Personal Annual Work Summary Marketing Department Model essay (1) Time flies, time flies, and it's the end of the year in a blink of an eye. In 20xx years, we have had too many bitter experiences and received endless achievements and joy. Under the correct leadership and strong support of the Head Office, under the scientific guidance of the branches, and with the full efforts of the branches, we strictly implemented the spirit of the annual work conference of the Head Office, determined the objectives, tasks and work priorities, recognized the situation clearly, strengthened our confidence, forged ahead, paid close attention to implementation, made steady progress in all work, developed major businesses healthily, and achieved the goals set at the beginning of the year.
I. Completion of main tasks
As of xx months, (completion status)
Second, the main work situation
(1) Strengthen the analysis of valuable customers and formulate marketing strategies.
Through careful combing, we rank our valuable big customers according to the contribution, regularly understand the personal hobbies of customers at all levels, and adopt the policy of "locking high-end customers and bringing VIP services; Bring personalized service to mid-range customers; For low-end customers, bring popular and convenient services.
(2) Strengthen loan marketing, expand loan scale and continuously optimize credit structure.
In order to enhance the long-term development potential, since the beginning of the year, the Bank has attached great importance to speeding up the loan marketing, making every effort to expand the loan scale and promote the company's deposit business and settlement business. First, loan marketing for outstanding customers, focusing on key enterprises, increasing credit lines and actively marketing loans. The second is to increase the marketing of project loans, and the third is to increase the investment in low-risk loans such as mortgage loans and personal consumption loans. By expanding the increment, more loans will be invested in double-friend customers, thus optimizing the stock and realizing the effective adjustment of the loan structure. In the basic work of loan management, sub-branches strictly implement the early warning and forecasting system as the core, and comprehensively improve the management level of credit assets. First of all, strictly control the access of loans, adhere to the double-excellent strategy in loan issuance, and resolutely refuse loans regardless of whether they are loanable or not; Secondly, adhere to the classified management of loan customers, take the initiative to quit, gradually compress ordinary customers and take the initiative to eliminate inferior customers. Third, strictly implement the early warning and forecasting system of credit management, regard this work as the most powerful tool of credit management and the daily work of every account manager, and increase the assessment and reward and punishment of this work.
(C) diversification of customer maintenance activities
For the purpose of thanking customers, different maintenance methods are adopted according to the characteristics of different customers. For example, on payroll, on the one hand, we can understand the actual needs of customers, on the other hand, we can introduce our service channels and wealth management products to customers, and visit key payroll customers at least once a month to find out whether they are satisfied with our services and whether they have new recommendations for our financial products or services.
Strengthen communication and exchange with customers, and skillfully bring all kinds of favorable information to customers, including the latest industry information and government information, so as to enhance customers' understanding of banks. Invite customers to participate in various beneficial activities and grasp marketing opportunities.
(4) Be good at reflection and summary and accumulate experience.
Summary is the booster of work progress to a necessary extent. It is necessary to sum up the progress and completion of all work, accumulate experience, lay a good foundation for future work, and facilitate the timely discovery of problems and make up for deficiencies. Only by constantly summing up can we accumulate useful things and integrate them to form a powerful working method and marketing system.
This year, our marketing department has made necessary achievements, but we still have many shortcomings in dealing with the complicated and changeable macroeconomic situation and the fiercely competitive financial situation. First, the deposit structure is unreasonable, some deposits are too concentrated in large households, prone to ups and downs, and the resources of pure debt customers are relatively scarce. Second, slow credit supply and complicated procedures restrict the further expansion of credit scale and beneficial improvement of benefits. These are all things that we have to overcome and solve in the future.
Three. Work objectives and measures for next year
In the coming year, we will continue to conscientiously implement the annual spirit of the Head Office, adhere to the top priority of development, strengthen risk management and control, constantly improve our own level, strive to increase market share, and ensure the completion of various business development goals.
(1) Absorbing deposits through multiple channels and ways.
Increase deposit marketing efforts. Further improve the purpose and initiative of work, improve marketing measures, expand storage channels, and constantly track and understand the level of peers.
Enhance marketing support with market competitiveness, make full use of existing payment and settlement platforms, improve service level, strengthen communication with customers, and reduce the phenomenon of customers transferring deposits.
Carry out various marketing plans in a targeted manner. Combined with the local market situation, formulate detailed implementation rules, strive to absorb the general deposits and raised funds of listed companies and companies to be listed, and strive for the collection of mass economic funds and demolition funds in the urban-rural fringe.
(B) improve the income level of credit business.
Make differentiated marketing plans for each customer, comprehensively consider the promotion effect of small enterprises and retail business, comprehensively analyze the income sources, choose the most favorable marketing direction, focus on expanding small and medium-sized enterprises and production enterprises customers, establish comprehensive cooperative relations with customers, strive to become the host bank, and improve the income level of credit business.
(3) Intensify innovation.
Adhere to variety innovation and service innovation, and develop retail business in multiple directions. First, carry out standardized service process drills to improve service levels and bring standardized services to depositors; The second is to increase the absorption of wealth management funds, grasp the characteristics that wealth management funds mainly rely on hard work, and effectively absorb the wealth management funds of neighboring merchants, village households and old customers. Third, increase publicity, publicize our business through various forms, and improve our social visibility.
Personal Marketing Department Annual Work Summary Fan Wen (II) Since I joined xx Company, I have been a senior marketing specialist in the marketing department of the marketing management center, mainly responsible for market research. The specific work includes writing professional market analysis report, investigating competing products, monitoring market trends, and bringing relevant suggestions for marketing strategy adjustment. With the guidance and assistance of leaders and colleagues, the work assigned by leaders at all levels was basically completed on time with good quality and quantity.
The market research direction of the marketing department mainly includes three parts: routine work, temporary work and special work. The daily work mainly includes regular sales analysis reports (weekly and monthly reports) of projects on sale, monthly macro reports of real estate sales markets in four cities, monthly macro analysis reports of real estate markets in xx city, and market dynamic monitoring, etc. Temporary work mainly includes the investigation of competing products, the investigation report of competing products and the analysis of selling points of competing products. Special work mainly includes writing special investigation reports and special investigation reports.
The marketing department is a new department for structural adjustment and specialization of the marketing management center, and market research is one of the main responsibilities newly formulated, which mainly brings professional reference opinions and decision support for the company's overall marketing strategy and the sales of the projects on sale. The previous work scope was limited to project research and market research report. Later, I suggested and was approved by the leaders to improve and enrich the forms and structures of various professional reports, enrich the coverage of materials, correspondingly enhance professionalism and readability, and increase and deepen the types of reports. Together with leaders and colleagues, we reconstructed the working structure of the marketing department, straightened out the work flow, and constantly improved the report template, making it streamlined and professional, and gradually put the market research work of the marketing department on the right track.
During the daily work and temporary work, it also brought the latest market and competitive project trends and decision-making reference materials to the leaders in time. For example, in the marketing strategy of "down payment by installment", we and the project department conducted a special investigation on the xx project that took the lead in implementing down payment by installment. On the basis of a comprehensive and detailed understanding of the specific operation method of xx's "down payment by installment", we put forward relevant reference opinions to the leaders, and finally contributed to the application of the "down payment by installment" strategy in the projects on sale, which played a significant role in boosting sales.
Monitoring the competitive products of the projects on sale is one of the important daily work of the marketing department. According to the long-term market tracking survey of competing projects in the surrounding areas of the projects for sale, the marketing department constantly updates representative competing real estate samples according to the principle of sampling in the same area, entering the market at the same time and having the same or similar product types, and makes objective analysis and comparison of selling points. The purpose is to compare and analyze the advantages and disadvantages of each project, learn from the successful selling points and marketing strategies of competitors, apply the advantages and disadvantages of selling points to the improvement of sales rhetoric and promotion strategies, and effectively promote the sales of the projects on sale. Not only completed the research responsibilities of this department, but also played a coordinating and promoting role in the marketing management center and other departments of the sales department.
While completing my own work, I also cooperated with other colleagues to maintain the forum of items for sale in my spare time, and also achieved necessary results.
Although the market research work of the marketing department has been on the right track, it is still in its infancy, and there are still many places to be improved and upgraded. There is still a lack of necessary initiative at work, a little lack of communication, and the sensitivity to the market needs to be improved. The depth and coverage of the report need to be improved. In the future, we will learn with an open mind, constantly improve and improve, gradually promote market research, and make our due contribution to marketing decision-making and project sales.
Personal Annual Work Summary of Marketing Department (III) The year-end summary and work plan of marketing department in 20xx passed quickly. In a blink of an eye, the year will be over. In the past year, under the care and guidance of leaders and colleagues, the marketing department has carried out a series of work, accumulated some valuable experience, gained some gains, and recognized some shortcomings in the marketing department's work. The work of the past year is summarized as follows:
I. Review and Analysis of Market Work
(1) Work Review
1, push work; This year's marketing,
2. advertising; This year, we mainly do periodical publicity such as newspapers and short messages. Sending free publicity information to the public through SMS can enhance the visibility of our school and increase public awareness. )
3. Promote cooperation; This year, we cooperated with 20 shops around the northern city to provide our school's publicity bags and materials to consumers free of charge, thus realizing a new publicity campaign.
4. Update and promotion of website content:
(1) website content is constantly updated (make sure to update website content every week, and enrich our website by browsing other websites to learn other people's highlights);
(2) Promote through available network channels, and strive to achieve the effect of low input and high feedback. (Marketing started in baidu promotion and was promoted through other websites).
5. Revise, compile and collect publicity materials; Under the leadership of the school leaders, the revision and compilation of the exam strategy have been completed and issued, and the new leaflet page has been developed and revised. At the same time, it also conducted an in-depth investigation on the market sales and exercise books of the printing house.
6. Work together; Actively cooperate with all departments to do a good job, and work smoothly with the personnel department, teaching department, teaching and research center, consulting department, one-on-one and other departments without major problems;
7, enterprise internal training; Make corporate culture, consultation process, enrollment methods and telemarketing skills into ppt to train campus employees.
Job analysis
1. annual work analysis: the marketing department successfully completed most of the publicity work, cooperative promotion work and collaborative work. Over the past year, it has been continuously promoted in schools and communities around the headquarters and branches, and publicized in major media and networks.
2. Insufficient annual work: The main work of the marketing department is basically divided into four parts: market research, brand promotion, marketing planning and corporate cultural activities. The focus of work in one year is basically brand promotion and corporate culture activities. These two tasks are the most important reasons because the school is about to set up various departments. On the other hand, our marketing department is not in place and coordination with other departments is not timely. If we don't do market research in time to understand the development of related industries and the changes in consumer demand, then there is no good premise for brand promotion, which is our shortcoming.
Strengthening communication with other departments, especially the communication between the personnel department and the consulting department, still needs to be strengthened to make the publicity activities more targeted and help to increase performance, which is also an aspect that our marketing department needs to improve.
Corporate culture construction and team cohesion activity planning are slack, which is also an aspect that we should follow up and strengthen this year.
Second, the review and analysis of cost input
(a) cost review:
The main expenses of the marketing department mainly include the production expenses of printed matter. Average distribution of annual main expenses. However, the cost of printed matter is rising, the part-time salary is declining according to the amount of tasks completed, and advertising is invested in information newspaper, Spring Festival Evening and SMS.
(2) Cost analysis:
1. Positive factors: the market cost of the whole school shows a downward trend. On the premise of basically ensuring the printing quality, publicity effect and part-time application, we will basically strive for the lowest price in Kunming. (Summary report on special education of "three strictness and three realities")
2. Negative factors: the market is the pre-war sales. If the whole sales work is compared to a war, then the market is like the air force and artillery, bombing targets with airplane explosives, and then sending attack force to carry out point-to-point attacks. This is also the process of consulting and signing customers. Without good pre-publicity and activity planning, it is difficult to make a qualitative leap in performance only by relying on the personal ability of consultants. Of course, the premise is reasonable expenses, strong sales, close teamwork and proper marketing.
Third, the review and analysis of market team building
(A) team building performance appraisal:
1, there are two people in the whole marketing department, one is the marketing supervisor and the other is the marketing staff, which failed to meet the work needs.
Although there are fewer people in the department, everyone's role is indispensable.
3. The team's execution has been enhanced. Although the marketing staff has changed, due to the strict control in selection and daily management, the work of each marketing staff is very smooth.
(B) Team building analysis
1, positive factor analysis: the main responsibility of the supervisor is to control the progress of the work that the whole department is responsible for, the planning, organization, implementation and summary of marketing and publicity activities, and all the paperwork. Few people are easy to coordinate and can keep abreast of subordinates' dynamics. Taking the form of daily work report management in daily management can help us understand what it is doing to some extent. How's it going? In the monthly report, the progress and deficiency in communication make the market personnel feel the seriousness of school and department management from the system requirements and psychological impression, so that the execution will be enhanced. Management requires them to learn to ask questions, solve problems, and let market personnel think of solutions first when they encounter problems. At the same time, it has established its own sense of responsibility, reduced the phenomenon of making excuses to find reasons when encountering problems, and gradually established the professional ethics of "solving problems is responsibility".
2. Analysis of negative factors: there are too strict places in management, which makes subordinates feel more stressed. Due to strict management, their personality development is too limited, resulting in poor stability. Adjust your thinking in time after finding the above problems.
Fourth, summarize the main problems.
(A) unfamiliar with business knowledge, need to strengthen learning. The full-time and part-time staff in the marketing department are just not familiar with the business, which leads to the inability to clearly express publicity with customers and the loss of customer base. During this year, our market will actively organize various business studies and trainings.
(b) Market cost data still need to be improved. Although the various expenses in the market are clear, there is no summary of various expenses within the department. In the next year, we will focus on improvement, and make a list of market expenses together with the finance department every month, so as to understand the market expenses and effects more effectively!
(c) The awareness of reporting is weak and needs to be strengthened. Due to the delay in reporting, many things have been delayed, and the marketing department will definitely strengthen the implementation of the reporting system in the process.
V. Suggestions for the development of the school
(A) to strengthen the training of middle-level employees
The middle layer is the cornerstone of a school. At present, our middle level team is stable. Although the level is uneven or the overall level is limited, it needs the training and effective learning mechanism organized by leaders and relevant departments to build an effective communication platform and improve and run in as a whole.
(b) Strengthen the detailed responsibilities of personnel in various departments.
Although we have just entered the school, we found that the responsibilities of personnel in various departments are not clear, which led to some work not in place and caused certain loopholes. It is suggested to formulate the responsibilities of personnel in various departments and positions.
(3) Strengthen team building.
With the school becoming more and more formal step by step, it is suggested to organize appropriate activities in combination with the situation of departments and employees without affecting normal work, which is conducive to strengthening the assistance between departments and team cohesion!
(D) to strengthen business knowledge training
Because the marketing department and consulting department mainly work in data collection and negotiation, they need to constantly enrich themselves, keep abreast of the latest market trends and communicate effectively with customers. So I suggest that business knowledge training be normalized.
VI. Annual Work Plan
1, continue to push.
2. Fully carry out cross-industry cooperation.
3. Multi-faceted marketing
4, responsible for completing the tasks assigned by the superior leadership.
The above is the annual work summary of our marketing department. As the saying goes, "Little by little achieves extraordinary things". In the future work, no matter whether the work is boring or colorful, we should constantly accumulate experience, work hard with colleagues, work hard, study hard, strive to improve the professional quality of the marketing department, and make the greatest contribution to the development of the school.
A year has passed since the model essay on the annual work summary of the marketing department (IV). It has been more than three months since I transferred to the sixth marketing management department of xx. In these months' work, I humbly ask my colleagues, starting from being familiar with people, merchants and business knowledge, and starting from bit by bit, so that I can be quickly accepted and recognized by employees and merchants, so that I can quickly enter the role, shoulder my own responsibilities and cooperate with each other. Now I will make a summary of my work in the past few months:
I. Operational aspects
Less than a year after its opening, the work of the management department has been on the right track, but how to revitalize the market and boost popularity is the most important thing. The fish market and pet market I am in charge of opened late and are far from the station. Many people don't know that there are fish markets and pet markets in the logistics park, so fewer people come to shop. The first thing I have to do when I come to Market Seven is to let consumers know about our fish market and pet market. Although our dog fighting activities every Saturday have attracted some popularity, there is no activity in the fish market and the activities in the pet market are too single. It is not enough to just carry out dog fighting activities.
In view of this market situation, after repeated brewing and multi-party investigation, we successfully planned and held xx activities in X month. From the planning of competition activities, the participation of merchants, advertising, to the deployment and organization of personnel, the holding of activities, etc. Although we did a lot of work, we also got the support and help from leaders and everyone, which made the activity go smoothly and the response from consumers and businesses was good in the later period. The success of this activity has improved our popularity and popularity to a certain extent, and at the same time achieved our expected goals and expectations, and also brought confidence to ourselves.
After successfully planning to hold xx, I also planned to hold the first promotion activities of the aquarium world in the logistics park-"Buy xx yuan to give xx yuan" and "Exhibition and Evaluation" in the pet market. With the last successful experience, these two activities were also very successful. In particular, the activity of "buy xx yuan and send xx yuan" in the fish market has been recognized by the majority of merchants, which has promoted the increase of sales and passenger flow in the Golden Week of the fish market. In the early stage of the activity, the fish market has been relatively depressed, and businesses are also very anxious. Many merchants have been hesitating to do it because they can't accept the xx yuan fee in the "buy xx yuan and get xx yuan" activity, and some people worry that similar activities have never been held. However, in order to do a good job in the promotion of the first fish market, I actively mobilized, talked with merchants many times, and constantly worked to convince them to let merchants put out their difficulties and concerns one by one and solve them one by one, so that they finally recognized my activity plan and actively participated in it. Everyone twisted into a rope and tried to do this activity well. After the event, everyone's response was also good. Merchants have said that in the future, the promotion activities of the fish market should be held more and in various forms, and everyone should work hard to cooperate and actively participate. While doing the above promotion activities well, we also turned the original dog fighting competition in the pet market into a series of competitions, which were held once every Saturday and watched by about 300 people at the scene every time, which was very popular. With a good start, I will work harder, constantly bring forth the old and bring forth the new, and strive to make Market Seven manage by going up one flight of stairs.
Second, management work
Because I haven't worked in Marketing Department No.7 for a long time, I have spent a lot of energy and time on management, so I have been actively assisting and cooperating with the other two managers in management. First of all, we have established and improved various rules and regulations to restrain behavior with the system; Secondly, personnel management has been strengthened to maximize the subjective initiative of employees. I think the key to enterprise success lies in people, and human factors determine other aspects. Everyone has his own advantages and disadvantages. Knowing people and making good use of them, fostering strengths and avoiding weaknesses can give full play to their talents. At the same time, it is necessary to create a relaxed working environment and atmosphere for employees, minimize external objective factors that affect work efficiency, and let employees feel that they can play their talents in the market.
Three. Future work plan
1. management: the fish market will hold a large-scale fish exhibition next year to attract consumers to visit; The pet market will hold all kinds of animal fighting competitions, not just the dog fighting competitions now. Competition should be expanded and diversified, so as to attract popularity and expand the popularity of the pet market.
2. Management: In the future, we will constantly improve various rules and regulations, strengthen personnel management, and train employees in professional knowledge in the form of training courses, so that they can become experts and provide better and better services to customers and businesses. At the same time, it is necessary to implement the regular meeting system of merchants and hold it regularly to keep abreast of the ideological trends and market operation of merchants, so as to find problems in time, prescribe the right medicine and solve problems.
3. Investment promotion: I hope to attract investment with the help of the influence and capital investment of merchants under the existing conditions. In order to cultivate the market, the vacant area of the market is attracted by the investment and interests of merchants. This practice can avoid unnecessary waste. The pet market should rely on the investment of merchants to build sheds and pigeon markets on the open space, and merchants should attract investment by themselves and give certain preferential policies to achieve mutual benefit.
4. Self-quality: Although we have made efforts to improve our own quality this year, it is still far from enough. In the future work, we should learn with an open mind, study more and study more in combination with our own reality. Strengthen the study of professional knowledge, make yourself proficient in business knowledge and become an expert and expert; At the same time, we should learn advanced management experience, improve our thinking ability, organizational ability, coordination ability and judgment, try to integrate theory with practice, adapt to the requirements of the times, constantly improve our own quality, and make ourselves a hard-working manager.