Sports economy and management majors train senior professionals who are familiar with the basic theories of modern economics and sports theory, master the basic methods of modern economic analysis, and can engage in sports market economic analysis, sports career planning, sports economic management, sports club management and sports economics teaching and research in the departments of economy, sports, culture and education.
2. Professional courses of sports economy and management
Introduction to sports industry, strategic management of sports enterprises, sports industry economics, management principles, microeconomics, macroeconomics, operation management, accounting principles, enterprise financial management, marketing, management information system, stadium management, operation and management of sports events, club management, sports brokers, sports sponsorship, sports risk management, etc.
3. Training objectives of sports economy and management specialty.
Training requirements
Students in this major mainly study the basic knowledge of sports economy and management, and receive the training of corresponding subject skills. Have the comprehensive ability to engage in business development, organization and management, competitive sports activities and mass sports activities.
Training skills
1. Master the basic theory and knowledge of sports economy and management;
2. Master the learning, research and analysis methods of sports economy and management;
3. Understand the principles, policies, laws and regulations related to sports economy and management;
4. Have strong basic skills in language, writing, expression, interpersonal communication and organization and coordination;
5. Understand the development trend of sports economy and management;
6. Understand the frontier and trends of this discipline theory, and have the basic ability to work in scientific research departments and policy research departments.
4. Employment direction and prospect of sports economy and management major.
National sports administrative departments at all levels, various commercial sports event organizations, various sports consulting companies, 10 large-scale sports product companies, various fitness clubs, various sports brokerage companies, various sports enterprises, professional sports clubs, fitness clubs, sports intermediary companies, sports project management centers, sports institutions, colleges and universities, etc.
Second, the sports economy and management professional university rankings
1. Central University of Finance and Economics A+
2. zhejiang universitya
3. Nanjing Institute of Physical Education a
4. Harbin University of Commerce a