. Make company brochures:
At present, the planners are working on the design, which will be completed before the company's annual leave, and all employees of the company are required to take some home during the Spring Festival to promote the company and improve their popularity when visiting relatives and friends during the Spring Festival.
3. Do more soft publicity:
Use the company's public platform and employees' personal social platforms (WeChat, QQ, blog post, Weibo, Post Bar, etc.). ) to enhance brand influence. The specific operation will be to make PPT courseware and train company personnel before the end of March, and Wang Cheng will be responsible for it;
At present, relevant information has been collected and is being selected. It is suggested to keep TV advertisements. In addition, personal suggestions, small-scale regional advertisements of bus stop signs (short, focusing on the promotion of China Film brand), internal advertisements of buses, short advertising slogans of taxis or private cars, etc. (such as Zhongying Fortune, your first choice for financial management, Zhongying Fortune, your assured investment platform, Zhongying Fortune, your most sincere financial manager, etc.). ), as well as specific advertising programs. The specific responsible personnel shall be completed through consultation between the department manager and the planner;
5. Participate in influential industry conferences and activities:
Actively expand cooperation with domestic financial institutions and investment institutions, participate in some influential industry conferences, keep abreast of policy trends, obtain market resources, make project investment points as cooperation points, and strengthen the influence of Zhongying P2P brand.
(3) the plan to achieve the financing goal
1. Business development of wealth management experts
First of all, train the financial commissioner, fully understand the company's products, recognize the company's products, start a business from the market, and ask the financial commissioner to set personal goals, put forward specific plans, and supervise the implementation (all existing personnel have requested to submit xx-year business development plans before annual leave);
2. Hold small investment salons regularly.
It is tentatively scheduled to be held twice a month in the company's internal conference room in the form of tea party or exchange meeting. The financial specialist or company staff will invite interested customers to participate and make specific plans for the activities. Wang Cheng will be responsible for planning and making relevant courseware, which will be implemented from March of xx.
3. Hold public financial promotion activities regularly.
In the process of business development, contact the properties of major residential quarters in Ganzhou, and hold some small-scale public welfare financial promotion activities in the interior of the quarters, mainly providing free financial consultation, properly equipped with registered small gifts, improving Zhongying's popularity and tapping customer resources;
4. Hold large-scale conference marketing activities irregularly.
According to the market development and the company's bidding situation, medium-sized conference marketing activities are held irregularly in the form of bidding meetings or wealth forums. Due to the large scale of activities, comprehensive activity planning is needed before implementation. The marketing department applies for specific activities, and Wang Cheng is responsible for planning and implementing them after approval. It is tentatively scheduled to hold 2~3 such activities in xx years;
5. With the help of traditional holidays in China, hold a customer appreciation meeting, maintain old customers, convey policies and long-term plans to customers, and tap the customer resources behind customers;
(4) Cooperation and support
1. The company regularly holds some outdoor expansion activities to strengthen communication among employees and enhance their sense of belonging and team cohesion, so as to retain, manage and make good use of talents.
2. When appropriate, employees are allowed to take 1~2 family members to participate in outdoor activities organized by the company, so as to gain the support of family members, and recommend relatives and friends of family members to participate in the company's financial investment and cultivate loyal investment customers;
3. It is suggested that the credit department should set different annualized rates of return according to different financial management cycles and set some short-term bids to facilitate new customers to experience investment and complete the experience in a short time, and upgrade from experienced customers to formal investment customers;
4. It is suggested that the administrative department improve the reward and punishment system, set up some unplanned reward and punishment systems appropriately, and give appropriate rewards and punishments in time according to the current work performance. Seek some new small activities or games (such as table tennis, billiards, KTV, etc.). ), low cost, less time-consuming, enhance communication between employees, improve their work morale and create a good and harmonious working environment;
5. It is suggested that the senior management of the company hold regular staff mobilization meetings to familiarize themselves with the company's current situation, development planning and the achievement of the company's goals, so as to enhance staff morale and enhance work execution.
Chapter II Marketing Manager Work Plan Template
This year, with the momentum of previous years, the company not only entered the fast lane of rapid development, but also achieved faster benefit growth and successfully listed on the Shanghai Stock Exchange. Since then, a company has been presented to the world with a brand-new attitude, and a company with more vitality and vitality has been born, which takes safeguarding the interests of shareholders as its own responsibility.
After the company goes public, the management level will be greatly improved, which is not only the external requirement of market competition, but also the internal requirement of its own development and growth. For the marketing department, it is both a kind of pressure and a kind of motivation to comprehensively improve the management level and keep up with the pace of the company's development. In order to achieve the overall management goal of the company with a contract amount of 3 billion yuan in 2020, the marketing department has formulated the following work plan for 2020.
I. Information Network Management
1, establish a direct leadership relationship
The marketing department is the functional department responsible for the construction and maintenance of the company's information network, information collection and processing, and accepts the leadership of the deputy general manager of marketing. There is a direct leadership relationship between the information manager of the marketing department and the regional market development assistant, that is, directly guiding and directing the market development assistant in the aspects of information network construction, maintenance, information processing and assessment, and assuming the leadership responsibility of information network work.
2. Build a new organization.
3. Increase staffing
(1) Information Manager: There are three full-time information managers in the marketing department, who are in charge of different regions and will not take up other jobs.
(2) Market development assistants: There are two market development assistants in six offices in xx province, and one in the jurisdiction of other offices.
4. Strengthen personnel quality training.
Before the Spring Festival, the recruitment and training of information administrators and market development assistants in various regional marketing departments will be completed, so that the marketing department can fully guarantee the quality of personnel during the implementation of the new management system in 2020. Choose and hire marketing assistants carefully, and don't make up figures.
5. Strengthen personnel assessment.
The establishment and maintenance of information network are specified in detail from the aspects of personnel allocation, resource guarantee and performance evaluation. And ensure this work from the system. Establish an assessment system for market information administrators to regularly patrol various regions to guide information management, conduct targeted analysis and research according to the actual situation and existing problems in various regions, and urge them to establish and improve information management in a short time according to regulations.
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