Information flow advertising is a form of advertising in which users want to read information on social networks or online media. Its biggest advantage is "integrating advertisements into content". For consumers who "eat soft but not hard", they can unconsciously accept advertising information when browsing content, and retain the inherent user experience.
At the same time, information flow advertising also has the advantages of effectively reducing the interference to users, more accurately targeting customers, easily stimulating the initiative of the audience, promoting and actively sharing, and simple operation! Information flow advertising is a hot advertising promotion form in the advertising promotion industry in recent years.
With the development of mobile Internet, information flow advertisements have gradually replaced traditional TV and newspaper advertisements. At present, the information flow platforms mainly include today's headlines, Tik Tok, watermelon videos, volcano videos and interesting headlines.