Attribute: advertising for people
Media resources: Information flow advertising media resources are diversified, and the most typical feature is that information flow is its own media resources.
For example:
Tencent social advertisements: including Tencent's social products WeChat, QQ, QQ Space, Tencent News, Daily Express and other app；;
Baidu information flow: including apps such as mobile phone Baidu, post bar and Baidu browser;
Sina Fuyi: including Sina News, Sina Sports app Sina Finance;
Today's headlines: including today's headlines and connotation paragraphs app；;
According to the information flow statistics of Houchang College, these are all mainstream media platforms, because they are all their own media resources with relatively high quality. Focusing on originality, paying attention to user experience, so-called personalized recommendation from thousands of people, integrating resources, high quality and high efficiency, which is one of the reasons why the information flow is so hot in recent years.
2.SEM advertisement
Attribute: the person looking for the advertisement
Media resources: SEM has experienced more than ten years of development, mainly relying on mainstream search engines, with a clear audience and a clear and transparent advertising platform.
Traffic coverage: there are many orders of magnitude in itself, but compared with information flow advertising, it is slightly lacking.
Terminal: PC+ mobile, SEM advertisement is not absolute mobile or PC- based terminal, both ports are very important directions. However, with the dividend of mobile internet in recent years, SEM traffic has also been transferred to the mobile terminal in large quantities.