First of all, let's learn about what network marketing is.
The full name of online marketing is online direct selling, which belongs to a form of direct selling. It is the product of the combination of enterprise marketing practice, modern information technology and computer network technology. It refers to all kinds of marketing activities carried out by enterprises based on electronic information technology and computer network as media and means.
Let's take a look at the advantages of online marketing.
Multidimensional propaganda
The traditional media we have known before are all two-dimensional and very limited. Network propaganda is multidimensional. It can combine sound, image and text more closely to convey multi-sensory information. Illustrated with pictures and texts, the combination of sound and pictures has greatly enhanced the timeliness of online publicity.
Faster and more flexible
The production cycle of online publicity is short, even if customers put it in a short time, they can change the publicity content in time according to their needs. Traditional media can only be launched in a fixed period, and the cost is higher than that of online media. The flexibility and price of traditional media are far less than those of online media.
The audience is highly concerned.
According to the data, TV can't concentrate people's attention. 40% TV viewers are reading at the same time, 265,438+0% are doing housework, 65,438+03% are eating and drinking, 65,438+02% are enjoying other things, 65,438+00% are cooking, 9% are writing and 8% are talking on the phone. And 55% online users don't do anything else when using the computer.
The spread is wide and cannot be limited.
Through the internet, online publicity can spread information to every corner of the world 24 hours a day. As long as you have access to the Internet, anyone can read anywhere. This is beyond the traditional media.
You can do beautiful statistics.
"What cannot be measured cannot be managed." Through timely and accurate statistical mechanism, online publicity enables users to directly monitor the release of online information. However, the traditional media can only count the number of audiences through inaccurate ratings and circulation.
Interaction and depth
Strong interactivity is the biggest advantage of Internet media over traditional media. It is different from the one-way information dissemination of traditional media. Through interactive information dissemination and related links, users can enjoy resources by clicking the mouse.
Have the most dynamic consumer groups.
The data shows that more than 70% of netizens are concentrated in economically developed areas, and the audience is relatively well educated. Therefore, the target group is positioned as the most dynamic high-level and high-income consumer group.
Summary:
With the expanding influence of the Internet, people have a deeper understanding of online marketing, and people begin to realize that online marketing is not only a marketing tool, but also a brand-new culture, a new culture of the information society, which guides the media to enter a brand-new model.
I hope it helps you!