Digital conversion can only build one big data platform and one data center project? So small businesses have to wait for death? Today, I recommend 12 to help small enterprises start digital transformation.
1. Conduct market research first.
To realize digital transformation, we must take customers as the center, not products as the center, which is the core focus of digital transformation.
So all this should start with market research and pass on your worries and concerns to customers.
Just two days ago, a person in charge of data in the automobile industry told me that their previous data models were all around cars, and recently they realized that they were not serving cars, but people.
Those companies that have performed best in digital transformation are well aware of customers' wishes and needs. We should take users as the center and establish a complete digital service system.
People-oriented is the core point that needs to be firmly grasped before the digital transformation begins.
Some companies will choose to let some institutions do market research. But I don't recommend it, because no one knows the products and users better than yourself.
2. Reorganize the organization and business.
To realize digital transformation, there must be corresponding organizations to help it adapt to changes.
When organizing your business, make sure that your team can accept the upcoming changes, and have a team with strong adaptability to accept the changes instead of avoiding them.
3. Mobilize the power of the masses
All employees must work in the new digital system in order to involve them and mobilize the strength of the masses instead of using them as tools. As long as there are major changes in the company, employees should participate.
Kazuo inamori said: There are immortals on the construction site.
Wisdom often emerges among the masses.
4. Choose excellent soldiers
Leaders should have the ability to unite all people. You need a capable person who can be defined as a transformational leader. This kind of person has a strong heart enough to make every employee feel safe and have the ability to unite people and encourage people to take action.
5. Introduction of cattle
You can't just rely on existing employees. In the initial stage of digital transformation, it is very necessary to introduce technical experts to help your employees see the differences in the handling of problems and solutions within the company.
Only in this way can the whole organization jump out of the original framework, re-examine the existing processes and find the best solution.
So you should ensure that everyone has enough authority and give everyone the opportunity to participate in new changes. Introducing cattle people and adding fresh blood to the team is to further activate your team.
6. Data first
You must pay attention to the data.
Everyone in the company should get into the habit of solving problems with numbers. Only in this way can the transformation be realized as soon as possible. In the process of digital transformation of small enterprises, it is necessary to restore simple and uncomplicated data strategies and be able to land.
Numbers don't lie. Especially when reviewing the progress of digital transformation, figures will be more objective and accurate than manual reports.
Step 7 get feedback
The purpose of obtaining employee feedback is to provide customers with a better experience. This will not only satisfy the existing employees, but also show how your actual customers accept the digital transformation, which can help you find out whether there are loopholes in the plan.
8. Create a supply chain ecology
Constructing ecological change of supply chain can help you find customer experience problems that may be ignored. Help you deal with logistics and supply chain problems, improve efficiency and improve the relationship with customers.
9. Safety is the top priority.
No one wants to be a victim of data leakage. Before you start digital conversion, it is very important for you and your customers to ensure data security, privacy and ethics.
10, focusing on data products
In the process of digital transformation, what you should consider is how to improve the quality of products and services through data, not the products themselves. In order to provide your products and services in a more ingenious, innovative and intelligent way, data can help you do all this.
1 1, digital layout
We must let digitalization penetrate into every corner of the enterprise and create a seamless experience between digital and reality.
12, keep differential
There are many articles in the world, but you should copy them beautifully. The customer expects the company he chooses to give him very personalized service.
Therefore, giving him a unique product and service is the biggest and most valuable rule, and in this process, it should be full of fun and leave him with a peak experience.
It takes time, energy and energy to perform digital conversion. With these tips, I believe your enterprise will be able to transform quickly and successfully.
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