Noble character: Good character is the highest expression of human nature and the crystallization of noble soul. It can maximize people's value. As Bailey people, wisdom, innovation, emotional intelligence and passion are of course important, but what is more important is noble conduct and beautiful mind. We should mold the noble character of Bailey people and purify the world with "moral blood", then our Bailey will become clean and beautiful, and a healthy, just, orderly and warm Bailey will be born in our expectation.
Excellent quality: Bailey's strength comes from quality, and quality is the last word. Strive to create a corporate culture of "exquisiteness, elegance, individuality, continuous optimization, cohesion of all employees and enhancement of core competitiveness of enterprises"; Form a business philosophy of "deep thinking, broad vision, efficiency, internal quality, massiness, novelty and agility"; Realize the leap of the group from single-player combat to strong alliance, from civil and commercial real estate developers to urban operators, from industrial enterprises to capital groups, promote brand building with cultural strength, and build a high-quality, international and diversified enterprise group.
Famous brand: Building a brand and creating a famous brand is the knowledge gradually formed by Bailey people under the condition of market competition, because the brand is an intangible asset that brings premium and appreciation to the enterprise, and it is the imprint in the hearts of the enterprise (subject) and consumers (audience). The real significance of building a brand is not only that enterprises can obtain greater economic benefits through the brand, but also its social benefits are far-reaching. Excellent product quality, perfect after-sales service, good product image, beautiful cultural value and excellent management achievements. The formation of beautiful memories, emotions, evaluations and cognition in the minds of consumers or users requires the Bailey people to invest huge manpower, material resources and even the long-term efforts of generations to establish.
Excellence-Bailey's pursuit of Excellence is not an ultimate goal, but an instinct that has always been critical, constantly surpassing and inspiring his greatest potential. Innovation-innovation permeates every link of Bailey. If you want to keep up with the latest development of the industry, only innovation in attitude has a chance to win. Sincerity is the essence of openness, and the success of an enterprise lies in the tacit understanding of team operation. For the goal of * * *, for the ideal of * * *, gather in Bailey to hold the light of * * *.