However, the performance of Guilin Airport in 20 19 was poor, and the number of take-off and landing flights and passenger throughput both declined.
There are many factors that cause the decline of Guilin airport index, among which the initial formation of high-speed railway network and the large number of high-speed EMUs are an important factor. How to transport more passengers for Guilin under the background of the continuous expansion and maturity of the high-speed railway network has become a difficult problem for Guilin Airlines.
The continuous expansion of Guilin's aviation business, the improvement of Guilin's airport operation data and the development of Guilin's tourism are complementary, and the three have synergistic effects. Looking at the whole country, Guilin Airlines has established foreign station bases in Xuzhou, Zhengzhou and other places, and put overnight planes in many places, which is quite beneficial to the local economic development. The mature and perfect Guilin aviation operation network will provide more choices for interconnected urban residents and bring dividends to related industries.
First, the competitive environment analysis
1. Competitiveness of existing competitors
The main base of Guilin Airlines is located at Liangjiang Airport in Guilin. In terms of tourist sources, the main competitor of Guilin Liangjiang Airport is Nanning Wuxu Airport, and Guangxi passengers will first consider these two larger airports, which will cause potential passenger diversion.
Therefore, when analyzing the existing competitors, we should not only consider Guilin Liangjiang Airport, but also consider the situation of Nanning Wuxu Airport. According to the characteristics of competitors, the total number of passenger planes put in and the composition of operation network, Guilin Airlines' main competitors in the region are as follows: Beibu Gulf Airlines, China Eastern Airlines/Shanghai Airlines, China Southern Airlines and China Aviation.
2. Beibu Gulf Airlines
Guangxi Beibu Gulf Airlines Co., Ltd. is headquartered in Nanning. 20 15 Tianjin airlines (HNA subsidiary) and Guangxi beitou civil aviation investment co., ltd invested 70% and 30% * * respectively to establish Beibu gulf airlines with a registered capital of 3 billion yuan.
Beibu Gulf Airlines adopts the fleet structure of "combination of dry and branch" (ERJ- 190 series passenger aircraft was once defined as regional aircraft), and operates 10 Airbus A320 series passenger aircraft and 17 BAE industrial ERJ- 190 series passenger aircraft. Beibu Gulf Airlines is a low-cost airline.
Beibu Gulf Airlines uses trunk passenger aircraft and regional aircraft to form a fleet to build a Nanning aviation hub network, connecting major provincial capital cities and some second-and third-tier cities in China. Beibu Gulf Airlines' transportation network covers 9 1 domestic and foreign cities, providing more than 200 routes.
In the Beibu Gulf route network, the proportion of solo routes is relatively high, accounting for about 80% of the total number of routes. Through the combination of trunk lines and feeder lines, we can make full use of the advantages of the fleet to carry out operations and obtain good returns. The network of Beibu Gulf Airlines takes Nanning as the center, undertakes domestic and Southeast Asian routes, and reaches many ASEAN countries such as Singapore, Bangkok and Hanoi.
In the future, Nanning will develop direct flights to ASEAN capitals. The capacity of Beibu Gulf Airlines in Guilin is less, and Guilin's inbound and outbound routes are not even implemented in some seasons. Beibu Gulf Airlines and Guilin Airlines belong to the Hainan Airlines Department, but their main bases are located in different airports, with little business overlap. While competing with each other, these two local airlines in Guangxi also have certain business ties.
3. China Eastern Airlines
Shanghai Airlines China Eastern Airlines Group Co., Ltd. is referred to as China Eastern Airlines, formerly known as China Eastern Airlines, and was established in 1988. China Eastern Airlines owns Shanghai Airlines (referred to as Shanghai Airlines), China Eastern Airlines Yunnan Branch and China Cargo Airlines.
China Eastern Airlines fleet * * * has 730 passenger aircraft (including subsidiaries), covering regional aircraft, narrow-body passenger aircraft and wide-body passenger aircraft, ranking second in Asia after China Southern Airlines. Headquartered in Shanghai, China Eastern Airlines has established operating bases in Beijing Daxing, Shanghai Pudong, Kunming, Nanjing and other airports to operate domestic and international routes. China Eastern Airlines is a member of SkyTeam, an international airline alliance, which includes Delta Air Lines, Korean Air, Air France, KLM and other large airlines.
4. Shanghai Airlines Limited
Shanghai Airlines, formerly known as Shanghai Airlines, was established in1985,65438+February. 20 10 1 Shanghai Airlines officially became a wholly-owned subsidiary of China Eastern Airlines. Shanghai Airlines has 96 passenger planes, and the fleet is mainly narrow-body passenger planes, including a small number of wide-body passenger planes.
The route networks of China Eastern Airlines and Shanghai Airlines are all centered on Shanghai, covering all major domestic regions and reaching major domestic cities. The two airlines cooperate through code sharing and capacity leasing. According to the calculation of airlines, China Eastern Airlines and Shanghai Airlines occupy the largest market share of Guilin Airport.
These two airlines have increased the capacity of the route from Guilin to Pudong, Shanghai, with all-day flights. Among them, Shanghai Airlines launched two overnight passenger planes in Guilin, both of which carried out two flights that arrived in Guilin at night and left Guilin in the morning, with obvious market positioning. With the help of China Eastern Airlines' "free travel" products, passengers can travel from Guilin to multiple destinations, which is very attractive.