What courses do you major in marketing in university?
Main courses: copying economic mathematics, economics, management, statistics, marketing, public
What courses do you major in marketing in university?
Main courses: copying economic mathematics, economics, management, statistics, marketing, public relations, advertising, marketing planning, business negotiation, promotion, consumer psychology, market research and prediction, basic accounting, financial accounting, financial management, economic law, international finance and trade, computer culture foundation, C language programming, database principle, network technology and management.
Marketing major is a subject that takes the management and sales system of enterprise products as the research object, and comprehensively uses the theories and methods of economics, management, financial management, marketing, law, sociology, engineering and other disciplines to analyze, plan, design and manage the enterprise marketing system.
This major cultivates the basic theories and skills of modern management, marketing and information technology. With marketing expertise, high foreign language level and skilled computer skills, good comprehensive quality and professional ethics, I can engage in marketing planning, business and management in industrial and commercial enterprises.
What major does brand planning belong to in university?
Marketing major, also known as marketing, marketing or marketing. Referred to as "marketing", returning to Taiwan Province Province is often called "answering and selling"; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation.
Brand planning needs to study the marketing activities or behaviors of enterprises, including market research, market analysis, production decision, market positioning and so on. Then develop new products according to demand, including research and development of new products and production of new products; Then attract customers, including marketing planning, brand promotion, market promotion, product display, contract negotiation and so on. Psychology will be involved in the marketing process.
(2) Extended reading of university marketing planning course:
Brand planning needs to guide the choice of target groups through the negation, difference and distance of competitors in the brand, which is a kind of competition in the internal market (psychological market) corresponding to the external market.
Brand planning pays more attention to ideological and psychological description, that is, planning, guiding and stimulating consumers' psychological market. Brand planning itself is not a process out of nothing, but a process of clarifying people's vague understanding of brands through scientific means.
What are the core parts for universities to learn in marketing?
Marketing, also known as marketing, marketing or marketing, as an important module of management and education managers, has been included in classic business management courses such as MBA and EMBA.
Marketing is an activity, process and system that brings value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.
Main course:
Microeconomics, macroeconomics, marketing, management principles, consumer behavior, market research and prediction, marketing channels and logistics management, advertising, business negotiation, marketing organization and promotion management, marketing planning, international marketing, brand and image strategy.
Knowledge and ability that graduates should possess:
Master the basic theories and knowledge of management, economics and modern marketing;
Master the qualitative and quantitative analysis methods of marketing;
③ Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;
(4) Familiar with national marketing guidelines, policies and regulations, and understand international marketing practices and rules;
⑤ Understand the theoretical frontier and development trend of this discipline;
⑥ Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.
Main practical teaching links: including course practice and graduation practice, generally arranged in 10- 12 weeks.
Study time: four years
Degree awarded: Bachelor of Management
Employment direction
After graduation, students majoring in marketing can engage in enterprise marketing management, customer asset management, network marketing management, marketing planning, marketing diagnosis, market research and consulting in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate.
Employment position
Marketing business manager, marketing plan planner, enterprise market research analyst, enterprise sales representative, customer service manager, etc. Can be engaged in market research, marketing management, advertising planning and its promotion and implementation and related management in manufacturing, service industry, information technology industry, financial and trade institutions, non-profit organizations and * * * departments, and can also continue to pursue postgraduate studies.
Does the marketing and planning major in the university require high English?
Marketing and strategy have certain requirements for foreign languages.
The major of marketing and planning is to cultivate high-tech applied professionals who master the theory of marketing management and planning, have strong practical ability in marketing business and planning, and engage in marketing business and planning in industrial and commercial enterprises, consulting companies and other related industries.
The major courses of marketing and planning include computer application, accounting principles, business negotiation and practice, business statistics, consumer psychology, business negotiation, marketing, public relations, market research and forecast, sales management and objects, business planning courses, business operation and management, business English, etc. In other words, business English is one of the core courses for universities and planning majors.
Marketing and planning have higher requirements for English. Under the situation of global economic integration, in order to explore the international market, people engaged in international marketing must have a certain level of foreign language communication.
How do college students improve their marketing planning ability?
It's best to go to an advertising company or a planning company for an internship first. No matter how much the salary is, in order to learn something, it's best for someone to take it. I usually read more related books and articles, not theoretical ones, but cases and articles of corporate executives. Practice and summarize, and grow rapidly.
In the marketing class, the teacher asked everyone to sell a thing and make a plan. What do college students sell more realistically? It can be in kind.
Find some good books on marketing planning and sell them to your classmates.
What are the marketing courses?
Marketing courses are as follows:
Management, microeconomics, macroeconomics, marketing, management principles, consumer behavior, advertising, business negotiation, marketing organization and promotion management, marketing planning, international marketing, brand and image strategy, marketing ethics and marketing strategy.
1, "Management" is a comprehensive interdisciplinary subject, and it is a science that systematically studies the basic laws and general methods of management activities. Management is produced to meet the needs of modern socialized mass production. Its purpose is to study how to improve the productivity level under the existing conditions through the reasonable organization and allocation of human, financial and material resources.
2. Microeconomics ("Microeconomics" is the free translation of the Greek word "μ ι κ ρ ο", which means "small"), also known as microeconomics, is a branch of modern economics, and mainly takes a single economic unit (single producer, single consumer and single market economic activity) as the research object. Microeconomics is an economic theory that studies the economic behavior of a single economic unit in society and how to determine the individual value of the corresponding economic variables. Also known as market economics or price theory.
3. Macroeconomics, English is an economic field that uses the general statistical concepts of national income, investment and consumption to analyze the laws of economic operation. Macroeconomics is relative to microeconomics.
4. Marketing is the process that goods or services are handed over from producers to consumers. It is a series of activities carried out by enterprises or other organizations to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities.
5. Advertising is an independent subject. It is a science that studies the history, theory, strategy, production and management of advertising activities. At first, the knowledge about advertising was only seen sporadically in some chapters of journalism and economics, which was very unsystematic. Until now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, enterprise management, business psychology and so on.
(7) Extended reading of university marketing planning course:
General situation of employment
Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research. Marketers are indispensable talents for large enterprises, and most small enterprises easily confuse the concepts of sales and marketing.
The main courses are business administration, basic accounting, financial management, management foundation, marketing, market research and forecast, marketing planning, business negotiation, human resource management, economics foundation, commodity science, statistics, e-commerce, logistics management, international business, customer relationship management and so on.