When you carefully analyze those high-quality logo designs, you will find that they are not only beautiful and creative, but also can establish the most effective brand information communication with the audience. Therefore, the first task of logo design is to collect information and understand relevant information first.
At this early stage, it is the most efficient way to discuss the connotation and direction of the brand with customers. Designers and customers will have different perceptions of the same brand. Only by clarifying these different understandings can the next specific design be carried out.
2. In-depth understanding of customer brand history.
3. Save all your sketches.
Old sketches can be a new source of inspiration. In the process of logo design, you may have drawn a lot of sketches, and finally choose one or several of them to deepen. Don't throw away those early drafts that have no choice, they are very valuable resources. Because some early works may not be suitable for your client at that time, but they may be suitable for another client. You can look through these early sketches from time to time, and you may find new inspiration, which may eventually become the new symbol you have been looking for through some new adjustments or evolution.
These customers have no final sketches or signs (including those drawn with pencil or designed with computer) to sort out, so that they can be easily found when designing related signs next time.
Online search
You can search in some websites that collect logos. The easiest way is to search directly in the picture search bar on GOOGLE. But you need to know when to stop. It can be said that your search for 10 related signs that you agree or disagree with is better than your aimless search for 50 signs.
If you are still not inspired, you can try to find some keywords in the dictionary or search related topics on the photo search website. If you have the habit of sketching, you can look through your own sketches. There will be some ideas in the previous sketch that you may not have at that time, which may be your first step to solve the problem.
5. Turn the book over!
Still think it's not creative? As a logo designer, you may have a lot of books collected by logo. You have rummaged through it many times for inspiration, but you may never have tried to read the book backwards. Give it a try, maybe you will find something new!
6. Don't imitate someone's style.
When we first set foot in the field of design, we often have our own idols or some hobbies, which sometimes makes us want to imitate them intentionally or unintentionally in design. To tell the truth, "imitation" is essentially that you don't want to use your brain and want to solve a creative problem in this lazy way. Moreover, the background of each logo design project may be different, and a single imitation can easily make you no way back.
7. Don't let customers dominate the design.
"Logo should be vivid" and "Logo should be impressive" are customers' favorite requirements, but you can't let customers lead you by the nose. For any commissioned design, you should make your customers' expectations within an achievable range and let them know what your work wants to convey. Not only to make the logo vivid and unforgettable, but also the routine of logo design-there are many impressive things in this world, but not all of them are good things.
8. Don't be confused by these descriptions of "atmosphere"
"Atmosphere" may be one of the favorite high-frequency words used by China customers in logo design, but the problem is that no one knows what "atmosphere" is, including customers themselves. According to my own experience, some people will think that the ink style with Chinese style is the atmosphere; Some people think that modern simplicity and large blank spaces are the atmosphere; Others think that the complex but aristocratic badge texture style in the west is the atmosphere-you can see that in the minds of different customers, the understanding of "atmosphere" is quite different, even the opposite. As a designer, don't take it for granted that the style of "atmosphere" is what it is, and don't be confused by these descriptions. According to your own understanding of their brand, you should make the works that you think best reflect the core of their brand.
9. draw it
At the beginning of logo design, it is often a temptation to directly open the computer and start designing. But wait a minute, first pick up a pencil and a draft book and draw a sketch. But strangely, many people don't like it. To tell the truth, I was not used to sketching with a pen many years ago, but when I was used to sketching with a pen, this process benefited me a lot. Because sketching with a pencil is a more efficient way, it allows you to quickly show some initial ideas. Even if the image of grass is graffiti, it doesn't matter. As long as you can correctly convey your intention, you can understand it, and it is often easy to generate new inspiration in this quick sketch.
10. Create a vector diagram
When we want to express symbols by computer, we usually use vector software, such as AI or CDR. The benefits of vector format logo are self-evident, but occasionally we will see some people like to use PS as logo-in fact, we can think that this is unprofessional.
1 1. Choose the font carefully.
The font of Microsoft's new logo conveys a clear and practical style. Obviously, fonts are the center of a good logo. You have two main choices: design your own font or use the existing font.
If you want to design your own fonts, don't be too fashionable, because it will soon become irrelevant. It is very important to keep fonts clear and easy to read. If words are not commonly used, it is important to keep them concise. If the words are too common for others to recognize, you can be more creative.
12. Use existing fonts
No one stipulates that you must design your own fonts. Using existing fonts will not reduce the quality of a logo. Consider using an existing font. Of course, deleting, expanding or connecting the details of existing fonts is enough to make your design look very unique. Its charm lies in how you can let others see the hidden changes with the least change.
13. Avoid fancy fonts
When choosing the font of logo, avoid using too fancy font. They look like a painting rather than a font, which is one of the reasons why many fonts are free. Most of these fonts are too unfamiliar and lack strength, unless they are used in very special fields.
14. The font should match the brand.
Different shapes and sizes of fonts will give people different feelings and strengths. For example, bold gives people a sense of strength, and serif gives people a sense of classical elegance. Italics give people a feeling of running forward. This requires not only beautiful fonts, but also the choice of fonts must match the texture of the brand. As shown above, the brand of women's slimming adopts such a thick font, which gives people a very awkward feeling.
15. Consider written signs.
The above logo is directly composed of characters and patterns. You may also want to use a similar logo composed of characters for your customers in your design, but you must first have the basic knowledge of fonts. You can also refer to and carefully consider other people's similar style logo design.
How to design a Logo and design an easy-to-understand logo that conforms to the brand characteristics requires certain knowledge and skills. The following ZhongHui design introduces some specific steps:
1. Determine the type of logo.
Different corporate culture and brand image are suitable for different types of logo design. Common types are letter symbols, graphic symbols and combination symbols. Before determining the logo design style, we need to consider the brand characteristics, target audience and the information that the design needs to convey.
2. Refine the main elements
Once the LOGO type is determined, we should consider transforming abstract ideas such as brand positioning and product/service features into visual elements. These elements can be letters, numbers, small icons, lines or other forms, but they must be able to clearly express the brand or its related information.
3. Design sketch
Before the formal design, you can start to design sketches and quickly put forward a number of different design schemes. These design sketches can be drawn by hand or by drawing software on the computer. Then evaluate each sketch, optimize and keep one or two best schemes.
4. Prototype drawing design
After selecting the best scheme, design the prototype diagram. This is a detailed and comprehensive manuscript. At this stage, details such as modeling and color should be considered, and elements such as text can also be added. Designers can use various drawing software and make several modifications until they reach the ideal state.
5. Testing and review
Finally, there is the testing and review stage. At the end of the design, we should verify the visual performance effect of LOGO in different media, and consider the special needs of LOGO from the perspective of use. After that, internal evaluation was conducted and external opinions were incorporated to ensure that the feedback received was positive.
In short, a successful Logo needs a deep understanding of the brand, combined with brand positioning and target audience, and more importantly, it is simple, clear and well-known, and can carry out multi-point marketing strategies in a small scope. In the process of design and creation, remember that a good Logo is likely to become the chief representative of the enterprise, which can leave a deep impression on the audience and enhance the commercial value of the enterprise through differentiation.
Zhonghui Design Original Logo Design Works
The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.
LOGO design how to design LOGO? It takes some knowledge and skills to design a LOGO that is easy to understand and conforms to the brand characteristics. The following Zhonghui Design provides some effective LOGO design methods:
1. Research brand
Before designing, deeply understand the target brand, including its target audience, cultural concept, competitors, positioning and so on. Only by fully understanding the target brand can we find design inspiration for the brand.
Looking for design inspiration
If different ideas and elements collide, you can refer to other representative Logos, explore future trends, analyze long history, different cultures and arts and other related fields, and get new design inspiration.
Start with fonts.
Logo usually uses fonts, so it is very important to choose fonts associated with brand style. For every font that appears in Logo, we need to carefully consider its visual effect and emotional appeal.
Pay attention to color combination
Choosing the right color is also very important, which largely depends on the brand image and the trend and norms of industry marketing. Common and traditional TINT are red, yellow, blue, green, black and white, and experts also advocate the use of creative soft color matching.
Concise and clear
A good LOGO should be concise, clear, highly recognizable, easy to remember, and can maintain a good recognition effect in different sizes. Even the details should not be too complicated. A simple LOGO will attract customers' attention more easily and is suitable for all kinds of cultural communication platforms.
6. Single or combined design?
Most logo designs use a simple symbol to represent the brand, however, some logo designs form a more complex logo by combining a series of brand-related elements. Of course, this will depend on the brand characteristics and customer-specified requirements.
7. Multiple versions
When designing, it is recommended to prepare several different versions to choose from. The best Logo design is often not designed at the beginning, and it may take many refinements and modifications to be perfect. Multiple versions can give customers more choices without wasting too much time.
In short, a successful LOGO needs a deep understanding of the brand, combined with brand positioning and target audience, and more importantly, it is concise, clear and well-known, and can be used in multi-point marketing strategies in a large or small proportion. In the process of design and creation, remember that excellent Logo can be used in various media and become the representative of the enterprise, which can leave a deep impression on the audience and enhance the commercial value of the enterprise in a differentiated way.
Zhonghui Design Original Logo Design Works
The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.