Brother Clothes' daughter-in-law also brought the goods to the live broadcast, which seems to be beyond many people's expectation, because Chen Yanan once said that he would not make money from fans, and his own live broadcast was just to chat with everyone, relieve boredom and interact with fans. But before everyone was happy, Chen Yanan made an own goal and began to broadcast live with the goods.
In fact, from an objective point of view, it is no problem to bring goods in Chen Yanan. Live broadcast with goods is popular now, and many people have started to do so. Whether it's an online celebrity or a film and television big coffee, it's all live broadcast with goods. Then, as Brother Tai's daughter-in-law, why can't she bring the goods live? It doesn't make sense. So the live broadcast of clothes is no problem. The reason why Bian Xiao was criticized and opposed by netizens was that he was too hasty.
Let's take a look at Chen Yanan's trilogy, or "triple jump". It only takes one month to get married with Taige's son, start live broadcast and then start bringing goods. Is it too soon? Netizens simply don't have time to adapt. And Chen Yanan's starting point is also problematic, if she is a? Old hand? If she brings the goods directly to the live broadcast, maybe the fans will have nothing to say and accept it. But the problem is, when Chen Yanan first appeared, she appeared as the daughter-in-law of Da Yi Ge, and she did it from the perspective of chatting with fans, but she immediately turned around. How could fans be embarrassed?
In addition to the above two factors, there is another factor that can not be ignored, or the most important one, that is, her professionalism is not strong and she has not received professional training, which makes Chen Yanan suffer greatly. As we all know, the key to live broadcast is your interaction with fans. Through your description or explanation, fans can understand this kind of thing, recognize it and take out the money, while Chen Yanan and her husband can't even talk. How can I get fans to place orders?
Because Chen Yanan's attitude changed too quickly, her first live broadcast with goods failed because she was unprofessional. She needed to test the water time and gradually improve herself. In this process, she didn't need too many fans to participate, so she chose live broadcast plus password, that is to say, Chen Yanan's purpose at this time is to exercise herself, not to really sell goods. So she doesn't need too many fans to enter the live room, leaving some spit or even bad reviews, so she added a password.
In short, live broadcast with goods is very popular, and brother and daughter-in-law can also live broadcast with goods. She also needs the participation of fans. The reason why adding a password seems to keep fans out at present is that she is not professional enough. She is exercising and testing the water. When the time is ripe and everything is ready, she will cancel the password and let the fans send in the east wind.