What third-party evaluation companies are there in China? Why should we entrust a third party to conduct a customer satisfaction survey?

What kind of evaluation service are you looking for? At present, many companies provide third-party evaluation services, but none of them are comprehensive. What I know is Hui Jing Market Research Consulting. One of the most influential government third-party evaluation think tanks that focused on social conditions and public opinion research earlier in China has obtained a foreign-related license issued by the National Bureau of Statistics and become a member of the China Market Research Association. The company's main business includes third-party evaluation, public affairs research, mass satisfaction survey, third-party evaluation, performance appraisal, public opinion monitoring and evaluation research and construction. In the field of third-party evaluation research, it has undertaken large-scale public management and public service evaluation projects such as comprehensive civilization index evaluation and window industry evaluation, developed a series of public management service research index systems and put them into use, and successfully provided public opinion and third-party evaluation services for party and government organs, enterprises and institutions at all levels.

Why are you looking for a third-party agent?

There are three main reasons:

First, objectivity. Just like all research institutions exist, the basic principle of their practice is to help customers conduct market research based on objective conditions, and an objective and fair position is the most basic principle. The same is true for satisfaction surveys. The reason why research and evaluation institutions are entrusted with heavy responsibilities is that the staff of research institutions can conduct research objectively from the perspective of a third party without being influenced by interests and the inherent concepts of specific industries, so as to ensure the fairness of project implementation to the greatest extent.

Second, professionalism. The study of enterprise satisfaction is no longer a simple understanding of the basic situation of customer satisfaction, and the evaluation results are not limited to service evaluation itself, but more promoted to the level of competitive strategy. This requires research institutions not only to provide simple evaluation, but also to provide full-service from a professional perspective, which is mainly reflected in: building a reasonable and scientific service evaluation system, carrying out accurate and thoughtful service monitoring and implementation, using reasonable statistical tools for analysis and calculation, writing comprehensive and clear research reports, proposing methods and measures to improve service processes, helping customers integrate and optimize service processes, and finally becoming the external brain for the whole-process research and management of dynamic services. These aspects are also the value of the existence of professional research and consulting institutions.

Third, the economy. Mainly reflected in the high efficiency of professional research and consulting institutions in service, reflected in the value of professional division of labor.