I think it must be Alibaba and Wanguo (www.busytrade.com.cn), HC (www.hc360.com), and the recently released Maimai.com, no matter what you think! You should know that those e-commerce websites are better and those are more successful!
It is true that HC has a high reputation, but its impression is not as good as Alibaba's, and its reputation is not as good as Alibaba's. At the same time, its services, functions and pages are far less than Alibaba. Why did these things happen?
I remember once asking my friend what HC Network does. As a result, he replied that it was a station. But in my concept, he is the e-commerce website of BTOB. Why did he suddenly build a website?
Later, I learned that HC also provided website construction services to enterprises. I know that HC provides business information services because I have seen HC's business information advertisements in the company before. We opened his website and found that he also provided information services for 360 industries.
From these businesses, we can draw a conclusion that HC is a company with huge information and comprehensive information, which combines websites with physical magazines!
According to the truth, many customers will recognize him, many members trust him more, more netizens will be attracted by his website, and more netizens will visit their websites repeatedly. Why didn't it turn out like this? What the hell went wrong? On the contrary, many customers don't like HC. His reputation is not good and his influence is not as good as Alibaba's. Why is this happening?
Although I don't know HC very well. I can't express my opinion here. I only learned about HC through his website, business situation and friends, so my idea may be incorrect and unreasonable. Please don't take it personally! Please don't blame me HC employees!
I have always thought that HC can't do well for many reasons, such as company management, company strategy, company positioning, other services and market operation. No matter what factors, they are all bad things in the eyes of others!
I think the reason why HC can't do well is that he doesn't have a clear positioning and is too ambitious. In the end, he was willing but unable. Why do you say that? /In my concept, HC not only provides website construction services, but also e-commerce trading services of BTOB, and has 360 lines of market information! No matter what service, HC has not brought the best service to customers! HC has done too much, too scattered, no market precipitation, no foundation, only relying on advertising promotion, and no certain strength to do it well!
I think HC has the following shortcomings:
First: not single-minded: We can see from HC's service that we really don't know what he does and what image he appears in front of us, but we all feel what we need anyway. Both can be done, but the service quality and effect must be good. Why? Because they are not professional, their services and effects are definitely not as good as those of professional people, such as website construction. They can't compare with some professional internet companies. Because HC is a big company, it does things slowly and has no flexibility of a small company, so it can't compare with a professional network company in terms of service quality and effect. In terms of market information, they have the same problem. Their network information may not be as good as professional information companies. For example, their industry analysis reports can't compare with professional market information companies, for example, they can't compare with the market information of companies such as Internet labs or iResearch, and their business intelligence can't compare with professional yellow pages. Their industry information can't compare with the industry analysis reports of relevant state departments.
Second, there is no distinction between primary and secondary: among HC's numerous service contents, there is no distinction between primary and secondary, and there is no focus. They provide what customers want, so the cost is naturally high, because they can't meet the individual needs of customers for the time being, and there is no reasonable company development strategy. They feel that they want to do everything, regardless of reality and competitors, or their own strength and strength, and their ambitions are too great! As a result, nothing was done. From the point of view of war, their only failure is that the front line has been stretched too long and there are not enough troops to compete with their opponents and the market.
Third: there is no good market accumulation. Although HC has a long history and some good concepts and products, they just didn't become big and successful. Why? For example, they have a professional enterprise search. They have been doing this concept for a long time, and they have never been big, but now Alibaba is big. In addition, Alibaba has subdivided the search market and occupied the top spot, while HC is struggling to operate. At the same time, such as market information, HC has made great efforts to do it, but it has never been able to open the situation. Although Alibaba started to do business information very late, Ali's information is not necessarily worse than HC. I don't think HC has a good market accumulation process and has been trying to explore. Don't know how to develop, such as market information. HC has always wanted to sell market information and any industry reports. Alibaba knows very well that its business information is to provide market information for businessmen. The positioning is clear!
Fourth: unclear positioning, no good strategy, no good market planning! Although HC has many good concepts and services, it has never been amplified. The big reason is that its positioning is unclear and there is no good strategy, such as its market information. He is caught in the middle, and he doesn't know what he should do, what to do, what service to provide for customers, and how to collect money. Members feel that it is not worth it, but they spend so much effort to do it without receiving money. At the same time, his BTOB website is completely imitated.
Fifth, the level is unclear. When we entered HC, we found that he always wanted to reflect everything he did on the home page. As a result, the home page is dense and messy, with no theme and no priority. He wants to include everything from all walks of life. Finally, the homepage of the website is very messy, and many things can't be put down. They have industry information and news, trade information and BTOC shopping.
The page design is unreasonable, the collocation of words and pictures is not in line with people's aesthetics, the content structure is not in line with Wang Zhan's development strategy, and many things give people a sense of chaos.
HC wants to do everything, but it's a pity that he can't do anything well. Wang Zhan's development strategy, business and product line planning are all in a mess. Unlike Alibaba's step-by-step development, HC first accumulates the market and then extends its development and expansion. HC did everything from the beginning and found that he could not do many things. Finally, he doesn't know how to develop himself!
Sixth, when HC wanted to put all the information in his observation station, he found that the homepage of the observation station was not enough, but he wanted to explain that his information was the most comprehensive, and he wanted to tell others about the industry he had done the most. Now he has been involved in 63 industries, and each industry has done the best. These are perfect ideas. It's a pity that they didn't consider the practical problems, how much manpower, material resources and financial resources are needed to do these well, and they don't know which ones should be abandoned and which ones should be kept. The result is not what they want. Corporate members didn't come. Many of them went to Ali or some industry e-commerce observation stations. HC just wants to be caught in the middle, uncomfortable, unable to get in and return. Therefore, HC needs to learn to choose, know what is its most important development highlight, what is its development advantage, and decide its development strategy according to the actual situation. You can't take it for granted. For example, they are in the industry, and their clothing industry is definitely not as good as China Clothing Network. If it is at the portal, they don't have so much energy to compete with Ali. As a result, they all lost. They wanted everything, but they all lost. So he needs to understand the trade-offs, and he needs to be clear about his development strategy and development priorities.
If there is a lot of information about the lookout station, don't display it on the traditional web page. You can show it in a simple style like Baidu, or you can make it easy for others to find what they want, just like their current lookout map. If you don't have so much energy, you can learn to give up some businesses and choose more favorable and competitive businesses and businesses that you can develop!
All right!
We'll talk about it then. To tell the truth, I really don't know what HC's top management does and what they are thinking! What about the website? . . . . . . . . . . . . . . . . . . . ?