Year-end summary report of 2022 clothing store manager: selected 5 short articles (I) leaders and colleagues;
After working for one year, I was deeply touched. The people and things I met have greatly influenced and helped me.
I cherish this opportunity, step by step, from the initial shopping guide to the current store manager.
Over the past year, I often reflect on myself at work, examine myself, see the improvement of my ability and quality, see if I can meet the needs of the development of clothing stores, see if I can meet the needs of the situation and tasks, and see if I can meet the needs of completing normal work.
I often tell myself that to gain a foothold in the clothing industry and live up to the expectations of leaders, the strength of my own quality is the key. After all, I'm only thirty years old, and I'm still in my infancy from any angle. I must constantly improve myself in my work. Looking back on the situation in the past year, in order to improve my ability and quality, reassure leaders and satisfy employees, I systematically studied the relevant knowledge of the clothing industry, comprehensively improved myself, and strived for a breakthrough in language expression ability, coordination ability, organization and management ability, and standards for completing work. Through studying, I feel that I have broadened my horizons and enriched my mind. I learned knowledge and saw the gap. Through continuous learning, I have improved my ability and quality, and enhanced my ability to do my job well.
As a store manager, I want to guide employees to work hard in the right direction. I think the work of managers, on the one hand, should strictly grasp management, on the other hand, should give play to the expertise of guidance, cooperation and planning.
Management should first be based on principles, not systems or processes, but mentality, which is the mentality of employees, including work and life. Cultivating employees' mentality should be based on corporate culture, with the actual situation as the main factor and the objective environment as the supplement, so as to cultivate employees' self-confidence, self-esteem and clear self-awareness; Cultivate employees' team spirit and collective concept, and strengthen the mutual cooperation and cooperation between employees and department heads; Cultivate employees' insatiable learning mentality. I want them not only to master the relevant knowledge in this field, but also to know the common sense of service in the surrounding areas. Corporate culture is not to standardize our thinking, but to completely localize this brand image and better integrate it with local culture. Therefore, I want to cultivate employees' empathy, break the consciousness of mindset, and strengthen mutual learning, mutual learning and mutual help. As far as the work of the store manager is concerned, it is necessary to guide the work, formulate tasks, supervise the emergence of the situation, analyze the problems existing in the situation, solve the problems in time and provide necessary help; We should constantly strengthen publicity and pursue higher reputation and awareness.
The store manager of women's clothing should do a good job as a bridge between the preceding and the following. The first task of the store manager is to lead the team to complete the sales target issued by the company; He is also a middleman, a key figure in the whole store and a bridge for internal communication of the organization. Excellent store managers will be good at finding problems in their work and solving them in time; He is also an excellent training teacher, an example for employees, and can guide employees to complete various tasks well; He should also be good at motivating, be a cheerleader for employees, tap the inherent potential of employees and stimulate their enthusiasm for work.
Summing up the past is to better face the future. In the future, I will continue to overcome difficulties, be brave in pioneering, do a good job in Jinlilai and lead everyone to complete the tasks assigned by the company.
2022 year-end summary report of clothing store manager: 5 selected articles (part two), leaders and colleagues:
Time flies, and it's the end of the year. Looking back on the coming year, I have experienced a lot and learned a lot. First of all, I would like to thank the leaders of the company and my colleagues in the store for their help and support in this year, so that I can better base myself on my work, and then give full play to my own advantages and constantly sum up and improve my quality.
Although I repeat the monotonous work every day, I learned how to maintain the company's image when it is damaged, how to communicate when it is misunderstood by customers, and how to find out the reasons and make improvements when the sales in the store are not good. Through this year's work, especially since the manager took a vacation in 1 1 and asked me to act as the manager, I have more clearly realized that the most important thing to do a good job in store sales is that employees know their own product knowledge, have a good service attitude and have the enthusiasm of colleagues in the store. I hope to create better sales performance for the company through the guidance of company leaders and the efforts of colleagues in the future.
This year's work is summarized as follows:
First, the customer:
I divide the customers who enter the store into two categories:
The first kind of customers, purpose-oriented guests: shopping in the mall has the purpose of shopping and has clear needs or ideas. They may come straight to the point or ask about their favorite clothes, or they may be semi-certain guests. They want to buy a shirt or coat, but they don't know what they want to buy.
The second kind of customers, wandering customers: There are too many wandering customers in the shopping mall now. Some of them just pass the time, some are in a bad mood, and go to a dazzling array of shopping malls for fun. A loitering customer doesn't necessarily mean that she won't shop. When she meets her favorite and happy goods, she will not hesitate to start. At present, the vast majority of customers in shopping malls are wandering customers, and the treatment of wandering customers and purposeful customer reception cannot be exactly the same. Wandering customers need space and time to appreciate our beautifully designed displays and goods after entering the store. The most taboo thing to receive is to receive it immediately, and 80% of the time you get the answer: I'm just looking. Obviously, such reception service is problematic. Wandering customers should look for shopping opportunities when they enter the store, give them an appropriate space and time to enjoy our products and display after welcoming guests, and then enter the reception and introduction work.
Second, the work:
1, according to the requirements of the company's leaders, do a good job in store display and new product display, and arrange staff for the company's promotional activities to better promote sales.
2. Collect the latest promotional activities and style changes of competitors regularly and timely, and report them to the company headquarters at the first time.
3. Do a good job in sorting out and tracking the basic information of members, maintain old customers, keep in constant contact with them, understand the latest trends of customers' demand for products, and reflect the latest styles of the company and the latest preferential information in the store to the members and old customers in the store in time.
4, reasonable order to ensure hot-selling and promotional products inventory, to ensure that the goods at any time.
2022 clothing store manager's year-end summary report: selected 5 short articles (Part III), leaders and colleagues,
Hello!
First of all, on behalf of all the staff in the marketing department, I only wish you happiness in your later years. I wish all my colleagues a happy cooperation and all the best in the new year!
I entered the marketing department in xxx and was appointed as the head of the marketing department in xxx. I stayed in the company for two years. Now I'm going to make a report on the work during this period, and I urge you to give us more valuable opinions and suggestions.
Our marketing department focuses on telephone business, supplemented by network. In the early stage, we looked for potential customers through every phone call. In order to establish a trust relationship, we should communicate with every customer. Let them feel from the bottom of their hearts that we always serve them, focus on helping them, and take "what we can do, what we can do in coordination" as the working principle. In this way, when the business work is basically completed, it not only meets their needs, but also obtains the benefits we deserve. Through our products, our service has won their trust. Next time you have a chance to cooperate. Just like before and after the Spring Festival, employees in our department have a good connection with their work. Without any external interference, they can do a good job at this stage at a special stage. Whether it is customer tracking or service, they can still stick to their intentions and do it with quality. The work and tasks for 20xx years have been determined. All the plans have been implemented, and it is inevitable to do things strictly according to the plan. I believe that even if we encounter problems in the future, we will choose the fastest and best way to solve them. In this year's work, focusing on "being diligent in business and specializing in specialty", my team members and I should make full use of our spare time, whether it is professional knowledge or marketing strategy, and adopt diversified forms to find more books, read more books and learn more. Broaden your horizons and enrich your knowledge. Let's combine the theory we have learned with customer communication and put it into practice. In different ways, let everyone find their own way of working, and then complement each other, so that the strength of the team can play the greatest role in the embodiment of performance. Supplementing fresh blood and energy for the development of teamwork. At the same time, in the process of improving their ability, quality and performance. Take "bringing out excellent teams" as our responsibility, and base ourselves on the experience of the previous year. Create this year's performance, and at the same time improve everyone's ability and quality. Everyone should exercise their independent and strong business work ability. No matter what you do in the future, you can reassure and satisfy the leaders.
Entering this highly competitive society, each of us should learn how to survive. Whatever you do. It is most important to have a healthy, optimistic and positive work attitude. Learn to be a man and learn to do things. Learn to do things with your own mind and solve problems with your own wisdom. Since you have chosen this career and this job, you should do it wholeheartedly. This is also a responsibility to yourself.
Through these two years of work, I feel the same way. I saw the changes in the company. I also feel the determination that the company will definitely move forward. I believe: "The company has clear strategy, accurate positioning and correct decision-making." Therefore, in the future work, I will lead all employees in the marketing department to adjust themselves in time with the development of the company and find their roles and positions in time and correctly. For the company in the process of vigorous development to do our modest personal strength.
Looking back, we are full of enthusiasm; Looking forward to the future, we have high morale. New year, new blessings, new expectations: Today, the market is proud to work here; Tomorrow, Market One will make the company proud of our work!
Five selected year-end summary reports of 2022 clothing store managers (4) 1. The sales performance of specialty stores has reached a new level. In store sales, my salespeople first ask to dress neatly, and the display in the store is clean and tidy. I believe that a good first impression is an important factor to retain customers; Secondly, store posters should be changed frequently. In the market in Lu 'an for more than a year, whenever a new poster is changed, the sales volume of the store will be better than that of the shopping mall that day, because the window posters of the store directly provide customers with new sales information and attract customers to buy; Third, my salespeople have developed a pair of critical eyes. Every old customer who has been to the store will feel that we are familiar with him and pay close attention to him in the first sentence of reception. We must have full patience and love for after-sales service customers, and make after-sales service a knowledge different from other brands. Finally, sales staff must be good at grasping the sales opportunity, and timely words and deeds will help to achieve sales. Through the above efforts, the sales volume of the exclusive store in 20xx has reached a big step. The monthly sales of Wanxi Road Store has been greatly improved compared with the same period. Xinduhui Store ranks first among the six stores every month, and the sales of Hong Jie Store opened in Lian Gang have also greatly improved.
Second, the team building of specialty stores has begun to take shape. Through the observation and understanding of the sales staff of each store in 20xx, the sales team of each store was adjusted in 20xx, the sales staff of each store were integrated into a whole, the young sales staff of Hong Jie store were transferred to Xinduhui store, and the staff of each shift in the specialty store were also adjusted, and the combination of young and old was implemented. With the matching of old employees and new employees, the commission sharing, competition and promotion have also improved, which makes the competitive sales style of each store rise. The contrast between different shifts in the store, the contrast between stores, everyone only talks about work when they go to work, often chats with them after work, and they are both superiors and sisters, and the employees of each store are gradually getting familiar with them. Yi 'erkang in Lu 'an has gradually developed into a large family of Yi 'erkang.
Third, the supply of specialty stores is sufficient, and the inventory is gradually reasonable. After the initial inventory confusion, the goods in the specialty store are more and more reasonable, the proportion of new and old models is appropriate, and the special products are complete. When a new product goes on the market, other brands in other channels should first understand which products may become best sellers, and stock up in advance to avoid insufficient inventory and affect sales. In terms of inventory, we will coordinate with the warehouse before each new product goes on the market, and return those shoes out of season and unsalable funds to the company at the right time to make enough space for the new product to go on the market. Dear leaders and colleagues, every achievement I have made in the past year is inseparable from the careful care and guidance of the leaders of the group, the strong support and help of colleagues in the branch, and the concerted efforts and hard work of Qi Xin, the employees of various stores. Here, I would like to express my heartfelt thanks to all leaders, colleagues and dear employees!
Summing up my work in the past year, I still have many difficulties and shortcomings, which are embodied in the following aspects:
First, the implementation of the store system is not in place, and there is often a phenomenon that human feelings are greater than the system in work;
Second, personnel management is still not in place. 20xx years of accidents caused by poor communication with shop assistants;
Third, there is too little communication with company leaders, which easily leads to the lag of decision-making system;
Fourth, the grasp of market and timing is not accurate enough. I will take the existing problems seriously, find out the reasons and solve them in time.
20xx is a new development opportunity for xx market. After a year's efforts and rectification, the whole market has shown a thriving development trend. Under the competition of various shopping malls and brands, opportunities and challenges also exist. We will continue to work hard under the guidance of the company's leaders, strive to make the sales of all stores reach a new level in the new year, and ensure the smooth completion of the annual sales target. The main task of 20xx is to grasp sales, establish a good brand image and enhance the reputation of our brand. Based on this goal, I plan to do the following work:
First, communicate with branches and establish a reasonable membership system. In view of the experience and lessons of the 20xx * * market, brands with large market share have their own membership system. From ordinary membership cards to vip members, different consumption levels have their own preferential conditions. In view of the understanding of customer psychology, that is, although using the membership card is only one yuan cheaper, it has left a deep impression on customers. Membership cards will make it easier for customers to become our loyal customers. If we have a reasonable membership system,
Second, learn human resource management and strengthen personnel management. In view of the salespeople's incident in 20xx, in the new year, I will study the relevant courses of human resource management hard, learn to combine the knowledge in books with the practice in practice, understand the psychological state of salespeople from all aspects, find problems in time, feed them back to my superiors, and contain them in the cradle.
Third, continue to implement the manager responsibility system. In the new year, we will hold regular meetings of store managers in Lu 'an market, study and formulate reasonable rules and regulations of the store together with the store manager, use the system to restrain personnel, implement the responsibility system of the store manager, find problems that I can't find together with the store manager, solve them in time, and nip in the bud.
Fourth, train employees, and train the backbone to train store employees regularly. Such training departments need to take classes in stores, warehouses or when going out every day, and regard sales skills training as a part of chat life, which will deepen the understanding of the training content of the clerk and will be applied to practice;
Fifth, after-sales service should be more meticulous and patient. The after-sales service of the service industry has always been; Force is inseparable!
I'm xx from xx Store, and now I'm the manager of xx Cabinet Store. Since I joined the company, my working ability has been improved step by step with the strong support and care of the company leaders and the enthusiastic help and cooperation of my colleagues. Below I will make the following summary report to the leaders on the main work in 20xx:
1, in order to comprehensively standardize management and establish a good image. On the basis of deeply studying and understanding the spirit of the company, all employees of xx Store actively establish and improve various rules and regulations, strengthen communication and cooperation among employees, constantly standardize management, and start from basic work such as hygiene. In addition to cleaning the inside and outside of the store every day, they also have to do a general cleaning once a week, especially to make reasonable adjustments to the shelf display of products, so as to make the store clean and orderly and create a good image.
2. Take the initiative to recover the company's payment and make daily settlement. In order to cooperate with the company's finance, do a good job in the accounting of specialty stores. We don't withhold every payment, don't advance money, and pay in time. And feedback the issued documents to the company's finance in time to ensure that there are no problems.
3. Strictly implement company policies to ensure product price balance. In order to protect the interests of channel retailers, strictly control prices, and safeguard the interests of channel middlemen on the premise of ensuring the steady growth of in-store sales, specialty stores have formed a virtuous circle of market sales.
4. On the premise of ensuring in-store work, actively cooperate with business personnel to explore new market channels, making most gift channels in xx on the right track.
5. Actively expand group buying channels, maintain old customers and expand new customers. However, due to lack of experience and late start, group buying is in a passive situation, and we will continue to work hard in the future, focusing on group buying, and strive to reverse the passive situation in the future.
6. Actively cooperate with other work assigned by company leaders and department leaders.
7. Achievements this year: During the National Day, the sales volume of xx store was more than RMB 10000, including RMB 10000 in cash and RMB 10000 in arrears. Group buying and in-store sales are mixed. Compared with xxx, sales have increased.