First, there were no customers in the early stage.
Many times, a newly opened store will encounter a situation where there are no customers. For many skin management stores, there are basically only a few customers at the beginning of the operation, and even many times the income can't afford the rent. Even so, you don't need to worry too much. You can refer to the practices of your peers and combine your own business conditions to formulate targeted business strategies.
Second, employees' personal ability is low.
There are many talents in the market now, but there are more recruiting units. In order to find staff quickly, many newly opened skin management shops blindly recruit in the early stage, and want to wait until the business is on the right track before conducting step-by-step training. But in the later period, it is often found that the overall ability of employees is really low, which is difficult to solve through short-term training. Therefore, it is suggested that the owner of the skin management shop must select talents with work experience when recruiting, or start recruiting in the early stage of operation and during the renovation of the skin management shop, and carry out ability training in advance.
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Third, it is difficult for skin management stores to retain customers.
In the early days of opening a shop, unlike an old shop, the skin management shop has a certain customer base, so it will publicize in advance and expand customers in advance. Therefore, many customers will come to the store for consultation when opening, but the retention rate in the later period is always at a very low value. At this time, the skin management shop operator needs to reflect on what problems his skin management shop has encountered.