2. The first reading object of the business plan is the relevant personnel of the business team. 3. What is the focus of the business plan? what are you going to do？ And related work and resource arrangement. If it is the first time to write, you can refer to the following logical pain points to write.
Part I (2-3 pages): What-state clearly what you want to do.
Part II (4-6 pages): Why now-industry background and market conditions.
The third part (page 5- 10): how to do it and the present situation.
Part IV (2-3 pages): Who-your team?
Part V (page 1-2): Why do you have advantages?
Part VI (2-3 pages): How much-financial forecast and financing plan
Excellent business plan is a stepping stone for enterprises (projects) to raise value funds. Value-added financing refers to the maximization of enterprise value in the financing process, paving the way for the rapid and healthy development of enterprises.
The structure of BP introduced here draws lessons from the mobile phone software Crazy BP, a software that teaches you to write a business plan for free.
Question 2: The business plan should show the advantages of its own project, including simplicity, how much money to spend, what to do, how to do it and how much to pay back.
Explain that the above four questions are good solutions, otherwise they are nonsense.
Question 3: How to write a business plan recommendation. For start-up venture enterprises, the role of business plan is particularly important. Ongoing projects are usually very vague. Write down the positive and negative reasons by making a business plan. Then check them one by one. Entrepreneurs can have a clearer understanding of this project in this way. It can be said that the business plan is to sell the enterprises to be established in the plan to the entrepreneurs themselves. How to write a good business plan: those business plans that can neither give investors sufficient information nor excite investors can only be thrown into the trash can in the end. In order to ensure that the business plan can "hit the target", entrepreneurs should do the following:
1. Focus on products
In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. These questions include: What stage of development is the product in? What is its uniqueness? What is the method for enterprises to distribute products? Who will use the products of the enterprise and why? What is the production cost and price of the product? What is the enterprise's plan to develop modern new products? Bring investors into the products or services of the enterprise, so that investors will be as interested in the products as entrepreneurs. In the business plan, entrepreneurs should try to describe everything in simple words-the definition and attributes of goods. Entrepreneurs are very clear, but others may not know its meaning. The purpose of making a business plan is not only to convince investors that the products of the enterprise will have a revolutionary impact in the world, but also to convince them that the enterprise has arguments to prove this. The elaboration of the product in the business plan should make investors feel: "Oh, how wonderful and inspiring this product is!" Case: Project Analysis Based on SENSPETIDE Senpeptide-based: Innovative Choice of Blue Ocean Market Bill Gates once said: "The richest man in the world who can surpass me in the next century must come from the health industry, which can be compared with the IT industry in 2 1 century." That's true. 2 1 century is an era when new and new human beings generally pursue health and are eager to return to nature, and the pursuit of health is greater than the pursuit of material things. Demand determines the market, and people's pursuit of health promotes the development of health industry, which has become a well-deserved blue ocean market in 2 1 century. As a leader in the health industry, Senpeptide-based negative oxygen ion generator can create an environment of negative oxygen ion forest bath for people indoors, so that people can enjoy the fresh environment of mountains, forests and seaside without leaving home. In the face of the fresh indoor environment created by Senpeptide, it is difficult for people who pursue health to "HOLD", which makes Senpeptide-based negative oxygen ion generator a hot entrepreneurial project in the blue ocean market of healthy household appliances. Senpeptidyl: * * * The difference between Senpeptidyl and other franchise projects is that in the development process of franchisees, Senpeptidyl headquarters will "follow me" to the end. Senpeptide Foundation will provide nanny guidance for franchisees, provide marketing strategies and training services for franchisees, always put the interests of franchisees first, and work with franchisees to build the first brand in the negative oxygen ion industry. Senpeptidyl: a good product that consumers dare to try. Senpeptide-based negative oxygen ion generator can be tested, detected and experienced. For insomnia and respiratory diseases, using Senpeptidyl for 3-5 days can get obvious effect, improve sleep and relieve cough and other symptoms. For hypertension, diabetes, hyperlipidemia and other diseases, the use of Senpeptidyl 15-20 days can achieve good results. Because the effect of Senpeptidyl is tangible, Senpeptidyl dares to let consumers try it, which is also an important reason why Senpeptidyl has become a good project in today's entrepreneurship. Senpeptidyl: Small-cost entrepreneurship is not a myth. Sendidi pays attention to college students' entrepreneurship and has formulated corresponding preferential measures for college students' entrepreneurial groups. For social investors, Senpeptidyl has not set too high a threshold. Investors don't need too much investment to join Senpeptidyl and join hands with Senpeptidyl to create an entrepreneurial legend. For the investors who invest for the first time, Senpeptidyl is the best project to start a business because of its low threshold and low risk. Some people say that people who invest blindly are rabbits. No matter how fast you run, you can only earn money to eat at most. If they run slower, they will be eaten by wolves. Therefore, we must choose a good project when starting a business, and we must not be blind rabbits. Investors need to choose an industry that is the general trend according to their actual situation and open up a source of wealth. 2. Dare to compete
In business planning, entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How do their products work? How do our competitors' products compare with our own? > & gt
Question 4: How to write an excellent business plan As an excellent entrepreneur, they will definitely use the business plan to seek funds for their local enterprises. However, most business plans are of low quality, and excellent ones are rare. For those poorly conceived schemes, most investors will ask entrepreneurs to improve them and report them when they are ready.
So how can we make a very good business plan?
Those who have high standards are often confident and credible, so they can stand out. These people can generally get the funds needed for the development of the company.
Regarding what elements an excellent business plan should contain, Li Shen Haizhi Enterprise Management Consulting Co., Ltd. thinks that some people confuse business plan with marketing plan. Business plans should be traced back to the source and be meticulous in describing their own enterprises. It should be clear why I want to start a business; It wants to announce loudly what it can bring to the world, consumers and customers. It needs to analyze the DNA of its own enterprise and reveal its uniqueness. In addition, it should also explain why customers want to do business with themselves.
A plan is a blueprint. It is a perspective view in the hands of architects, reflecting the basic structure of enterprises-the DNA of enterprises. Such a plan can help me understand the structure of the enterprise and how it supports my view of the customer value (that is, business value) of the company. It can accurately explain why customers are willing to buy the products we manufacture or sell, and why our products can impress customers.
Generally speaking, a thorough business plan should include the following contents:
1. Describe why your company is meaningful. What needs can it meet?
2. Explain the general situation of the market and all important trends.
3. Explain why customers will buy your products or services.
4. Describe in detail who your customers are.
5. Explain who your current competitors are and what their advantages are.
6. Explain which opponents you will replace.
7. Describe your products and explain how they will compete with other brands and why the market needs them.
8. Summarize the company's various resources, including employees, who will provide customers with satisfactory products.
9. Describe the tasks of the company and the process of completing these tasks.
10. Provide three complete financial plans: one conservative, one moderate and the other optimistic. Each plan is equipped with monthly, quarterly and annual sales, profit rate, expenditure and profit data, which should be practical.
The purpose of the plan is to let you and all participants know the basic elements of the enterprise and the significance of the existence of the enterprise. The value of the plan lies in thinking, imagining and recording the DNA of the enterprise. In this way, future successors can unswervingly follow the original corporate vision, characteristics and purposes.
Usually, a beautiful business plan will make people feel:
1. Management usually thinks that the plan is a dynamic document. It is concise and accurate. People mention it every day. It always leads the company to excellence and success.
2. Company leaders have a very precise definition of customers, including the number of customers and their demographic composition, and the relevant demographic information is more specific and convenient for statistics. They know exactly what buyers like to see and hear. They know these target customers better than their families.
They know what customers need, what they want to buy and when and where to buy. They know who will buy their products or services. They understand why people buy, which has both practical purposes and emotional factors.
For potential and current customers, they listen to their thoughts and feelings. They can gain insight into what customers may buy in the future before they know their needs.
The leaders of these companies know this industry like the back of their hands. They are familiar with the competitive situation and their own countermeasures. They have good relations with industry associations and channel partners.
6. They know the industry trends and can make predictions.
7. They design, develop and manufacture products exactly needed by customers. The characteristics and advantages of its products can distinguish it from competitors' products.
8. The tasks they set are specific and clear, and the priorities are orderly. They will achieve important goals through appropriate resources.
9. The process they developed is reasonable, repeatable and has stood the test of time, so its efficiency and effectiveness are relatively high.
10. Their team is full of talents. Work tasks and wages can be quantified. Every employee is making his own personal plan, which is consistent with his personal goals and the overall goals of the company.
1 1. They ... >>
Question 5: How to make a good business plan? Preparing a business plan is a process of looking forward to the future of the project, exploring reasonable ideas in detail, confirming all kinds of necessary resources needed to implement the project, and then seeking necessary support. It should be noted that not everything in the above three outlines should be included in any business plan.
Entrepreneurial content is different, and the two are very different. The content and structure of the scheme can only be designed according to the nature and characteristics of their respective ventures, the audience characteristics of the entrepreneurial scheme and the independent judgment of each team.
The following are the winning secrets accumulated by MIT Si Long School of Management in the Entrepreneurship Scheme Competition:
1. Establish a team with comprehensive skills, including technical talents and management talents; Every member of the formed team is very capable and can be called an entrepreneur. At the same time, it can work flexibly, harmoniously and effectively, which is the experience summary of previous winning teams.
2. Develop a profit model, not just an invention. "It is not enough to explain the nature of your product or service, but also to clearly clarify who, why, where, when and how these key issues. Technical things, no matter how specific, can't replace a clear marketing plan. " This is the experience of previous winners. "You are a technological invention, not a profit model," the judging experts said when rejecting an idea.
Get advice from people from all walks of life, whether they are classmates, teachers, competitors or family members.
4. Analyze customers: What are they looking for?
5. Analyze your competitors: What advantages do you have that they can't match?
6. Show that you have the ability to gain a sustainable competitive advantage, for example, you can set up barriers to market entry, or have independent intellectual property rights, so that your competitors can't seize your market. "Be sure to tell the judging experts who your customers are and how they can benefit from your products or services," said a former judging expert.
7. Writing should be direct and to the point, and remember that the judging experts will read your submission carefully. "Spend enough time and energy to write a summary and full text of your business plan, do your best and take it seriously." This is the experience of another previous winner.
8. When making your own business plan and time schedule, you must be realistic and well-founded, and pay attention to avoid over-ambitious and irrelevant.
9. Don't deliberately compete on technology, quality and price.
10. Appraisal experts are like potential investors. What attracts them is how you analyze a large market space. They like businesses with great potential and fast growth. "If you are learning how to start a business, then you have won."
Question 6: How to write the main points of business plan writing (for reference only)
Business plan competition
Participants are required to form a competition group with complementary advantages, put forward a product/service with market prospect, and complete a complete, concrete and in-depth business plan around this product/service, describe the company's entrepreneurial opportunity, explain the process of establishing and grasping this opportunity, explain the required resources, reveal risks and expected benefits, and put forward action suggestions.
commercial plan
Focus on specific strategies, goals, plans and actions, which should be clear and easy to read for an interested person without technical background.
Possible readers of business plans include:
I hope to attract people into the team, such as potential investors, partners, suppliers, customers, policy institutions, etc.
Components of a business plan
Generally, it includes ten aspects: executive summary, industry background and company profile, market research and analysis, company strategy, overall progress, key risks, problems and assumptions, management team, enterprise economic situation, financial forecast, and the benefits that the hypothetical company can provide. Reasonable, moderate, in line with general logic.
1. The executive summary is a one-or two-page business plan summary. Including the following aspects: write back after completion.
◇ Creation background and project brief introduction of this business plan ◇ Business opportunity overview.
Description and forecast of target market
Analysis of competitive advantages and disadvantages
◇ Economic situation and profit forecast
◇ Team overview
Expected income
2. Industry background and company profile
Detailed market analysis and description
Competitor analysis
market demand
The company overview should include a detailed description of products/services, and how to meet the needs of customers in the target market, entry strategies and market development strategies.
3. Market research and analysis
Description and analysis of target market customers
Analysis and forecast of market capacity and trend
◇ Competition analysis and their respective competitive advantages
Estimated market share and sales volume
Market development trend
4. Company strategy explains how companies compete:
How to formulate the development strategy of the company in each development stage
◇ Achieve the expected plans and goals through company strategy.
Develop the company's marketing strategy.
5. Overall timetable The company's timetable, including important events in the following areas:
income sources
Breakeven point and positive cash flow
market share
Brief introduction of product development
Major partners
financing programs
6. Main risks, problems and assumptions
Key risk analysis (finance, technology, market, management, competition, capital withdrawal, policy and other risks)
Explain how to deal with or avoid risks and problems (contingency plan)
7. Management team
Introduce the management team of the company, in which attention should be paid to the education and work background of each member related to the management company (pay attention to the division of labor and complementarity of management);
◇ Introduce leading members, business consultants, major investors and shareholding.
8. Company fund management
Capital structure and scale
Capital operation plan
◇ Investment income and risk analysis
9. Financial forecast
The foothold of financial hypothesis
◇ Accounting statements (including income reports and balance sheets, quarterly statements of the previous two years and annual statements of the previous five years)
◇ Financial analysis (cash flow, cost, volume and profit, ratio analysis, etc. )
10. Assuming that the company can provide benefits, this is the "selling point" of the business plan, including:
Total capital requirement
◇ The demand for this round of financing
How to use these funds?
The return that investors can get and the possible exit strategies of investors can also be discussed.
Matters needing attention in business plan A successful business plan should:
Concise and clear
Show market research and market capacity
Understand the needs of customers and guide them.
Explain why they will pay for your product/service.
Have an investment exit strategy in mind.
Explain why you are best suited to do it.
A successful business plan should not:
Overoptimistic
◇ Take out some data that is far from the industry standard.
Product orientation
Ignore the threat of competition
Enter a crowded market
Requirements of Entrepreneurial Plan Competition for Works in Different Stages
1. Submit the business plan outline during the preliminaries; Ideal length: 3-4 A4 pages.
(A) the basic part
1. Opportunity
1), which describes the entrepreneurial opportunities for clear market demand and specific target customers (groups).
2) Describe the product/service concept usage category ... >>
Question 7: What is the best way to write a business plan? A good business plan should first be used to convince entrepreneurs themselves, and then to convince investors. So what should a perfect business plan include? What are the core questions that need to be answered clearly in the compilation process? Wuhan Wen Da Consulting Co., Ltd. suggests to make a key analysis from the following 19 angles (19 entrepreneurs should clarify their own problems):
Question 1: What is your vision and ultimate goal?
Question 2: What are your market opportunities? How big is the market?
Question 3: What are your products and services?
Question 4: Who are your customers?
Question 5: What is your value proposition?
Question 6: How do you sell?
Question 7: How do you attract customers?
Question 8: Who is your management team?
Question 9: What is your profit model?
Question 10: Where are you now?
Question 1 1: What is your financing plan?
Question 12: Who are your competitors?
Question 13: What partners do you have?
Question 14: Is it in line with the wishes of investors?
Question 15: What is your financial situation in the next three years?
Question 16: What risks will be encountered?
Question 17: What are your risk prevention and control measures?
Question 18: What are the ways for investors to recover their investment?
Question 19: What are the key factors for the success of this project and the protection for investors?
Question 8: How many pages should a business plan be displayed? Do you need ppt
Question 9: Business plan Business plan is the most important business document written by entrepreneurs. So, how to write a good business plan? In order to ensure that the business plan "business plan" can "hit the target", entrepreneurs should do the following: 1 Understand the market: the business plan should provide investors with in-depth analysis and understanding of the target market. It is necessary to carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy the products of this enterprise, and the role of each factor. The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities, and specify the budget and income of each activity. The business plan should also briefly describe the sales strategy of the enterprise. 2. Pay attention to products: In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. These questions include: the market prospect analysis of the product, and how unique is it? What is the method for enterprises to distribute products? What is the production cost of the product, what is the selling price and so on. What is the enterprise's plan to develop modern new products? Bring investors into the products or services of the enterprise, so that investors will be as interested in the products as entrepreneurs. In the business plan, entrepreneurs should try to describe everything in simple words-the definition and attributes of goods. Entrepreneurs are very clear, but others may not know its meaning. 3. Point out the course of action: the enterprise's action plan should be impeccable. The following questions should be made clear in the business plan: How can the enterprise push the products to the market? How to design the production line? How to organize product structure? What raw materials do enterprises need for production? What production resources does the enterprise have and what production resources do it need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage and delivery. 4. Dare to compete: In the business plan, entrepreneurs should carefully analyze the situation of competitors. It is necessary to clarify the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantage of this enterprise relative to each competitor and show its own advantages to investors. The business plan should convince its readers that this enterprise is not only a strong competitor in the industry, but also a leader in setting industry standards in the future. In the business plan, entrepreneurs should also explain the risks brought by competitors and the countermeasures taken by enterprises.
Question 10: How to write a business plan? You have to say what to do first! !
Generally speaking, it is mainly divided into:
1 project prospect: you can talk about the prospect of this project in detail, analyze the market, the trend of the whole industry and the national policy. Whether you can win the favor of investors is very important here.
Project Description: Here is a detailed introduction of your project, such as the idea of starting a business, the description of the company's nature, the company's purpose and the company's goals.
Let me give you an example. Look for yourself. I hope it helps you! First of all, the preface of the first chapter.
The advertising industry is also constantly improving and expanding. Our advertising company focuses on the innovation of business and management, which is the difference of XX advertising company. First of all, our advertising company not only provides advertising services to the market, but also provides a platform for students who are interested in advertising industry to practice and operate. We put XX advertising company into commercial operation, but we don't take profit as the sole purpose of starting a business. It is our real pursuit to gain something in social practice.
Secondly, we plan to form a XX advertising company in partnership with other large and medium-sized advertising companies in Hunan, which will benefit * * * and bear the risks. We will sign a long-term recommendation contract with the cooperative advertising company for advertising talents in XXX College. What kind of talents and skills does the partnership company need? On this basis, the partnership company helps us to focus on cultivating students' quality and ability in the operation of XX advertising company, so that our students' quality and ability can meet the requirements of the partnership advertising company. This training process will be completed while students are in school. After graduation, students can directly work in a partnership advertising company.
The development strategy of XXX advertising company, on the one hand, has strengthened our technical strength and created conditions for realizing market benefits; On the other hand, the company's market behavior can enrich the teaching resources of the school, and its social effect will also enhance the visibility of our school to a certain extent, thus forming a good interaction and promoting the development of related disciplines in XXX College.
We will continue to work hard, forge ahead, and strive to establish XX advertising company as a window image representing the entrepreneurial achievements of XX college students.
Chapter II Company Profile
(1) Name of the company
* * * * * advertising company
(2) Nature of the company
A media joint venture advertising company integrating production, agency, planning, creativity, investigation and consultation.
(III) The purpose of the company
It is our mission to help customers obtain economic and social benefits, aiming at establishing the best communication channel between customers and the market through the company's scientific, professional and sincere services, making the most economical planning and design for customers' limited funds, and enabling customers to achieve the best communication effect with the lowest advertising cost.
(IV) Company objectives
(E) Entrepreneurship concept
At present, advertising companies are in the stage of investigation and research, but we have formed a * * * knowledge, that is, actively explore the development model and direction at the beginning of starting a business, take a road with its own characteristics, and unite or merge other small companies in various ways through effective capital operation to form a powerful advertising group in the local area. Starting from attracting small customers, we will establish a good long-term cooperative partnership with customers with a pragmatic attitude of Excellence, gradually expand our experience and reputation, and divide our "sphere of influence" bit by bit.
We will try our best to integrate meticulous professionalism into every detail, analyze the trends and trends of advertising development through various channels, and provide scientific and professional services to each of our customers from the perspective of studying audiences and markets. Only by constantly improving and surpassing ourselves is the key to the development of XX advertising company.
(v) Corporate services
1. Professional advertising service
-Provide detailed and accurate industry consulting services for our customers, including data investigation and analysis conclusions. Therefore, customers' investment is more scientific and reasonable, and they can communicate with consumers in all directions.
-establish internal research institutions, gradually create their own theoretical framework and knowledge system, and establish their own cultural connotations.
-Become a strategic partner with the media, act as an agent and completely buy out a lot of advertising space and time in the media. We will promote and sell advertising media to advertisers in one direction.
2. Personalized business services
-It is the first company in Yongzhou to plan and create a wedding atmosphere.
-Providing customers with planning for opening, festivals, real estate exhibitions, product promotion and large-scale activities, as well as renting necessary publicity tools for large-scale launch balloons, inflatable arches, cartoons and other activities.
......& gt& gt