The purpose of developing enterprise APP is to provide customers with enterprise product information by displaying enterprise APP, at the same time, to provide customers with professional mobile business application consulting, R&D and operation solutions, to build their own mobile applications quickly and at low cost, to provide customers with one-stop services in APP development, operation, promotion and marketing, to improve user conversion rate and to help enterprises achieve precise marketing. This is the value that mobile APP development brings to SMEs! So what tangible benefits does APP software development bring to enterprises?
1, the APP will quickly and accurately convey the latest information of the enterprise to the target customers, and the company's recent new product release or preferential promotion activities can be conveyed to customers through the mobile APP at the first time. This way of communication is accurate and effective.
2. The information conveyed by the mobile APP to customers will not be blocked due to time or space, and information can be sent or received anytime and anywhere.
3. Increase customer viscosity, retain old customers, make them the most loyal word-of-mouth communicators of enterprises, and improve the word-of-mouth communication of consumers.
4. Enterprises can quickly and effectively collect customer feedback information through APP, and can also realize instant message interaction, and collect customer feedback in the first time, which is more conducive to the development of new users.
5. Consumers use the mobile Internet to contact the business owners' enterprises, and have a deeper understanding of the products and services of business owners through the application of enterprise APP, which plays an irreplaceable role in the establishment of corporate brand image and the establishment of consumer trust.
6. Compared with traditional advertising methods, mobile APP advertisements don't need to be paid according to click volume and broadcast volume, and its illustrated and vivid advertising forms are superior to traditional advertisements in cost and effect.
At present, there are two different ways to obtain information in mobile phones, WEB and APP. In the face of the traditional WEB way, APP has grown rapidly with its own flexibility and innovative advantages. APP application customizes differentiated mobile marketing strategies and development ideas according to the personality of the industry where the enterprise is located, which is convenient for enterprise marketing management. Mobile app is an important entrance for users to enter the mobile Internet, providing Guangzhou enterprises with an accurate channel to display product information and brand image, which is of great significance to enterprise marketing and the beginning of the mobile marketing chain.