It is understood that many manufacturers now often only pay attention to the assessment of dealers' performance, while ignoring the supervision and supervision of product quality, which makes many dealers take advantage of the loopholes to produce brand products locally and earn more profits.
Consumer: I actually bought "fake goods" in big shopping malls.
Dong Lei, who lives in Gongye South Road, Jinan, moved into a new house on 20 1 1. After the delivery of 20 10 new house, he specially made a brand wardrobe and shoe cabinet in a large furniture store in Jinan. Because Dong Lei's lover is pregnant, she pays special attention to the environmental performance of furniture.
But when the workers came to install it, Dong Lei found the problem. On the wardrobe sent by the workers, there is no packaging due for long-distance transportation, only simple packaging cardboard. During the installation process, he found that the workmanship of the furniture was very rough, and the phenomenon of "stretching porcelain" appeared in the edge sealing. Except for the edge of furniture, there is no brand logo on the hardware connecting the plates. What surprised him even more was that when the workers installed the shoe cabinet, a board was obviously out of size. Although the worker changed another board the next day, the size was still not suitable.
As his family moved in, Dong Lei found more problems. The wardrobe not only smells heavy, but also has problems such as broken edges and tilted wardrobe. At this moment, he realized that he might have bought fake and inferior products.
In the process of consulting the manufacturer, the staff told him that consumers can verify the authenticity on official website through the number on the wardrobe. He asked the store for the serial number of furniture, but there was no information about the wardrobe after he entered it in official website. At first, the manufacturer decided on the phone that the wardrobe was not made by the manufacturer. "This wardrobe cost 6000 yuan." Dong Lei said angrily.
Factory: Any brand can be made as long as the drawings are given.
Through a friend's introduction, the reporter contacted Boss Li, who runs a furniture processing factory in Jinan. Boss Li's processing factory is located in the west of a village in Shi Jing West Road, Jinan. Hundreds of square meters of yards are covered with awnings and boards on the ground. Two workers are busy. Boss Li told reporters that he has two factories, mainly making his own brand of furniture, and the other factory receives some external orders.
Speaking of product quality, boss Li patted his chest and assured reporters, "It's definitely no problem." According to boss Li, there are countless furniture production circles in Jinan, which are famous for their good quality. Not only do many retail investors customize furniture, but also brand furniture sellers customize furniture.
"You may not believe that we have made wardrobes, cabinets and so on. Furniture of several big brands. They give us drawings and we can make them. " Boss Li said that the brand of furniture is mainly reflected in the edge sealing logo. As long as it can reach a certain number, it can also be used as an edge sealing mark to ensure that fakes are real goods.
In a furniture processing factory in Jinan Industrial North Road, the staff also confirmed to reporters the statement of local OEM. When the reporter asked to see the samples they made for this brand of furniture, the staff said that there were no samples at hand. When there is an order, the other party will send them drawings and deliver them directly to the customer after the order is completed.
The staff also told reporters that because their factory can't produce this kind of edge banding by itself, brand furniture sellers sometimes bring their own edge banding Logo strips when placing orders. He said that at present, many manufacturers often only pay attention to the assessment of dealers' performance, but ignore the supervision and supervision of product quality, which makes many dealers take advantage of the loopholes to produce brand products locally and earn more profits.
During the investigation and interview, many insiders told reporters that there are many local furniture factories in Jinan, among which Huashan and Huanghebei are the most concentrated.
Pusher: Dealers' independent "branding" becomes a hidden rule.
Lei Huang, a shopping guide in a shopping mall in Jinan, finally found a doorway after selling panel furniture for several years. She said that in furniture production, there is a very popular production mode called OEM, also called OEM or fixed-point production. In this mode, brands do not directly produce products, but use their own key core technologies to design and develop new products, control sales channels, and entrust other manufacturers of similar products to undertake specific processing tasks through contract ordering. After that, the customized products will be bought out at a low price and directly labeled with their own brand trademarks.
According to Lei Huang, formal OEM production is definitely no problem. The key point is that the so-called "OEM" in the panel furniture market is only the independent behavior of local dealers. These dealers designate a local processing plant, and the dealers provide the drawings. After the processing is completed, the dealer will sell this part of the furniture as brand furniture.
"This is very common, and many larger brands of furniture have this problem." Lei Huang said that anti-counterfeiting is not prominent, and consumers only check the color and style of furniture when receiving goods, so it is impossible to know whether these furniture are the original products of the manufacturer.
Lei Huang said that in addition to the price advantage, locally produced furniture is not up to standard in terms of environmental protection and plate quality. Many consumers find the smell of furniture strong when they buy home. "The formaldehyde emission must exceed the standard. You obviously spent money to buy a brand, but it was produced by a small factory. If consumers know, will it be annoying? "
On the 23rd, the reporter visited a furniture store on Beiyuan Street in Jinan as a consumer, and found that the prices of panel furniture vary greatly. Take a wardrobe 2.2 meters long and 2.6 meters wide as an example. The high price can reach 6000 to 7000 yuan, and the low price can buy more than 3000 yuan.
He Cong, the shopping guide, said that most of the furniture sold in their exhibition area is original goods in Guangzhou, and each board has anti-counterfeiting marks. There are also a few products with lower prices that are processed in local small factories in Jinan. In order to enter the chain store, these locally produced furniture have also been labeled as brand furniture.
In more than a dozen panel furniture exhibition areas visited by reporters, both shopping guides admitted that the furniture being promoted was produced by Jinan factory, but it also belonged to brand products. However, according to what the reporter learned, these brands have no formal production points in Jinan. Lei Huang said that the transportation cost of plates is relatively high, and the freight of a set of furniture can account for about 5% of the sales price. Moreover, the plates used by manufacturers have undergone strict testing, and the price of one meter of bare plates is 30-50% more expensive than ordinary local plates.
"In the past, we only sold products of manufacturers' brands, but the prices of other homes were more advantageous than ours, and many customers went to other people's homes to order. I can't help it. Everybody does. "He Cong said that they are now customizing the furniture produced locally in Jinan, and they also indicate the brand when they enter the store, otherwise even the samples will not enter the store.