On the chat software, customers can ask some questions they want to know in advance, or miss some information during the live broadcast, and need to confirm with the anchor. The anchor needs to answer customers' questions in time, provide professional commodity descriptions or service information, solve customers' questions and needs, and improve customers' purchasing willingness and satisfaction.
In the communication process of chat software, the anchor can also actively recommend some related products and other information that customers may be interested in, so as to improve customers' purchase decision and transaction amount.
Generally speaking, in addition to live interaction, it is very necessary to consult with customers through chat software, which is helpful for anchors to deeply understand customer needs and improve the success rate of transactions.