1. Is it necessary for the installation enterprise to find a third-party company to do activities? What is the impact of asking a third party to do it?
1. First of all, it is very clear that the third party has a great influence on the enterprise side of the home improvement company. A professional marketing landing activity can not only improve the output value of home improvement companies in a short time, but also have a certain impact on the construction and promotion of their own brands.
2. Secondly, the influence of the third party on the corporate team of home improvement companies is also enormous. Generally, home improvement companies can only rely on the marketing department to call, push or recommend customers, which are very traditional marketing methods; Team members have poor performance, and their performance is average or they only spend money on advertising for a long time. In the long run, designers and salespeople rely on customers who take the initiative to consult at home for a long time to form a feeding team. It is conceivable that such a company cannot compete with other home improvement companies with a little marketing awareness. Therefore, the arrival of the third party will greatly change the marketing channel breakthrough and team training of home improvement company, greatly break through and improve the local market gap of this decoration company, and pose a certain degree of threat to competitors.
Of course, in the current home improvement industry market, it is very common and necessary for home improvement companies to invite third parties to do activities. It is not surprising that there will be three or four third-party landing companies in a slightly developed county. Especially in the peak season of the new year, any large-scale home improvement company is not allowed to share the market with others, which shows that the market competition is extremely bad.
Second, how to choose the third-party activity team of the installation enterprise?
1, don't be confused by the data. Different companies have different sizes, different resources and different opportunities, which will affect the performance of executive mentors. However, the same superficial performance data can't be an executive standard to judge an executive tutor. Personnel structure, market situation and the company's own operation all affect the performance of the tutor. Take two marketing teams in Yi Zhe as an example. Mr. Haishan's activities are in first-tier cities all the year round, and one activity can bring nearly 30 million bills to enterprises, while Mr. Zhigang's activities are in small cities in the fourth and fifth lines all the year round, and the highest bill brought to enterprises by one activity may be around 8 million. But the fact is that their orders are not much different, just the difference in customer unit price, which has caused some misunderstandings on the data panel.
2. Need to have a deep understanding of the internal structure of third-party organizations. The business scope and main business of different third-party organizations are actually different. Many third-party organizations may do a good job in training, but they don't have their own executive teams, and the executive teams are all outsourced. Working in such a company, the ability of the executive teacher is relatively random.
3. Judging from the rate of return of executive teachers, the rate of return of an executive tutor and team is the greatest recognition for an executive team. If the owner of the loading enterprise will sign the return, it shows that this senior management team has played a very efficient and key role in the company's operation.
The above points are the analysis of some minor problems of the third-party activity team by the installation enterprise, hoping to bring you some help.