1. Search engine promotion method
Search engine promotion refers to the method of website promotion by using network search tools such as search engines and classified directories. Because the basic forms of search engines can be divided into web spider search engines (referred to as search engines) and search engines based on artificial classified directories (referred to as classified directories), the promotion forms of search engines also include methods based on search engines and methods based on classified directories. The former includes search engine optimization, keyword advertising, fixed ranking, content-based advertising and other forms, while the latter mainly logs in the appropriate categories of websites in the classified catalogue. With the further development and changes of search engine forms, other forms of search engines have emerged, but most of them are based on these two forms.
The ways to promote search engines can be divided into many different forms, such as logging in free classified catalogue, logging in paid classified catalogue, search engine optimization, keyword advertisement, keyword bidding ranking, webpage content positioning advertisement and so on.
Judging from the current development trend, the position of search engine in network marketing is still important, and it is recognized by more and more enterprises, and the marketing methods of search engine are constantly evolving. We should choose the appropriate marketing methods of search engine according to the changes of environment.
2. E-mail promotion methods
E-mail is the main means of website promotion, and the commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc. E-mail marketing based on user permission is different from spam. Compared with traditional promotion methods or unauthorized mail marketing, permission marketing has obvious advantages, such as reducing the nuisance caused by advertisements to users, increasing the accuracy of potential customer orientation, strengthening the relationship with customers and improving brand loyalty.
3. Resource cooperation and extension methods
Through website link exchange, advertisement exchange, content cooperation and user resource cooperation, the purpose of mutual promotion between websites with similar goals can be achieved. The most commonly used way of resource cooperation is website link strategy, which uses the website traffic between partners to promote each other.
Each enterprise website can have its own resources, which can be expressed as a certain number of visits, registered user information, valuable content and functions, online advertising space and so on. Use the resources of the website to cooperate with partners, realize resource sharing and expand income. Among these forms of resource cooperation, link exchange is the simplest one, and the survey shows that it is also one of the effective ways to promote new websites. Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, putting the LOGO or website name of the other website on their own website and setting hyperlinks to the other website, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion. The function of link exchange is mainly manifested in several aspects: obtaining visits, increasing users' impression when browsing, increasing their advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. Link exchange has a deeper meaning than whether it can achieve direct effect. Generally speaking, every website tends to link to other high-value websites, so getting links from other websites means getting recognition from partners in a certain field and similar websites.