The main function of market research is to provide the market with the necessary materials for forecasting, to provide data basis for correctly formulating market strategy, and to provide basis for enterprises to make correct business decisions, so that enterprises can produce products and services suitable for sale with customers as the guide in their business process.
First, China has a large population, and has formed a very large market scale with abundant demand, which can attract global development factors into China and enjoy the development opportunities of China.
Second, most surveys are mistaken by consumers as liars.
Thirdly, after P&G entered China in 1990s, it needed to have a deep understanding of the China market. But at that time, there was no professional market research company in China. So I cooperated with China Academy of Social Sciences to cultivate the first marketing company. China gradually formed a certain concept of market research. The market research industry in China has developed for more than 30 years, and its popularity is very low. In developed countries in Europe and America, a small convenience store on the street will attach great importance to the investigation of consumers.