(1) The host enterprise should establish effective corporate image publicity, corporate style display and product promotion, and create a new image of "XX Digital Products Co., Ltd.". For a large enterprise that mainly sells digital products, the brand image of the enterprise is very important. Especially in today's highly developed Internet skills, most customers learn about enterprise products, enterprise image and enterprise strength through the Internet. Therefore, the image of corporate websites often determines the confidence of customers in corporate products. Establishing a domestic standard website can greatly enhance the overall image of the enterprise.
(2) Make full use of the disadvantages of fast and cross-regional network to transmit information and report company news in time. Through the advanced design of the website, the product information not only has the advantage of large amount of information in newspapers, but also combines the comprehensive comfort disadvantage of TV sound, light and electricity, which can firmly attract the target audience. Therefore, the effectiveness of product information circulation will be greatly improved, and the sales force of products will be improved at the same time.
(3) Through the online supply and demand system, the online supply and demand information can be inquired, ordered, traded and contacted, and the information circulation channels can be optimized. At present, the traditional after-sales service is far from meeting the needs of customers. Providing convenient, effective and instant 24-hour online service for consumers is a new direction to express the added value of names. Customers all over the world can download the materials they need at any time through the website, get the answers to their questions online and submit their questions online.
Second, the service object of enterprise e-commerce website
The customers of (1) website are mainly customers and suppliers. According to the analysis of customers' regional market, the trend is that the east is strong and the west is weak, and the demand changes will be manifested as follows: (1) the demand for products in East China, North China and South China with booming economy is mainly personal and family users; There is less demand in the underdeveloped western regions. From the analysis of customer structure, because digital products are fashionable products, users are mainly young and middle-aged students, and the demand of this group is strong.
(2) External personnel of the enterprise are also important customers of the website. People in all departments of the enterprise can learn about the sales of products and other departments through the website, so as to better carry out harmony.
Thirdly, it is necessary for enterprises to establish e-commerce websites
Nowadays, the development of network has appeared the trend of commercialization, popularization and globalization. The characteristics and freedom of e-commerce transactions can create endless business opportunities for enterprises, reduce costs and better establish relationships with customers, distributors and partners. Therefore, many companies actively expand e-commerce, serve customers and integrate the value chain. Nowadays, the network has become a strategic skill for enterprises to compete. The diversified expansion of enterprise management and the further expansion of enterprise scope put forward higher requirements for corporate governance, business development and corporate brand image. As a large enterprise specializing in the consumption and sales of digital products, XX Digital Products Co., Ltd. needs to establish a good website as a carrier of external publicity and service to meet the company's development and needs, so that the website has distinctive industry characteristics, and more customers can form alliances with XX Digital Products Co., Ltd. through the network.
Four, the important content of enterprise e-commerce website
The focus of design has shifted to customer-centered, and practical and concise columns and functions have been designed in a targeted manner at the level of customer needs, which greatly facilitates customers to understand the services of enterprises, support consulting service skills, answer questions and put forward views on featured products, and a series of needs have been met one by one on the website of XX Digital Products Co., Ltd.; Do product display, service skill support, ask questions, respond to opinions, join in as a whole, and fully sponsor customers to experience the all-round service of XXX Digital Products Co., Ltd.
Five, Guangdong SEO website establishment progress and implementation process
According to the content and scope of the obligation in the process of establishing this website, a name obligation team of about 9 people will be set up to be responsible for the development of the name target. Including name manager, senior sequencer, HTML manufacturer, etc. At the same time, it has a set of practical applications, perfect implementation methods and rich experience in talent management. Ensure that the website can be successfully implemented, effectively cooperate with the unique participation of professionals, and manage and allocate resources in an organized and planned way.
Sixth, Guangdong SEO website optimization-innovative software development-professional programming ★ overall website architecture
1. The navigation system of the website adopts the global navigation system, so visitors can clearly understand the external structure of the website and it is not convenient to jump between different departments.
2. The establishment of the functional module website is based on the simplification of the interface and the dexterity and flexibility of the functional module, which provides a dynamic space and room for self-renewal and protection for the website designers, manufacturers and protectors of XX Digital Products Co., Ltd., so as to operate their own website perfectly and achieve the basic goals of one-time investment, temporary injury and capital reduction.
3. Homepage of the website The homepage of Guangdong SEO website is the first content page of the website, and all the latest and most recommended contents of the website will be displayed here. In order to achieve the harmony and opposition of the corporate image of all companies; ASP dynamic page is adopted in production, and the system can call the latest content to display on the home page. In terms of content, the homepage contains hot news of the company, recommended products and other information. And the administrator can dynamically update the homepage content with the backing, so that all websites are full of vitality and vitality at all times. In the design, we should pay attention to the harmonious relationship between primary and secondary areas, and the ultimate goal is to create a user-friendly and visually warm human-computer interaction interface. Give readers a refreshing feeling and attract readers to visit the website of XX Digital Products Co., Ltd..
4. Guangdong SEO website optimization-innovative software development-professional programming★ Important column
(1) For XXX Digital Products Co., Ltd., this column uses dynamic pages, whose important role is to publicize the enterprise, and let more customers know and trust by understanding the basic situation, cultural concept, services and products of XXX Digital Products Co., Ltd. In page design, we skillfully use all kinds of animation consequences to try to convey the corporate image of XX Digital Products Co., Ltd. best.
(2) Enterprise Reputation This column uses a dynamic page, and the important content is to introduce information such as the reputation certificate obtained by the enterprise and the skill certification passed. , and can be represented by pictures and words. (3) Enterprise Dynamics This column is dynamic, and its important content is to announce the external news and trends of XX Digital Products Co., Ltd. in time.
(4) Product Introduction This column is dynamic, and its important content is to introduce the varieties and prices of the company's latest products. This column is an important part of all websites. The website uses a product display system to manage products. In this case, the publication of product information is very inconvenient and fast, and it can provide visitors with a very powerful function of finding products quickly.
(5) Information response Information response adopts dynamic pages and is realized through a response form. Customers can fill in the form information online, and the content is sent to the administrator's mailbox by email. Customers can select different types of response information and send the response information to different administrators.
(6) Message Board This column provides a public information announcement platform, which is practical as an external personal office assistant and information exchange between enterprises; Storing message information on the Internet is not convenient for reference.
Seven. Early Protection and Governance of Websites
In the daily operation of the website, protection and governance are very important. In addition to the necessary supervision and protection of the living system to ensure its normal operation, the more important obligation in the governance and protection stage is to test the performance of the actual system from the actual operating system; In the process of operation, the invention system needs to be perfect and advanced; Measure and compare the success of the system according to business objectives and requirements. Incorporate all this information into a plan to strengthen and promote the website system in the future. With our sincere service, superb technology and scientific name management methods, we will definitely build the website of XX Digital Products Co., Ltd. to satisfy our customers!