Otago University is located in Dunedin, the capital of Otago province in South Island, New Zealand, and was founded in 1869. It is the first university in New Zealand, the top university in the world, and the only comprehensive university in New Zealand that can offer specialties such as consumer and applied science, dentistry, human nutrition, pharmacy, physical education, physiotherapy and metrology.
Advertising majors train senior advertising talents with advertising theory and skills and extensive cultural and scientific knowledge, who can engage in advertising management, advertising creative planning, design and production, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, enterprises and institutions.
This major enables students to master the following skills:
(1) Master the basic knowledge and theory of advertising;
(2) Master the basic knowledge of modern advertising planning, creativity, production and release, the basic knowledge of market research and marketing and the basic ability of market analysis, and be able to design and produce economic and trade advertisements;
(3) Familiar with advertising related policies and regulations;
(4) Have basic knowledge of public relations and certain public relations skills;
(5) Understand the basic knowledge of social science, humanities, management science, natural science and technical science;
(6) Have the ability of self-study and master the development trends of international advertising.
Employment of Advertising Major in Otago University
Advertising major in New Zealand requires students to master modern advertising theory, understand the historical evolution and development trend of advertising practice, and understand the current situation and trend of international advertising industry. Master the basic knowledge of modern advertising management, have the knowledge of industry economy, international trade and public relations, and have the business ability to engage in advertising research, planning, creativity, design, production and publication; Familiar with the business process of advertising activities and policies and regulations related to advertising; Proficient in reading professional books and periodicals of a foreign language, with certain listening, speaking and writing skills; Can be engaged in advertising management, advertising management, advertising planning, advertising creativity, advertising communication, public relations planning and other work. In advertising companies, advertising media, advertisers, state administrative organs and other units, you can also engage in advertising teaching and scientific research.
After graduation, students majoring in this major can engage in advertising management, advertising planning, creativity, design and production, marketing planning, market research and analysis in news media, advertising companies, market research and information consulting industries, and advertising departments of enterprises and institutions.