1. Location: Zhong Jun World City in Zhumadian is relatively remote, and the transportation is inconvenient, which leads to the low recognition of the area by buyers.
2. Supporting facilities: There are few or imperfect supporting facilities in this area, such as schools, hospitals and commercial centers. It will also affect the purchase intention of buyers and affect house prices.
3. Developers' promotion strategies: In order to quickly withdraw funds or increase sales, developers will adopt some promotion strategies, such as discounts and concessions, so as to reduce house prices.