But do you know what makes money by paying for knowledge? Some people will say that by selling courses; Some people think it is by selling books; Others think that they make money by selling schemes. Actually, it's not.
Fan Deng earned 5 billion yuan in two years, not by selling classes and members; Instead, it seized the dividend of the entrepreneurial market.
1, the profit model behind knowledge payment
2. Entrepreneurship market is the biggest business.
3. Platform+new personal mode
one
Let's look at a data first: the overall market size of knowledge payment in 20021year is expected to be 70 billion; Among them, the sales paid for a certain sound knowledge is 202 1 30 billion.
Under the temptation of such a huge market and interests, now every knowledge blogger and business blogger is sharpening his knife and preparing to cut leeks by knowledge.
However, most people's cognition of knowledge payment still stays at the stage of selling courses, that is, making their own experience, knowledge or a skill into online courses, and then promoting sales through short videos, live broadcasts, articles and so on.
This realization mode of knowledge payment is the same as selling goods to earn the difference. You can only buy and sell the hammer once and cut the leek once.
Therefore, if you want to make big money by paying for knowledge, don't just sell courses, but also learn to sell models.
What is the sales model? Take Fan Deng as an example. He can earn 5 billion in two years because of the business model behind it.
First of all, Fan Deng took personal IP as the core, released content through short videos, shaped the IP brand, and attracted a large number of fans.
When Fan Deng's personal IP has a certain popularity and accumulated a large number of fans, you can build a community around personal IP.
The community here does not mean group chat; But a like-minded organization (an organization that loves to listen to Fan Dengshu).
After Fan Deng had a community, he went to a reading club APP, built a business closed loop, and realized multi-level profit.
two
Most people think that Fan Deng set up his own book club application just to sell the members of the book club.
If Fan Deng alone makes money and sells members and knowledge, it will be difficult to earn 50 million yuan in two years, let alone 5 billion yuan.
The real purpose of reading club APP in Fan Deng is to package its knowledge and products (reading clubs) into entrepreneurial projects.
This can kill two birds with one stone: a drainage circle sells book club members; The second is to package the reading club into an entrepreneurial project and sell it as an agent.
Because selling a member is only a few hundred dollars, selling an agent can collect hundreds of thousands; Moreover, the selling agent can also help the reading club to make matrix numbers with the help of the agent; Help the book club to sell its members and realize the fission effect.
At present, there are nearly 500 matrix numbers in Fan Deng's reading club, most of which are operated by agents. Fan Dengxin's media team is mainly responsible for producing content.
It can be seen that the course of knowledge payment is only a product prop, and what really makes Fan Deng earn 5 billion in two years is the entrepreneurial market and the agent of selling reading clubs.
Almost all the people who earn more than 100 million yuan a year, including knowledge bloggers and business bloggers, learn from Fan Deng's model.
For example, many head bloggers are recruiting partners now, the purpose is to collect the initial fee; And do matrix operation with the help of partners.
For another example, many short video platforms now sell 9.9 courses, and the products that really make money are not selling 9.9 courses; But a sales agent. Because selling courses can only earn a few dollars at a time, and selling agents can earn thousands at a time.
three
Why is it better to sell courses for knowledge than to sell projects to make money? The reason is simple: there are more people who want to start a business and make money than those who want to learn.
Just like the catering industry now, because there are restaurants everywhere, the competition in the C-end consumer market is too great, so opening restaurants earns less money and the success rate is low.
At this time, the wise catering boss will come out of the C-end consumer market, package his hotel into projects, enter the B-end entrepreneurial market to sell franchise agents, and earn money from people who want to open restaurants.
Opening a chain store can not only make money from the initial fee and the back-end supply chain, but also help more people to promote their own brands. Why not?
By the same token, whether you want to sell courses or any products today, you must learn from Fan Deng and chain restaurants, package the products, enter the entrepreneurial market, and make money through sales, then you can make your business bigger and earn more.
This is not only because there are more and more people who want to start a business now, but more importantly, with the empowerment of social media platforms such as short videos, everyone can now become an independent individual economy and sell products, courses and knowledge through short videos and live broadcasts.
When everyone becomes an independent traffic body and economy, no matter what business you want to do and make more money, you need to have a platform thinking and lead more people to make money together through the platform+new individual model.