Even though e-commerce has different definitions in different countries or fields, its key is still the business model that relies on electronic equipment and network technology. With the rapid development of e-commerce, it includes not only the main connotation of shopping, but also auxiliary services such as logistics and distribution.
E-commerce includes electronic currency exchange, supply chain management, electronic trading market, online marketing, online transaction processing, electronic data interchange (EDI), inventory management and automatic data collection system. In this process, the information technologies used include: Internet, extranet, e-mail, database, electronic directory and mobile phone.
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Main features:
First, e-commerce has become an important growth point of the national economy. In 20 14, the growth rate of total e-commerce transactions in China (28.64%) was 3.86 times that of GDP (7.4%); The average annual growth rate of online retail sales is 37.7 percentage points faster than the total retail sales of consumer goods.
In 20 14, the income of internet industry closely related to e-commerce increased by 50%; The national information consumption scale reached 2.8 trillion yuan, a year-on-year increase of18%; Information consumption drives the development of related industries 1.2 trillion yuan, contributing about 0.8 percentage points to GDP.
The second is the explosive growth of mobile e-commerce. In 20 14, the transaction scale of China mobile shopping market reached 895.685 billion yuan, with an annual growth rate of 234.3%; The number of WeChat users in China has reached 500 million, a year-on-year increase of 4 1%.
The third is the rapid development of agriculture-related e-commerce. The Ministry of Commerce and the Ministry of Finance jointly launched the "Comprehensive Demonstration of Rural E-commerce" project, and carried out demonstration projects of e-commerce application in 56 counties in 8 provinces across the country. The Ministry of Commerce opened the national agricultural products business information service platform, which contributed to the sales of more than 23 million tons of agricultural and sideline products and the transaction volume reached more than 87 billion yuan.