Briefing on the Activity of "Financial Knowledge Entering Thousands of Households"

In order to continue to carry out financial knowledge publicity and public education service activities, and further consolidate and improve the working mechanism of protecting consumers' rights and interests, branches of banks have organized and carried out various forms and rich contents of public education publicity and consultation activities. The following is a brief introduction to the activity of "financial knowledge enters thousands of households" that I brought to you. I hope you like it.

1 In order to effectively strengthen the protection of consumers' rights and interests in the banking industry, continue to carry out financial public education service activities, and further consolidate and improve the long-term mechanism for the protection of consumers' rights and interests, Jiangmen Sub-branch of HSBC Bank (hereinafter referred to as "our Sub-branch") quickly set up an activity leading group, defined the lead department and identified the contact person, which laid the foundation for the smooth development of the "financial knowledge into thousands of households" activity.

Our branch attaches great importance to this activity and actively deploys and implements it. On September 1 day, he participated in the activity of "Financial Knowledge Entering Ten Thousand Families" sponsored by Jiangmen Branch of Banking Regulatory Bureau, hung posters and banners, distributed brochures, and received on-site consultation from the general public. In addition, in order to achieve better publicity effect, our sub-branch has placed leaflets and posters of the activity of "financial knowledge enters thousands of households" in a prominent position in its business outlets, and set up a "consumer education webpage" on the home page of HSBC with the assistance of the head office. And send the short message of "Financial Knowledge Entering Ten Thousand Households" uniformly produced by the Office of the Leading Group of China Banking Regulatory Commission according to the requirements of banking supervision to customers, so as to make full use of various channels during the activity.

Through a series of publicity on recent financial knowledge popularization activities, the public's cognition and understanding of bank financial knowledge have been further deepened, the public's awareness of financial security and risk awareness have been enhanced, and the effect of financial knowledge popularization activities has been reflected. Next, our sub-branch will continue to do a good job of introducing financial knowledge into 10,000 households in 20xx according to the unified requirements of the Banking Regulatory Bureau.

In order to continue to carry out financial knowledge publicity and public education service activities, and further consolidate and improve the working mechanism of protecting consumers' rights and interests, according to the Notice of the General Office of the People's Bank of China on Launching the 20xx Financial Knowledge Popularization Month, Laizhou Sub-branch of China Merchants Bank organized various and rich public education publicity and consultation activities.

Following the "Publicity Month of Interest Rate Marketization and Deposit Insurance System" in June; July "Internet Financial Services Publicity Month"; Following the "Illegal Financing Publicity Month" in August, the Bank launched the financial knowledge popularization month again in September 20xx.

At the request of the event, the bank displayed the publicity content of the event in the lobby and outdoor exhibition hall for the first time, and carried out publicity and education activities through display screens and poster machines.

At the same time, before and after going to work every day, we continue to take to the streets to provide customers with professional financial risk knowledge and other explanations. In addition to popularizing telephone fraud prevention, theft prevention, illegal financing prevention, interest rate marketization, deposit insurance and other systems, we also strive to popularize personal online banking, electronic payment, mobile banking and other smart banking services for every citizen. In action, efforts should be made to protect the rights and interests of every customer, so that every customer can learn to protect himself and avoid financial risks.

In this publicity campaign, the bank even launched an event publicity ambassador, who was responsible for the main publicity work in the industry and when traveling, and received good public feedback. The popularization of financial knowledge requires Qi Xin, every employee of China Merchants Bank, to do a good job in risk prevention education and publicity for every customer in line with the principle of "prevention first, education first", and strive to enhance every citizen's awareness of rights protection and financial risk prevention.

In order to continuously promote the publicity and education of financial knowledge, guide the vast number of financial consumers to carry forward the positive energy of finance, and enhance the ability of financial consumers to guard against risks and their awareness of the correct use of financial services, Muping Branch of China Merchants Bank actively responded to the call of Yantai Banking Supervision Branch and General Branch, and launched the activities of "Financial Knowledge Popularization Month, Financial Knowledge Entering Thousands of Households" and "Improving Financial Literacy and Striving to Be a Good Financial Netizen" on 20 18, which were popularized by the general public.

In order to ensure the smooth development of this activity, Mu Ping Sub-branch made detailed preparations in the early stage, and used banners, exhibition boards, electronic display screens and other publicity carriers to carry out in-depth financial knowledge popularization activities for customers and the masses. During the activity, the hall service specialist explained the financial knowledge in detail for the customers who entered the hall, so that the customers and the masses could have a certain understanding. At the same time, in order to further expand the audience and influence of financial knowledge publicity, the sub-branch also organized employees with strong professional skills as a publicity team, equipped with complete posters, folding pages and other publicity materials, and went into communities and campuses to introduce the knowledge of safe card use, common sense of preventing telecom fraud and bank consignment products to different social groups, reminding the general public to be alert to illegal fund-raising, bank card theft, financial fraud and other related financial knowledge, hoping that more citizens can understand financial knowledge and safeguard their own financial security.

Through the activities, Muping Branch further consolidated the publicity of financial knowledge, so that the masses and customers can better understand the relevant financial risks and improve their awareness of risk prevention. In the next stage, Mu Ping Sub-branch will further expand the breadth and depth of knowledge dissemination, base itself on its own duties, let more citizens know about China Merchants Bank and China Merchants Bank, and deepen their understanding of financial knowledge in an all-round way to jointly build a stable and harmonious financial environment.