Teacher Liu Run built a powerful business model with her own case, as shown in the figure below. Using each module of the system to interpret his ideas, how to build our own model for ourselves?
First, core stocks
Mr Liu Run is a consultant. What are the core stocks in the consulting industry? Opinions vary, with success stories, profound insights, word of mouth and so on. These are all important, which is the real core?
Second, the key causal chain.
It is not enough to just find the core stock itself. The key is to find out which key "causes" lead to the inevitable "results" you want. The key causal chain of Liu Run's entrepreneurship is the causal chain that leads to income. Then, Mr. Liu Run refined all the elements and summed up a key reason: reputation. Because consulting companies need to bear a huge cost: transaction costs. Successful consulting companies have their own success, and there is only one kind of failed consulting company: customers don't believe in your ability. Because you don't believe it, the transaction cost is high. This reputation is the power to persuade customers.
Then Mr. Liu Run made an iron law for himself: Never go to the customer site to do pre-sales. Customers who are not attracted by word of mouth will never take orders.
Third, strengthen the cycle: the flywheel to promote growth.
In order to increase the stock of reputation, we must establish a growth cycle. What can improve word of mouth?
For example, by writing and publishing works, let everyone recognize them; Improve knowledge by participating in business cases to solve problems, and then have a lot of corporate consultation to enhance reputation.
"Reputation-(+) > Knowledge-(+) > works-(+)& gt； Reputation ",an enhanced cycle, surfaced.
Teacher Liu Run said that as long as it is not a flywheel to promote "fame, knowledge and works", nothing will be done. Once, an old leader called me to introduce a client. I was particularly touched, but declined. Why? Because this customer's problem is a very common management problem. Most consulting companies can do well, and solving it will not help to improve my reputation. This matter is not in my "enhanced cycle". Don't waste energy if you have money.
Fourth, adjust the cycle: break the growth ceiling.
When pushing the booster circuit to speed up the rotation, you must also ask yourself: What is the minimum ceiling for restraining growth in the future?
For an individual, time is limited. To maximize the value of time, Mr. Liu Run, a teacher in the capital, let it go first, and then continue to strengthen the growth flywheel.
Fifth, lag: saturated entrepreneurship.
What is saturated entrepreneurship? It's not a day-and-night job, haggling over cost performance and rate of return. Instead, put strategic resources ahead and let the results appear in advance and clearly. Teacher Liu Run designed three reasons for each kind of fruit. With the official WeChat account, Weibo, and later Tik Tok, * * * promoted the flywheel of reputation; To promote the flywheel of knowledge for three reasons: business consultation, entrepreneur community and entrepreneur private board meeting; For three reasons: offline classes, 5-minute online business school courses and book publishing, * * * promotes the flywheel of works. Then, wait for time to bear fruit.
Mr. Liu Run's personal business model is neither a flywheel for sales nor a flywheel for income or profit, but it has brought a steady stream of income and profit. It's amazing.
Thinking after class:
What is your core stock? What is your key causal chain? What are your strengthening circuit and regulating circuit? What efforts have you made, and the result is not near the cause? Are you pushing your flywheel?
Thinking about solutions:
So for ourselves, how do we establish our own life style? The industry I want to engage in is the aged care service, the aged care under Pratt & Whitney. So how should I build my own model according to the above five steps? Although I don't have enough basic core stocks at present, or I don't have enough ability to promote the formation of a growth flywheel, let's imagine first.
1, find the core stock: Personally, the core stock of the pension industry is respect. The premise of being happy in old age is to treat the elderly as human beings and the patients as human beings, so we should proceed from human nature;
2. Find the key causal chain: push yourself and others to serve the elderly and feel the same. Start with a healthy, safe and clean diet, safe, clean and warm accommodation and warm leisure.
3. Find a flywheel reinforcement loop to promote growth: attract the elderly to hold a group with high-quality services, reduce costs by combining new technologies, and benefit more people.
4. Find the adjustment cycle and break the growth ceiling: the ceiling serving this industry is very low. If we can make a model of providing for the aged and promote this model, will it benefit more people?
5. Admit the lag effect and carry out saturated business: serve the elderly and let them express themselves. Would it be better to use various channels now, such as WeChat and Tik Tok?
In fact, I just want our old people to have a sense of security, happiness and worthiness. After all, everyone will get old one day.