When the consultant puts forward the strategic plan of the hospital, he must analyze the key problems that affect the development of the hospital, analyze its essence, and really put forward new ideas that are both far-sighted and practical.
It's no use just writing the strategy on paper. When making a strategy, we should fully consider the customer's strategic execution ability, so that the strategy can be implemented. No strategy is permanent and effective, and the rapid change of market environment means that the formation and test of strategy must be a process of continuous progress. Therefore, consultants should not only ensure the smooth implementation of the consulting scheme to a certain extent, but also help to cultivate customers' strategic adaptability to new opportunities and pressures. Hospital is a service industry, and human resources are the most precious strategic resources and the most important material basis for the survival and development of hospitals in the competition. It is not only an important basis for formulating enterprise strategy, but also a supporting point for implementing enterprise strategy.
Human resource consultation is to analyze the development and management of hospital human resources by using the theory and method of human resource development and management, find out the weak links and improve them, so as to promote the hospital to develop human resources correctly and effectively and manage human resources reasonably and scientifically, and create a sustainable competitive advantage for the hospital.
The consultation contents include: hospital performance system design, hospital salary system design, hospital staff career planning design, hospital human resources planning consultation, etc. Hospital marketing consultation is a consultation in which a consultant makes an in-depth investigation and analysis of the current situation of hospital marketing environment and marketing activities by using the theory and method of marketing, so as to find out the risks, threats and market opportunities faced by the hospital, help the hospital solve the existing problems, improve and innovate the marketing activities of the hospital, make the hospital better avoid risks, meet challenges, seize and create market opportunities, and promote the rapid and sustained prosperity and development of the hospital.
If hospitals want to survive and occupy a place in the market, they cannot do without competition with competitors. Therefore, marketing consulting should strive to formulate competitive strategies and tactics for hospitals that can defeat real competitors and potential competitors and be invincible. As a service industry, patients' satisfaction is the foundation of the hospital's survival.
The contents of operation management consulting mainly include: operation analysis mechanism design, operation process design, equipment management, material management, space planning and engineering management, product line design, price management mechanism design, etc.