Note: People who generally do search engine marketing will feel this way. In fact, what are the long tail words that really bring customers? If you have a large number of long-tailed words, the transformation brought by the main keywords will be higher.
How to mine keywords?
1, product keyword glossary
The collection of product vocabulary requires a certain understanding of the product itself.
For example: 1, product name: hair dryer, TV, etc.
2. product attributes: iphone4s, Samsung NP460, 14 inch notebook computer, etc.
3. Product functions: joint purchase, follow-up, taking photos, surfing the Internet and searching.
2. Mining your own data
Such as product information, member articles, comments, questions, pictures, videos, audio, geographic information, visit tracks, etc. Here are four common ways:
1. Explore your own website or brand. For example, the search result of every website of Webmaster Tool Network is a page, and this search result is a page, resulting in many pages. It would be better if it were applied to the long tail words in the industry.
2, the way of cross-combination, such as the area of the big portal+keywords, so it is easy to get a lot of long-tail keywords.
3. In addition, many large websites have the function of searching within the site, and it is easy to produce many pages and long tail words as long as they are used properly.
4. Integrate more content inclusion pages according to the content and undertake some keyword rankings.
In fact, these operations need to grasp the details, such as the emergence of a large number of empty pages without content (Baidu also specifically warned this one before).
Taking the community as an example, how to accumulate data:
1, user UGC (user-created pictures, content, video, audio, etc. ),
2. User behavior (sharing, replying, visiting track, personal active time, etc. ),
3. vertically subdivide users,
4, social attributes (such as gender industry, position,) The premise of these data is to ensure privacy.
Note: These may be used more for large websites and more for small and medium-sized websites to mine product information and its auxiliary data.
3. Analysis of related search words
After searching these words, you need to analyze Baidu index.
Related search words, there will be some related search words under the index. Put all these words in the table and analyze them slowly.
Related search terms are generally unpopular words, such as "Beida Jade Bird", "How about Beida Jade Bird", "Beida Jade Bird Tuition" and "Beida Jade Bird Course", which can help us understand some doubts and problems that users need to solve.
4. Keyword mining tools
Baidu bidding background keyword tools and webmaster tools mainly analyze the mining of competitors and long tail words.
Baidu bidding backstage keyword tool is a good keyword mining tool, which can fully mine potential keywords, and the webmaster tool can well analyze some index words that competitors are doing.
I suggest you take keyword research as the first step of SEO. Purpose, or the most demanding keyword. For example, the company's products have been determined, and we need to know how big the keyword market is, how difficult it is and how many competitors there are. Then you need to analyze how much content you need to surpass your competitors. If you start your own business, you can consider which requirements are higher and less difficult.
We can put in the ones with relatively more searches and relatively weak competition, and then we can focus on it, and it will have the highest roi. List the search keywords and then find the keyword with the highest roi.