During the conference, Lianyou Technology introduced the full value chain solutions of the automobile industry to the guests. They demonstrated the achievements of Lianyou Technology in automotive intelligent components (automobile coupling, automobile installation and automobile control) and automotive AIOT solutions.
After the meeting, Hu Yongli, general manager of Shenzhen Lianyou Technology Co., Ltd. also accepted an interview with Che Yi, explaining the unique competitive advantages of Lianyou Technology itself in the era of 3S (smart city, smart transportation and smart car) integration development. In addition, Hu Yongli also answered questions about the differences between Lianyou Technology and giant companies such as Tencent and Huawei.
The following is an interview record:
Easy car: software capability will become the core competitiveness of car companies. As a software service provider, how does Lianyou Technology view the relationship among parts suppliers, software service providers and OEMs?
Hu Yongli:?
Indeed, this change is quite big now. The traditional relationship between parts suppliers and automakers is the development and production of parts manufacturers and the integration of automakers. In the traditional way, the OEM integrates the best resources of spare parts into the automobile, builds products according to the positioning of the OEM for the automobile, and finally pushes them to the market and consumers. Under the new form of "software-defined car", the voice of software in the car is getting bigger and bigger, and the cost in the car is getting higher and higher. Now the main engine factory is also adjusting its direction according to the current form, defining and controlling the in-vehicle software, exploring technical capabilities, and defining some intelligent parts in the vehicle, including the underlying SOA architecture. In this process, in fact, both sides are enhancing their capabilities. However, their respective development trends are somewhat different. For OEMs, large OEMs have basically begun to lay out the underlying SOA architecture, with the same development system. From the next development, it is very likely that the OEM will control a part of the SOA architecture and integrate the software functions of various software vendors at the application level, while the hardware entities will be gradually integrated into the ONE BOX system in the future. For component manufacturers, on the one hand, it is necessary to support OEMs to acquire capabilities from the underlying architecture software. At present, many TIER 1 have become TIER0.5, which empowers OEMs more from the software system of parts. On the other hand, parts suppliers and software service providers should form their own professional development direction at the application layer and provide users with rich applications from the perspective of user experience.
Easy Car: Does Lianyou Technology have its own unique competitive advantages in three aspects: 3S (smart city, smart transportation and smart car)?
Hu Yongli:
As for the competitive advantage, Lianyou Technology is a digital service provider in the whole value chain of the automobile industry, with nearly 20 years of technology and talent accumulation in the automobile and software industries. We have long-term experience and many professionals in the whole value chain management of production, supply and marketing in the automobile industry. We know the car factory very well, and the solutions we provide to the car factory in all aspects of the whole value chain will be closer to the needs of the car factory. At the same time, we have a deep understanding of the Internet. We have automobile design, smart parts, cloud platform, information technology operation and services, which are the integrity of automobile value chain business that more than 90% Internet companies do not have.
Second, Lianyou Technology knows more about car companies than the Internet, and understands the Internet better than car companies. At present, the coverage rate of Lianyou Technology's information solutions for automobile industry is 9 1%. We have many mature products, which have been deeply applied in many OEMs. We have many best practices in every field of the whole automobile value chain, and have the ability to support the digital transformation of automobile enterprises with an annual output of one million units. In the next step, we will continue to provide products and solutions to support OEMs to successfully achieve business growth and business transformation.
Regarding the future development of autonomous driving, Lianyou Technology should be highly integrated with smart cities, smart transportation and smart cars in the future direction of automobile autonomous driving. In the process of integration, a complex system and technical framework will be formed, and the control of roads and cars will be realized through a high-level algorithm system, forming an overall vehicle-road coordination. In terms of autonomous driving, Lianyou Technology has accumulated a lot of technologies. Our T-Box has shipped 3 million units, ranking first among domestic brands. At the same time, we also have roadside RSU, vehicle-mounted L2L3 domain controller and vehicle-mounted entertainment domain intelligent cockpit system. In the future, these are the core of in-vehicle computing. By combining the vehicle-mounted communication system with the road test RSU and the edge computing system, it is connected to the whole 3S vehicle-road coordination system. Now we are also helping the government to do some demonstration line planning, actively participating in the 3S construction plan, and Lianyou Technology is also making contributions.
Easy car: Tencent proposed to help car companies "build and sell good cars", which is based on its strong C-end accessibility and provides support for car companies. What are the differences and differences between the business and strength of Lianyou Technology and Internet companies like Tencent?
Hu Yongli:
This question is about the positioning of lianyou. We hope to become an industrial connector for automobiles and the Internet. We also have a lot of cooperation with Tencent. Tencent is very strong at the C end, with strong operational strength at the C end and strong contacts and traffic sources at the front end. In automobile marketing, automobile manufacturers need to be more United with companies with strong C-side influence. At the same time, in the automobile industry chain, the most basic and important marketing is the operation of automobile enterprises themselves. Lianyou Technology has a better understanding of automobile business, details and processes, and we pay more attention to helping automobile enterprises operate. For example, we are currently cooperating with Tencent to do user operations for a car factory. Tencent is going to import C-side traffic. After the import, we will implement the management system of car companies and stores. This is a good connection and cooperation. This is also based on Lianyou Technology's in-depth understanding of all aspects of the automobile industry in the past 20 years, and integrates these accumulations into products to help car companies better integrate operations after obtaining traffic.
Easy Car: In terms of intelligent cockpit, what kind of development ideas does Lianyou Technology have compared with giants like Huawei?
Hu Yongli:
In fact, Huawei and other industry giants have invested heavily in R&D's smart cockpit, and they also have many good practices in automobile products. I believe Huawei will play a great role in automotive intelligence, especially in the next generation of automotive SOA architecture. Huawei will have greater advantages. Our Lianyou technology is based on the demand of car companies to pay attention to low cost and better user experience to make intelligent cockpit. At the same time, combining our excellent terminal communication and cloud-based end-to-end integration solution, we will create the differentiated competitive advantage of Lianyou Technology and provide car companies with solutions with smoother user use, better quality, more controllable cost and stronger cloud integration ability.