According to the data of China Automobile Association, in February of 20 19,11February, China * * sold 214.44 million passenger cars, down 9.6% year-on-year, which was lower than that in June1-1. Compared with the same period last year, the sales volume decreased by 5.5 percentage points. In terms of market segments, the cumulative sales volume of cars was 654.38+003.08 million, down 654.38+00.7% year-on-year; The cumulative sales volume of SUVs was 9.353 million units, down 6.3% year-on-year; The cumulative sales volume of MPV was 138.4%, down 20.2% year-on-year.
The cold data means that the once-beautiful China auto market is gone forever. From the collective "cold winter" of the automobile market in 2004 to the global financial crisis in 2008, from the nationwide "price reduction tide" in 20 15, to the first decline of the automobile market in 28 years in 20 18, and then to the expansion of the decline in 20 19 ... The era of China automobile market is over.
Everyone has different views and feelings about the reasons for the decline of the automobile market. At this time node, it is necessary for us to sum up the "gains and losses" of the 20 19 automobile market.
In the face of the cold winter in the automobile market, confidence is more important than gold. Based on this, in this issue of Talk about Big Coffee, Talk about Big Coffee also interviewed several big coffee in the automobile media in time, thus making predictions and judgments on the overall development trend of the automobile market in 2020, helping enterprises to better adjust their coping strategies and promote the healthy development of the automobile market in China. The following is a wonderful view-
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Editor-in-chief of Auto-First? week
The most impressive event of 20 19 was the policy of China automobile brands going overseas and opening to foreign automobile brands. For example, the Haval brand set up a factory in China, which is the pride of the automobile brand. Tesla set up a factory in Shanghai, which shows that the country is encouraging foreign high-quality resources to enter the China automobile market, China automobile market is developing healthily, and China automobile brands have competitive strength.
The most impressive model is Mercedes-Benz GLB, which has created a new market segment of 300,000-class luxury entry 7-seat SUV, and has made remarkable achievements in enterprise intelligence and product innovation.
President of Che Zhilian Technology (Beijing) Co., Ltd.? Li zhong
Ghosn's escape: from a savior of the alliance to a prisoner, Ghosn is also the first time in the automobile industry. Let's say that he fled Japan in the strangest way this time. The former special warfare team members met, hid the music box, left the country with a fake passport, and transferred by private jet. Successfully escaped under the heavy supervision of the Japanese police and staged a realistic version of "prison break" for the people who ate melons, which can be said to be a lesson from the past.
Audi e-tron: If I want to say that 20 19 impressed me the most, it is Audi e-tron. It is Audi's first mass-produced pure electric vehicle and a medium-sized luxury SUV. Compared with its competitors, it is a pioneer for luxury brands to seize the domestic new energy market. As the first pilot product of Audi brand to fully open the strategic layout of electrification, it can not only bring more competitive products to consumers, but also bring more competitive products to Audi.
Editor-in-Chief of China Enterprise Automobile Weekly &; Editor-in-chief of the new media "Car Bar"? Li Miao
20 19 I paid attention to many events, such as the transition from the fifth national day to the sixth national day, including the withdrawal of dealers from the network and the reduction of subsidies for new energy vehicles. But generally speaking, we are more concerned about the cooperation between Great Wall and BMW, including Geely and Daimler. Take this BMW as an example. 20 18, in fact, BMW Brilliance has increased its share to this 75%. By this year, BMW and Great Wall have actually done projects like Beam, and then Geely and Daimler set up a joint venture to build a high-end electric intelligent brand.
I think the future China automobile market will present a more intense market situation under the stimulus of gradually opening up the market. From this point of view, I think this will have a far-reaching impact on the future China automobile market.
In terms of vehicle types, there must be more than 100 listed last year. What I care about is that I still have to choose a few bright ones. For example, those selected at the annual car selection ceremony of the global automobile a few days ago are actually some models that everyone expects, such as the Asian Dragon, such as the X7 of BMW.
Founder of crowdfunding car information? Zhou Kaiping
What impressed me the most was the collision door of SAIC Volkswagen Passat. The outside world not only subverts SAIC- Volkswagen's view, but also questions the mechanism of introducing new cars by German cars and joint venture car companies. It went bad as soon as we arrived in China. Behind it are a series of problems such as lack of supervision and moral decay of car companies.
Founder of Red Dot, Red Dot Automobile and Red Dot New Energy? Zhang Hong
In the past 20 19, many wonderful and intriguing stories happened in the automobile circle: Great Wall Motor entered the Kremlin; The three rockets are equipped with Changan Auchan Wey；; Beiqi off-road takes off together; Tesla made in China, etc ... These commendable events have brought some "warmth" to the cold winter of 20 19 automobile market.
Editor-in-Chief of Nanfang Daily Auto Weekly? Guo xiaoge
Tesla factory started construction in June 20 19, which is an achievement of China's automobile industry's opening to the outside world. It has also promoted the development of new energy automobile industry and further promoted the global position of China's new energy supply chain.
Eternal tower? LX, this model is not an explosion, but it fully demonstrates the intellectual ability of its own brand, and also highlights that after more than 40 years of development, China brand has begun to have the ability to compete with world brands.
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Editor-in-chief of Auto-First? week
With the lowering of the entry threshold for foreign automobile brands, more and more foreign automobile brands will get better development in China market, and at the same time, China automobile brands will also face challenges. Although the strength of China's automobile brands has obviously improved in recent years, we should not take it lightly. In addition, the transformation of electrification, intelligence and autonomous driving is also a major trend change that car companies need to face.
President of Che Zhilian Technology (Beijing) Co., Ltd.? Li zhong
With a series of changes in consumption structure, how to enhance the value of China brand in 2020 may be the biggest challenge in the current automobile market.
In 20 18, the automobile market in China experienced a negative growth, which was the first turning point of the automobile market in China in 28 years. The change of automobile consumption structure and the evolution of automobile consumption groups are the core factors leading to this trend. The change of consumption structure directly affects the change of automobile consumption concept.
At the same time, powerful and efficient new power brands like Tesla have occupied the market. How to deal with independent brands? This is also what the OEM needs to consider. Although our local products do not need to overcome the difficulties of acclimatization, we should make use of our existing advantages to enhance the value of products and even brands, so as to develop better and compete with outsiders.
Editor-in-Chief of China Enterprise Automobile Weekly &; Editor-in-chief of the new media "Car Bar"? Li Miao
I think the biggest challenge in 2020 is actually people's attitude towards the market. I didn't expect the China market to really enter the cold winter. We are still the largest market in the world, far exceeding the United States. Then now we all say it's winter. I think the fundamental reason is that every car company has set a different degree of increase. In this process, it may lead to "price trampling", that is, constantly using price cuts to achieve their own goals. In fact, in this process, many enterprises with relatively weak system power have some problems.
Cars will definitely become more and more difficult to sell, because consumers know more about cars. But I think in this process, the real strong can really appear. From this perspective, I think the coexistence of challenges and opportunities is a main tone in 2020.
Founder of crowdfunding car information? Zhou Kaiping
In 2020, the auto market will face many challenges, and the expectation of overall negative growth still accounts for the majority. Problems such as weak macroeconomic growth and weak consumption are prominent, but the biggest problem is that the car changing group is aimed at luxury cars, while the first-time car buyers have not appeared on a large scale, so the market for low-end products with the largest base is still shrinking.
Founder of Red Dot, Red Dot Automobile and Red Dot New Energy? Zhang Hong
On 12 12, Xu Haidong, assistant secretary general of China Automobile Industry Association, predicted the China automobile market in 2020: the annual sales volume was 253 1 10,000 vehicles, down 2% year-on-year. The continuous downturn in the auto market also means that the good times of going with the market in the past are gone forever. It is in this complex automobile market environment that automobile enterprises need to meet the unknown arrival in 2020 with more rational thinking and good mentality.
Editor-in-Chief of Nanfang Daily Auto Weekly? Guo xiaoge
In my opinion, the biggest challenge comes from the macro economy, that is, consumer confidence. After two years of adjustment, the unfavorable factors such as the switch of the National Sixth National Congress have subsided, and the effect of the consumption promotion policy in 20 19 has been continuously presented. The market situation will be slightly better than that in 20 19, but the key is to make consumers have confidence in consumption.
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Editor-in-chief of Auto-First? week
Although the overall automobile market has declined in recent two years, the stronger the strong, the weaker the weak, and even face elimination. This shows that China automobile market is experiencing the integration of high-quality resources and the replacement of inferior resources, and good money drives out bad money. The overall development of the automobile market is in good condition, and it is only a matter of time before it resumes growth.
President of Che Zhilian Technology (Beijing) Co., Ltd.? Li zhong
Although the auto market of 20 19 is called "cold winter" by many people, we can also see the progress and development of China brand. With the continuous expansion and opening up of the automobile industry, the backbone China brand automobile enterprises are accelerating their export and internationalization development strategies. Great Wall Motor's Haval sold well in Austria, and MG SAIC set a benchmark image in the sea, and then BYD occupied more than 50% of the American electric bus market. They are not only "going out", but also "going up". These are the achievements that can only be obtained after the brand strength and product strength are continuously improved.
In addition, the great wall and BMW's beam project, Geely and Mercedes-benz's smart motor project, etc. , all represent the strength of China brand. Now, China brand has the strength to fight against world-class products, and it is more capable to carry out a series of in-depth cooperation with world-class brands. In 2020, I hope that they will continue to exert their strength and will definitely raise the brand of China to a new height.
Editor-in-Chief of China Enterprise Automobile Weekly &; Editor-in-chief of the new media "Car Bar"? Li Miao
Looking forward to the automobile market in 2020, I think I still hope that my own brand will be stronger. At present, independent brands have been more differentiated. The strong, such as Geely, SAIC passenger cars and Guangzhou Automobile passenger cars, including the Great Wall, are actually rising gradually. Of course, some car companies are gradually marginalized by the market.
To tell the truth, this is decided by the market, and it is often you. How much you really do is actually decided by consumers' votes, not what you say. Consumers are not fools. I also hope that independent brands can go further and further, and start a real "arm-wrestling" with joint venture brands and luxury brands to compete in this market.
Founder of crowdfunding car information? Zhou Kaiping
It is expected that the macro economy will recover in the first quarter of 2020. If it is expected, the automobile market may go through a three-year adjustment period and re-enter the growth cycle.
Founder of Red Dot, Red Dot Automobile and Red Dot New Energy? Zhang Hong
2020 is the year when the 13th Five-Year Plan ends and the 14th Five-Year Plan comes out. I hope that car companies can work hard on product rejuvenation, brand activation, channel optimization and management improvement, continue to cultivate their internal strength, and lay a solid foundation for achieving high growth and sustainable development in 2020 with a brand-new attitude.
Editor-in-Chief of Nanfang Daily Auto Weekly? Guo xiaoge
It is expected that independent brands, especially head brands, will be able to keep fit and gradually step out of the downward trend through the adjustment of their own state, the improvement of system capabilities and the innovation of technology, and their market share will bottom out and rebound.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.