What are the skills of the shoe store with less passenger flow in the shopping mall with poor sales performance recently?

Many stores had quite a lot of customers when they first opened, but after a while, there were very few customers. This makes many bosses wonder, what is the reason for customer churn?

10 The reason for customer churn needs to be vigilant.

1. Dress casually

Shopping guide's clothes are sometimes a reason that affects customers' buying mood, because the decoration and sales of shops, shopping guide's clothes are customers' first impressions, especially the clothes and dresses of personnel. Poor clothes and tasteless sales and shopping guides seem to make customers feel unprofessional and will not have good service and professionalism.

2. Fried dough sticks and flicker performance

Many customers hate too many fried dough sticks and boastful salespeople or shopping guides. They often speak like endorsements and are professional broadcasters. Customers will feel it, but they won't say it. Just answer the questions, and pay attention when facing customers. Don't be too twisted and fooled.

3. Love the poor and the rich.

Some shopping guides see customers enter the door, weigh them first, and then decide whether to conduct shopping guides and promotions. Remember the truth that "you are a guest when you enter the door" and do a good job in reception. Many customers who are interested in shopping or have great purchasing power are ugly.

4. Abuse of the "director discount law"

Many stores like to use the "director discount method" to attract customers when promoting sales. But now many customers know this trick, so the effect is relatively poor. It is best to honestly answer customer questions, product tests and experience demonstrations. Pay attention to 13 14- terminal housekeeper (professional store sharing platform, search 13 14)

Ask three questions, I don't know.

The professional level and sales skills of shopping guides are not enough, and asking three questions often gives customers a feeling of distrust.

6. Too much or indifference

Some shop assistants think that the products in their stores are more expensive, ignore customers who seem to have no purchasing power, and even use "Can you afford it?" Looking at customers with eyes has a very bad influence. Of course, there is another kind, on the contrary, just like the folks who have been pulling customers away for many years, scaring customers to "run as fast as possible."

7. Nobody says hello

Some stores tell the shopping guide not to greet customers too enthusiastically during training, let customers choose their own products and stroll slowly, and don't disturb customers; Actually, that's not right. Warm greetings and proper shopping guides are the necessary professional skills and basic courtesy of professional shopping guides, and also a kind of respect for customers, so that customers feel at home, which is what customers need and what we want to achieve.

8. Poor processing ability and skills

The customer complains that it is not handled well or in time, which is equivalent to driving the customer away. Customer complaint skills are as important as sales skills. Catch a complaining customer and win ten recommendations. Losing a complaining customer will add ten publicists to help you with negative information.

9. Too many words to guarantee sales.

Guarantees and rash promises are irresponsible. Customers can see, hear and feel professional and responsible views and attitudes. Don't treat customers as fools or suckers. Don't think that customers don't know anything. Nowadays, customers have plenty of money and time. Shop around, but still do a good job in professional product knowledge and services. Bluffing, excessive boasting and guarantee are out of fashion now, and formal and honest service is out of fashion.

10. I don't understand the consumer psychology of customers.

It is the customer's needs that understand and satisfy the customer's needs, not the sales rhetoric and shopping guide skills of "selling melons and bragging". Knowing customers' needs, finding out their own product advantages and satisfying customers' needs with high-quality shopping guide skills are 100% accurate sales methods.