In fact, it is to make money by watching advertisements, that is, to use this gimmick to let people go in and watch advertisements. The purpose is to make people believe those products or services through the publicity effect of advertisements, and then make further purchases.
The course of advertising
According to textual research, the word advertising is a foreign word. It originated from Latin advertere, which means to notice, induce and spread. In the Middle English era (about 1300- 1475), it evolved into Advertise, and its meaning evolved into "making someone notice something" or "informing others of something to attract others' attention". It was not until the end of 17 that large-scale commercial activities began in Britain. At this time, the word advertising began to be widely popular and used. At this time, "advertising" refers not only to an advertisement, but to a series of advertising activities. The word advertisement, the concept of static things, is endowed with modern meaning and transformed into "advertisement". The word advertisement in Chinese characters originated in Japan.
Before 1890, western society generally believed that advertisements were news about products or services.
1894 Albert Lasker (the father of modern American advertising) thinks that advertising is a printed form of promotion (driven by a why). This definition means persuasion in sales promotion. [2]
1948, the American Marketing Association Definition Committee formed an influential definition of advertising: an advertisement is an impersonal statement and promotion made by an identifiable advertiser for his ideas, goods or services in any way.
The significance of the American Advertising Association to advertising lies in that advertising is paid mass communication, and its ultimate goal is to convey information, change people's attitudes towards advertised goods, induce their behavior, and benefit advertisers.
Merriam-Webster's Dictionary defines advertising as various forms of information activities aimed at directly or indirectly strengthening commodity sales, spreading certain ideas or information, and convening various parties and assemblies (Webster's Dictionary 1977 edition).
In modern times, advertising is regarded as a purposeful form of information spread through the media rather than orally. It aims at arousing people's demand for commodities, generating understanding and affection for enterprises that produce or sell these commodities, telling them to provide some non-profit services, and expounding some meanings and opinions (Webster's Dictionary 1988 edition).