The convenience store next door, which was once considered to compete with brands such as 7-Eleven and Quanjia, has now completely closed down, involving more than 100 stores.
In the early morning of August 2, it was learned that Neighborhood House (Beijing) Trading Co., Ltd. sent a circular letter to the supplier, saying that the company stopped all business in the headquarters on August 1 and stopped the store business one after another. The reason for the bankruptcy is that the company has financial problems. At present, there is no disposable fund in the company account.
Suddenly shut down completely
According to the circular, the bank account of the company was frozen because the only investor behind the above-mentioned company was investigated by the Shanghai police. Because the company is in the development stage and has not really achieved profitability, it still needs investors to inject capital into the operation, and the sales revenue of the store itself still cannot make ends meet. At present, the company account has been sued by some suppliers to the court for property preservation, the account funds have been frozen, and the company account has no disposable funds. Because it is impossible to get in touch with the company legal person and shareholders, the convenient creditor's rights of suppliers and their neighbors can only be preserved through legal channels.
According to public information, Neighborhood Convenience Store is affiliated to Neighborhood Home (Beijing) Trading Co., Ltd., which was established on 20 15. 2065438+In July 2005, Wang Zi, an executive of 7-Eleven Beijing, left the company with nearly 30 management members and founded the convenience store brand next door.
According to industrial and commercial data, Neighbour Convenience Store was opened by Neighbour (Beijing) Trading Co., Ltd. and registered in Xicheng District of Beijing on April 20 1 May with a registered capital of RMB1100 million. Its chairman and general manager are both Wang Zi who resigned from 7- 1 1.
Neighbors have expanded more than 60 stores at a high speed in a year, and the decoration and merchandise display are all Japanese-style. Neighborhood convenience even threatened to open 200 stores in Beijing within one year.
Neighborhood Convenience currently has 168 stores in the Beijing market, and now more than 100 stores have basically closed down. Many netizens exposed the graphic information of their neighbors' convenience shopping on the Internet, but were told to close down.
Unfortunate neighbor
The development road after the convenience of the neighborhood can be described as twists and turns. 20 16, 10 In June, Wang Zi led some employees to leave their homes next door and join the newly emerging convenience store brand convenience bee. The investor behind the convenience bee is Zhuang, the founder of Qunar. According to public information, on 20 1 1619 October, the shareholders of Neighbourhood Home Trading (Beijing) Co., Ltd. were changed from Wang Zi, Tian Xian and Yang Wei to Jia Weiping and Wang Zhaohua. On May 9, 20 17, the shareholders of Neighbourhood Family were changed from Jia Weiping and Wang Zhaohua to Han Lei, Jia Weiping and Jinyun (Shenzhen) Equity Investment Co., Ltd.
However, the convenience next door has fallen into a series of problems.
The convenience store industry is now in full swing, and many brands are favored by capital, but the pressure on subsequent performance is also very great. China Convenience Store Report 20 18 issued by China Chain Store & Franchise Association shows that the operating costs of convenience stores are rising rapidly, mainly in terms of rent and labor, in which the rent cost is rising by 18%, the water and electricity cost is rising by 6.9%, and the labor cost is rising by 12%.
"For example, convenience stores should be profitable, and the daily turnover should be at least 5,000 ~ 6,000 yuan. However, many convenience stores are difficult to reach, resulting in many convenience stores losing money. Previously, convenience stores ushered in a wave of customs clearance. " Shen Jun, a senior retailer, analyzed.
In addition to the performance pressure, the financial crisis behind the rapid expansion is also a challenge to the convenience of neighbors.
According to public information, Xiang Jian 'an, the supervisor next door, is also the major shareholder of Beijing Wanzhuo Wisdom Trading Co., Ltd., accounting for 40% of the shares. Qualcomm Rong Sheng Fortune Investment Group Co., Ltd. holds another 60% of the shares, and Qualcomm Rong Sheng is one of the companies invested by Zhou Boyun, the founder of Linshan Finance. Investor Linshan Finance, the offline financial platform involves more than 600 branches across the country, including Asset End Linshan (Shanghai) Business Consulting Co., Ltd. and Linshan (Shanghai) Investment Management Co., Ltd.; And a number of P2P platforms, such as Mei Wei Loan, Yibao Loan, Xinlong Venture Capital, Shanlinbao and crowdfunding platform "Youzan.com". However, from April 2065438 to April 2008, Zhou Boyun, the legal representative of Linshan (Shanghai) Financial Information Service Co., Ltd., surrendered himself to the public security organ on suspicion of violating the law, and the Pudong Branch of Shanghai Public Security Bureau has filed a case for investigation according to law.
In the industry's view, the problem of neighbors' heart knot is mainly the P2P problem behind it, which leads to the current freezing of funds. The investors behind this convenience store enterprise rely on the P2P model. At first, it had a lot of money and expanded rapidly. Unfortunately, the funds were frozen later, and the huge payment was in arrears. There is nothing the management can do, and it is difficult to find a receiver. In the end, I can only choose to close down.
Now the convenience store industry is at the forefront, seeing the convenience of happiness, today's convenience and daily convenience are getting financing one after another. Today, the value of convenience has exceeded 3 billion yuan. And new retail formats such as unmanned convenience stores combined with intelligent operation are gradually emerging. "Behind the rapid expansion and all kinds of financing, we must pay attention to risks. In operation, convenience stores are trivial and low-profit industries, and it is not easy to operate well. From the perspective of investment, too fast expansion and capital boost may not be a good thing, but too fast investment will lead to failure. " Shen Jun pointed out.
Ye Tao, the general manager of a good neighbor, once described this to the media: "Convenience stores themselves are different from hypermarkets, and can't be greatly improved by selling goods. Convenience store is the most difficult industry in retail. The convenience store is at the door. The terrible thing is that when you open the door, you don't know whether it is green grass or cliff in front. "
Source: Baijiahao