Prospect analysis:
Colour Me Beautiful is an internationally recognized authority for color image consultation and the birthplace of color consultation industry.
People engaged in color image work all over the world are applying the theory derived from Colour Me Beautiful, so CMB is the most authoritative, advanced and successful color image consulting organization, and practitioners are proud to have CMB consulting qualification. In China, Qixincai is the headquarters of CMB in China.
From 65438 to 0974, Ms. Carol Jackson of the United States published the theory of four seasons of color, founded CMB company, which was first spread to Europe, and was improved and carried forward by Ms. Mary Spellan of CMB of the United Kingdom. As early as the early 1980s, Mr. Steve Dean Togno of the United States bought Ms. Carol Jackson's CMB company in the United States and merged it into his cosmetics group. At present, we are mainly engaged in the production and sales of CMB brand cosmetics and other brands of cosmetics and color consulting in the United States. As the "helmsman" of China Merchants Bank, Ms. Mary Spellan shoulders the heavy responsibility of pushing China Merchants Bank to the world. Thanks to her efforts, CMB has set up branches in 33 countries around the world, with more than 2,000 color consultants specializing in color image consultation. The CMB headquarters in London is mainly responsible for the training of the world's highest-level color image consultants, the research and development and production of CMB brand cosmetics, and the research, design and development of special tools for color consultation. At present, color consultants with CMB qualification all over the world are using twelve colors as seasonal color cloth, color book and six-color characteristic color book. ...
1999 Ms. Mary spellan transferred most of the shares of China Merchants Bank to Mr. Christopher in the UK, who is the current president of China Merchants Bank, and she no longer participates in China Merchants Bank. Mr Christopher, as always, leads this prestigious organization and pushes the global color consultation to a new height.
In August, 2004, colour me beautiful authorized Ms. Liu Jihui, the founder of Qixincai, as the chief consultant of China Merchants Bank in China, with full authority to handle all the affairs of China Merchants Bank in China.
Profit analysis:
Like other consulting businesses, color consulting is based on technology, and color consultants are also technicians. In the consulting business, except for the necessary expenses such as rent, decoration, water and electricity, there is little investment in other aspects, mainly in the research of "color season theory"
The insiders calculated an account for the reporter: generally speaking, the investment in participating in professional training and purchasing professional tools is about 6.5438+0 million yuan, plus various expenses such as rent, utilities, telephone, transportation and publicity. The cost of opening a shop by yourself is less than 6.5438+0 million yuan a year. But the gross profit is not low. Based on the charge of 2600 yuan, the average gross profit of each customer can reach 1 000 yuan. As long as there are about 10 customers coming to the door every month, there is no problem with capital preservation, and then all of them are pure profits, and the average profit rate can reach 400%.
Combination of taste and marketing
As the owner of the color consulting studio, you should be both a color consultant and a manager. And each role has different requirements. As a color consultant, first of all, you should have the basic theory and color matching skills of color consultants, and understand all the skills of personal color diagnosis and style diagnosis. Secondly, color consultants need to have six skills: customer psychological analysis and service skills, color consultant sales skills, telemarketing skills, visiting reception skills, and presentation skills, to understand the customer's mentality at work, to give customers what they want, to strive for the best customer satisfaction, and to retain and strive for more customers.
As a manager of color consulting studio, we should know the marketing mode of color consulting studio, how to set foot in color consulting industry with personal characteristics, how to locate our own color studio, how to establish the marketing system of color studio, and how to manage and publicize the daily operation of color studio.