Let's look at a case, which has a lot of inspiration. Ups is a world-renowned courier company, providing distribution, transportation, warehousing and other logistics services. At present, we have established business relations with an orchard company. The main business of the orchard is to accept customers' telephone orders for fresh fruits. The service provided by UPS is to deliver perishable fruits from orchard to customers in the first time. If the logistics service stays at the current level, measures will be taken from the following aspects to create additional value for customers and gain their own competitive advantage: arrange appropriate delivery time, such as the time of delivery to the orchard in advance, and adopt the delivery service in advance to avoid the temperature rising and accelerate fruit corruption because of the late time. ? Choose a suitable mode of transportation, you can use trucks with refrigeration facilities to help transport fruits and keep them fresh. Although the cost has gone up a lot, for customers, you have indeed made greater contributions and improved services; On its own, it greatly enhances your competitive strength. But beyond that, there is very little we can do. Let's review the reform after the establishment of enterprise alliance between UPS and orchard, or cross-industry cooperation. 1. Using the information database and user network shared by * * *, the whole delivery process is arranged by UPS: fruits can be packaged and processed in its warehouse, which can reduce the delay of packaging process and reduce the time from picking to delivery from 5 days to 2 days. Respond to users' needs quickly. ? Design new containers that are easy to package and transport, so as to process fresh fruits faster and cheaper and reduce corruption. ? Make good use of our company's advanced and stable logistics and data processing capabilities, assist orchard company to handle telephone ordering and billing, and reduce the cost and billing error rate. Obviously, these achievements are remarkable, the scope and level of logistics services have been improved, and the most important partners have gained additional benefits, which can never be achieved without alliance and cooperation between enterprises. The root of this magical change is that the relationship between the two parties has changed, and the foothold of UPS has also changed. It believes that the role of the company has now changed from a transporter to a professional consultant. It should not only discuss the existing problems and countermeasures with customers, but also use more information to help customers make better decisions and respond to market demand quickly.
This successful typical case reflects the latest development trend of logistics service industry: logistics service providers can not only rely on providing some fixed services, but use information to combine their consulting ability with the reality of corporate customers, create new value, and transform their industry advantages into new productivity resources and integrate them into corporate customers. Thus, the socialization of logistics integrates a deeper meaning: logistics agents not only undertake logistics business, but more importantly, provide customers with a brand-new resource. This kind of resource is specific to customers, and customers can't get it from their own interior, so they can only learn with the help of professional social productivity resource providers.