Ten years have passed since the development of e-commerce. In this decade, great changes have taken place in e-commerce both in China and around the world. Especially with the rise of the Internet, many listed companies are basically more or less. Although sometimes they don't admit that they are e-commerce companies, in fact, 90% are closely related to e-commerce. As long as you do any service, any transaction and any management on the Internet, it is a part of e-commerce. Of course, this is the biggest general direction. Many core things are different, leading to many different business models and the existence of many enterprises. Ten years have passed, and we should think about what the next decade may look like and what are the more important development directions. As leaders of enterprises, or leaders of government departments, and teachers or classmates of some schools, what kind of development and changes should they have when considering e-commerce in the next decade? According to what I know, I'll give you a summary.
First, the Olympic Games will be held in Beijing in 2008. China promised that 3G technology will be adopted when the Olympic Games are held, that is, the most advanced mobile communication technology will be used to transmit multimedia information or interact on the network, and IPTV, that is, Internet TV. Technology like this itself was developed ten years ago, and products have come out to some extent.
Let me give you an example of Internet TV, which was made by IBM Research Center ten years ago. The idea at that time was how to connect this hyperlink with ordinary text and images and extend it to the active image target. When watching TV, you can follow the goal of any activity at will, and you can match the goal of any activity with the opportunity of e-commerce, such as the introduction of this product, the structure of this product, how to buy this product and so on. This is a typical e-commerce application, which can be played in real time or downloaded from the network and put on the machine.
The other is the 3G field. In fact, there are many 3G mobile phones, such as Panasonic's, which can receive many programs broadcast by TV stations. Of course, the signals are all digital. There is also a mobile phone at hand. This mobile phone looks old-fashioned, but it is very powerful. As long as the home or company has a wireless network connection, you can answer and make calls, and the interface is not very beautiful. It is not very popular now, mainly because the wireless network is not very stable.
I use my mobile phone in the office every day. I can answer the phone with my landline and mobile phone at the same time, or I can make a phone call at the same time. Let me introduce you to another trend. I think many people are aware of it. When you go to work, you often don't have to bring your own computer. You must put your own files on your own computer. Another way is to put them on the internet. There are various methods. Some people say that you can put it in your email, and as long as you have access to the Internet, you can visit a place. At a higher level, you can check your company's situation, personnel transfer and current sales performance anywhere. This is actually a very new model, and many enterprises are developing in this direction.
These are just two examples, one is the monitoring and management of sales, and the other is the monitoring and management of office environment.
Thirdly, a very important trend is that you will become more and more important. Many small businesses usually come from some underdeveloped countries, such as China and India. Another reason is that the purpose of creating a company is not to go public in the open market one day. There are also small companies established in the United States, but many operations are carried out in China and India, and some decisions may be made in the United States. Real operations, such as software development and online services, are done in some underdeveloped countries, which is the advantage of comprehensive application in the global market. For example, China has a strong market and cheap labor, so that they can achieve the optimal combination of resources. Their ultimate goal is to attract more investors to invest and let them grow, which is another trend.
Fourth, many people may have heard of this trend, which is an open standard strategy. This trend is actually very important. This kind of rule was actually formulated by Britain and European countries. As you can see, after the railway became routine, the railway-related services and transportation have formed a very large enterprise. If a country has a say in the formulation of standards in a certain technology or field, it will have a very significant impact on its economy. I think we all know that in China, many ministries and experts are making efforts in this field and combining them with global standardization.
Fifth, the next trend, as we all know, is that we should stand on the shoulders of giants. We don't need to find a few programmers to write a few softwares. This kind of software can be found on the Internet and used for free, or we can make our own plan by adding some new ideas. This is a very successful example.
Sixth, the next very important concept is the key word that is very loud in the software industry and the Internet, that is, SOA-service-oriented architecture. Conceptually, it is a new concept, not new from a technical point of view, but it just turns what we have been trying to do for decades into reality and integrates very complex systems in a standard way. In the past, we often encountered problems but there was no standard, but now this standard exists. With this open standard and open interface, these languages can be integrated through different languages to realize the enjoyment of a resource and the greatest economic benefits. This is a very important direction of the software industry.
This is about service-oriented architecture. Internationally, SOA, an open architecture, will play an increasingly important role in many industries related to computers and the Internet. Every software in almost every enterprise will affect the open software architecture. Everyone needs to pay attention to this.
Seventh, let me briefly introduce this service-oriented architecture, which was originally put forward from software, programming or various intermediate angles, and also from these places where there is demand. In recent years, the concept of service-oriented is not only a framework, but also helps us manage business processes and plan enterprises well. Where does the enterprise need to focus on? Divide and integrate enterprises organically, find out the key points and find out a set of solutions that are very suitable for their own enterprises. Service-oriented architecture is not limited to software programming languages. This kind of software has also risen to process management and business operation, so its influence will become very important. On the other hand, this trend is very close to the modern service industry in China. I found it on a government website in the United States. How to classify the service industry in the United States, you can see that it covers almost all the industries we have described, such as traditional transportation, warehousing, information industry, stock market, financial industry and academic activities (actually a service industry); There are also medical care, arts and entertainment services, and finally there are other related services.
Therefore, the core problem now is how to use modern information technology to improve these service industries, maximize their efficiency, turn things that used to consume a lot of manpower and material resources into resources that can be enjoyed and reused, and transform them through the information industry. This is the seventh development trend.
Eighth, how to provide it to everyone through network services based on software. For example, the United States put their customer relationship service and management service software on the Internet. If your enterprise needs to manage customer information, you can use its service and pay $65,438+000 per month. If you want more users to use the same service, you must pay more.
For example, I want to start a company, but I have nothing. I just have an idea and a business process. I know how to use the things owned by suppliers, such as the mode of transportation, how to handle orders and how to recover funds. In this way, I can start a company tomorrow, and I can do it without any information technology personnel myself. This is a brand-new business operation mode.
The ninth trend, which you may not often hear, is a very important development direction. Let me give you an example. We also have another IT business, mainly engaged in business consulting services. In fact, there are 300,000 employees, of whom 1.5 million are engaged in the service industry. Of course, this service industry exists in all walks of life, such as finance, automobile manufacturing and electronics. The biggest problem we encounter is that if the consultant doesn't go to work today, we may delay the service to this customer. If new colleagues join, they need to study for 3-6 months before they can directly contact customers. This has encountered a big problem, how to speed up the modernization of the consulting industry. This most important idea is actually not conceptually complicated. We compile these experts, or these qualified and experienced consultants into a software, and let this software help us realize this process. If this process is well managed, the consulting process will become a consulting service industry based on computer software. In other words, turning this labor-based service industry into a reusable module can be reused and reorganized to speed up service consultation. This is a very important development direction. Not long ago, I found that there is another company in China on the website, that is, PayPay. They just integrate their consulting experience of more than ten years, especially the experience in certification, into the software and produce a consulting report. It used to take a month to finish, but now they can finish all the work in a day or two. And consultants are not necessarily top consultants. This is a good development direction.
Tenth, everyone says that modern service industry is very important. Many of us are from computer, electronics and physics. The biggest challenge now is that when these service industries become more and more important, it is actually difficult for us to find qualified consultants and qualified service providers. They integrate different existing resources to provide customers with good consulting services, which is a good guide. We should use information technology to make the modern service industry develop rapidly. This technology is what we want to see, and it is very important for us to promote the theme of service computing in it.
In the future, the development of the whole service industry will use all kinds of talents, especially those related to computer and information technology. This can also be interdisciplinary. Maybe five or three years later, the employees of your new company will tell you that he is a master student and an undergraduate in this field. Because in the United States, some famous schools are promoting this, and Tsinghua University has just set up a research center for modern service industry. As you can see, the cultivation of talents in modern service industry is very important.
In the last part, I talked about how to get the most benefit from these ten good opportunities. Actually, I just gave you a brief summary.
The first and most important one is to think about what kind of innovation, technological innovation or business model innovation we should use to build a modern service industry in China or the world.
Besides, as I mentioned just now, these educational programs and scientific research should focus on service science and service computing.
Third, China, or the world, lacks business consultants. People who have great achievements and experience in various industries are often qualified to take the business consultant exam. Without experience, how to make them qualified business consultants is a great challenge. Now many experts and government officials are discussing this issue, how to train high-quality business consultants at the fastest speed.
In other words, the modern service industry spans many industries. How to select several important industries as examples and find some successful cases to promote is also very important. Because to promote the service modernization of an industry, it is necessary to formulate some standards and formulate some processes to achieve this goal.
Finally, it is very important that when doing modern service industry or transformation, you must not forget that you must use service-oriented architecture, that is, SOA, or a business consulting concept, so that your enterprise will have vitality, otherwise it will be the past tense.
Finally, as far as China is concerned, it must participate in the formulation of some international standards. Internet standards, like now, are not formulated by China, but mainly controlled by the United States. In terms of service industry, the United States is still relatively new, and China has just started, which just gives China a good opportunity. If China can provide three suggestions in this field, and we hope to meet the standards of modern service industry in three industry, China will play a very important role in the future world service market.
Finally, standing on the shoulders of giants, you can borrow things from others. Many successful examples are often based on innovative technologies or some very novel and creative business operation modes. Let me introduce you to a very interesting business model. This model just tells you that modern service industry is in various industries, such as health care industry and medical industry. To speed up the pace of modern service industry, doctors can easily understand the patient's condition, give reasonable prescriptions and cure the patient's illness as soon as possible. I want to provide reference for many domestic companies, which is very representative. In the United States, in Europe, I think it is the same in China. If you buy a car, you have to buy insurance. In the United States, you should check whether you have a previous foul record, then look at your age, whether you have children at home, then look at your family, and also look at what car you drive and how many miles you can drive every year. I will give you a simple evaluation first, and finally make sure to pay 500-600 yuan insurance every month, which will never change. This is a monthly payment. If I'm going on a business trip this month, I won't drive, but I still have to pay the insurance premium. The other company is doing well. It says it won't charge you a penny more. If you drive more, you will charge more. There is no charge if you don't drive. This is a typical example of charging insurance premium according to driving habits and distance. Suitable for 80% of us, but not necessarily for young people. They prefer to drive far away, and the insurance premium may be high. This is the business model realized through the network, which is very successful.
Now, you can use all kinds of available equipment to contact the information of the enterprise and create more value for the enterprise. If you want to know the service trends, especially the research, academic or technical trends in this area, you can refer to some links. IBM has a lot about service-oriented architecture. In terms of software, there are also some positioning in programming language; In business consulting, process management, business operation mode and business consulting, the concept of service-oriented architecture has deeply influenced us. Of course, we also hope that every company can benefit from the service-oriented architecture in this respect.
Finally, to sum up, interactive media, such as the Internet, may appear anywhere and at any time. It can be found in 3G mobile phones, IPTV and various VoIP phones, and it is everywhere. The second important trend is that your office environment will go online in the future. For example, project management system, customer management information, and your daily schedule will affect the office environment. Third, when many small enterprises start their own businesses, they often make good use of the advantages of global resources to outsource, or set their real operation headquarters in China and India, which is a very important development direction. In addition, the establishment of open standards and service-oriented architecture is of great significance not only in software, but also in business consulting. Then there is the modern service industry itself, including the gradual informationization of the traditional service industry. Then there is how to provide services with software, which has been successfully commercialized for two or three years. The other is a brand-new business operation mode, which turns one's business consulting experience into software, so that any short-term trained personnel in the company can become excellent consultants. In addition, from the perspective of future personnel training and discipline construction, we will meet many graduates in the field of service science and service computing in the future. In the future, your colleague will tell you that he is an undergraduate in service computing, which will help you speed up the construction of modern service industry.