When I first entered the auto parts industry, I had an indissoluble bond with Federal-Mogul.
1995 when the auto parts industry in China was just emerging, General Manager Jiang was keenly aware that it was a market with great potential, resolutely gave up his stable job in state-owned enterprises, joined his friends in this industry, set up his own auto parts company, and began to operate parts for American models.
Before coming into contact with Federal-Mogul, Guo Xin Golden Globe imported products directly from automobile manufacturers. Later, I learned that many of these products came from Federal-Mogul. Mr. Jiang realized that we should directly manage the products of Federal-Mogul, so as to ensure the product quality and reduce the operating cost. Therefore, Guo Xin Golden Globe has been acting as an agent for Federal-Mogul products since 1998. At that time, Federal-Mogul had not established its headquarters in China, but only set up an office in China. All the products are imported, and there are many original supporting products, covering a wide range of models. Facts have proved that the cooperation with Federal-Mogul is a correct choice, and Guo Xin Golden Globe has benefited a lot from it.
In 200 1 year, Guo Xin Golden Globe was integrated, and by pooling resources with three other companies, it began to specialize in some models of Shanghai GM. In 2002, Federal-Mogul China Headquarters was established and began to expand the China market. By 2006, Federal-Mogul had established several factories in China, and the product lines supporting Shanghai GM models were also more abundant, and at the same time, many non-matching automotive aftermarket products were developed. During this period, the Guo Xin Golden Globe Award also gradually increased the operation of Federal-Mogul products, operating more and more series of Federal-Mogul products, and the sales performance is getting better and better. In 2009, Guo Xin Golden Globe was integrated with a company in Guangzhou, and the company was further developed. At the same time, Federal-Mogul constantly increased its product development and promotion in the domestic market, and the cooperation between Federal-Mogul and Guo Xin Golden Ball entered a new stage.
At the end of 20 10, Federal-Mogul Asia-Pacific Headquarters and Technology Center was unveiled in Shanghai. The function of this technology center is to carry out the most advanced technology development, product development and testing, so as to increase technical support for engine and vehicle manufacturers and ensure that Federal-Mogul provides advanced technology and innovation for the local market and export market. Guo Xin Golden Globe Awards also seized this opportunity and re-integrated on 20 1 1. The purpose of integration is to make its product range cover all American cars. During the development of Guo Xin Golden Globe, Federal-Mogul's support for Guo Xin Golden Globe never stopped, which enabled Guo Xin Golden Globe to solve the problems encountered in the process of company integration effectively and quickly. Huiguan will provide support as soon as possible when encountering problems.
Federal-Mogul established a sales service system to provide more development space for dealers.
Federal-Mogul Group is an enterprise that integrates many well-known brands. In the global automobile main engine and after-sales parts market, Federal-Mogul's engine system, sealing system, steering system and daily maintenance solutions provide excellent services for countless cars, light trucks and commercial vehicles, and Federal-Mogul's brand service and quality products are in the leading position in the global automobile parts industry.
Customers in the automotive aftermarket also benefit from Huimen's advanced technology and the advantages of original equipment, so its dealer network is very large, which can be divided into two parts according to product types: wearing parts and car parts. Among them, the products operated by the wearing parts dealers cover all models, while the auto parts dealers further subdivide the network according to different models. Guo Xin Golden Globe is an auto parts dealer, mainly engaged in Federal-Mogul general products. Federal-Mogul has certain characteristics in the development and control of dealer network, which gives dealers great development space. Guo Xin Golden Ball, as one of the national first-class agents of Federal-Mogul General Series, was authorized by Federal-Mogul to establish a second-class dealer network in the northern region and directly serve the second-class dealers. To some extent, Guo Xin Golden Globe can be regarded as Huimen's logistics center in the northern region. With the support of Federal-Mogul, Guo Xin Golden Globe Award has developed many dealers in the northern region. The customer base is mainly parts dealers in the northern region, including some long-term cooperative auto repair shops.
As a first-class agent of Federal-Mogul, Guo Xin Golden Globe Award provides regional protection and logistics services for its second-class network, and can give certain price concessions. Federal-Mogul will also give market support, and at the same time give some subsidies in logistics to avoid the price gap of products in different regions. Through this policy, the prices of products obtained by the secondary network are basically the same, which will reduce the possibility of goods smuggling. On the other hand, because the first-level dealers have a deeper understanding of their respective second-level dealers, they can set reasonable sales targets for them, so as to avoid the second-level dealers from engaging in improper operations in order to achieve the excess targets.
Federal-Mogul also has a special team to visit dealers regularly to understand and collect market information, so as to develop new products and improve after-sales service in time. For the after-sales and training of secondary dealers, Federal-Mogul also has a special team responsible for it, and there is no need for primary agents to deal with after-sales problems.
In order to help dealers improve customer loyalty, Federal-Mogul has spared no effort.
For the development of new customers and the improvement of loyalty, Federal-Mogul gave strong support to Guo Xin Golden Ball, including brand promotion, sales policy, product development, after-sales service and logistics. In the northern area where Guo Xin Golden Globe is responsible, Federal-Mogul's products have great influence among parts dealers, among which Ferrodo, Champion, AE and other brands have long been well-known, while PAYEN, ts, TREADSAVER, which entered China late, also have high vehicle coverage and are gradually occupying more markets. At the same time, with the increasing promotion of Federal-Mogul brand, the recognition of Federal-Mogul products in the repair shop has also been greatly improved. In the process of product sales, many customers of auto repair shops get product information through the publicity of Federal-Mogul in the media and take the initiative to buy products.
The problem of fake and shoddy products is undoubtedly an important reason that affects customer loyalty. The current public opinion orientation often gives users the impression that the auto parts market is in disorder and the phenomenon of counterfeiting is serious. However, with the development of the auto parts market, the quality of various businesses is also improving. Enterprises with real strength and long-term vision are operating products of well-known brands. Therefore, all kinds of negative public opinion lead car owners not to believe in the products of Auto Parts City, and on the other hand, it also causes losses to car owners, because the same car is replaced with the same parts, and the products of Auto Parts City have more price advantages.
Only when there is demand can there be a market, and counterfeit and shoddy products emerge one after another, which is directly related to the improper operation of individual enterprises. Considering the long-term development, operating regular products is more conducive to improving customer loyalty. As a first-class distributor of Federal-Mogul, when Guo Xin Golden Globe chooses a second-class distributor, it is the first condition to stop dealing in fake and inferior products.
To cultivate customer loyalty, product quality is the key, followed by price and after-sales service. No matter how excellent the product is, individual quality problems will inevitably occur, which will involve claims and other issues. The quality of Federal-Mogul products can stand the test and the price is very competitive. Coupled with perfect after-sales service guarantee, customer loyalty will naturally be gradually established. At the same time, in the management and control of dealer network, Federal-Mogul has done a good job, which has made the Federal-Mogul brand develop rapidly and the customer loyalty of dealers and distributors is high.
Follow in the footsteps of Federal-Mogul and continue to write brilliantly.
20 1 1 year is the Philo of Federal-Mogul for many years, and Federal-Mogul launched "Philo Power 20 1 1 activity". At the same time, various training and publicity activities are in full swing all over the country. Federal-Mogul recently organized several trainings in different regions. Recently, the Guo Xin Golden Globe Award also helped Federal-Mogul to conduct many trainings in major cities in the north, and invited customers of local distributors to receive training from Federal-Mogul, which improved their brand awareness of Federal-Mogul and recognized the quality of its products. Through these training and marketing activities, local sales performance has been significantly improved. In addition, Federal-Mogul will regularly introduce some promotional preferential policies. What Guo Xin Golden Globe Awards need to do is to inform all dealers of these preferential policies in time and implement them. For dealers, the more such promotional activities, the better.
Federal-Mogul's business in China's automotive aftermarket has developed rapidly, and it has continuously increased its investment in China. The dealer network construction and market development have achieved remarkable results, and its sales policy, training support and after-sales service are becoming more and more satisfactory. As a distributor, Guo Xin Golden Ball will develop with Federal-Mogul at a faster speed, and the distributors of Federal-Mogul will follow in the footsteps of Federal-Mogul and continue to write a brilliant tomorrow.