Main courses: computer network principle, introduction to e-commerce, e-marketing foundation and practice, e-commerce and international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, webpage design, webpage standard and website reconstruction, FlashAction script animation design, UI design, Asp.net e-commerce website construction, e-commerce management practice, ERP and customer relationship management, e-commerce logistics management, e-commerce English, news gathering and editing, etc.
After graduation, students can engage in web design, website construction and maintenance, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, or engage in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, e-commerce teaching and other work in schools at all levels. College students can also engage in telemarketing in the call center. [Edit this paragraph] Main field B2B business-to-business industry representative: Alibaba HC global sources Network.
B2C business-to-individual industry representative: Amazon Dangdang JD.COM Mall Taobao Mall
C2C person-to-person industry representative: ebay Taobao pats Yi Bei.
B2G Business-to-Government Industry Representatives: Professional Development of Government Procurement Network [Edit this paragraph]
From the appearance of the internet to the present, if we look closely, we will find that e-commerce has basically gone through three stages:
1, desperately lay the foundation stage: this stage is mainly to access the network and establish a website.
Many enterprises will set up their own websites at this stage. During this period, senior programmers, programmers, interaction designers, web designers, etc. Focusing on web development will become a sought-after career.
2. Crazy promotion stage: The main content of this stage is to promote websites so that more people can find their own websites, and increasing traffic is the main task.
Seo experts (search engine optimization experts) and mailing list experts with website promotion as their core business have become popular occupations. During this period, a large number of network "scammers" appeared, who obtained false access through various deceptive means. Including the use of hacking programs such as Trojans. At present, there are many enterprises and individuals who make a living from this in big central cities in China, and they are complacent about it.
3. Building core competitiveness stage: The main content of this stage is to increase the stickiness of the website, retain visitors and turn visitors into customers.
During this period, network editors, forum hosts, writers, content researchers and channel planning will become hot jobs.
I think many remote towns and villages are still in the first stage. Non-central secondary cities may be between the second and third stages. The central city has entered the third stage. [Edit this paragraph] Employment Guide There are four main employment directions for e-commerce:
1. E-commerce service enterprises.
Including hardware (R&D, production, sales and integration), software (R&D, sales and implementation) and consulting. With the popularization of e-commerce applications, there is a certain demand for professionals who develop and sell related software and hardware, but this demand may be explicit or implicit. Under clear circumstances, employers will definitely recruit professionals who understand e-commerce. In the case of invisibility, the human resources department of the employer may not know that it is just right to recruit talents with e-commerce professional background in the face of the e-commerce needs of market customers, but only talents in related disciplines such as computers can barely cope with it, or ask them to supplement their e-commerce knowledge. Because of its "innate" professional breadth and depth, the demand of consulting industry is generally clear.
2. E-commerce enterprises.
For such an enterprise, whether it is a purely professional e-commerce enterprise or a brand-new operation mode combined with other main businesses (such as Xidan Shopping Mall), the demand for e-commerce professionals is the most suitable.
3. Traditional enterprises.
For traditional enterprises, e-commerce means new operating tools (such as corporate websites, it is difficult to find companies without websites now). People who operate new operating tools are nothing more than cultivating and recruiting professionals from employees who use old operating tools. Of course, I'm afraid the work of cultivating old employees depends on experts.
4. Traditional industries.
For traditional industries, e-commerce is a new commercial means. E-commerce will be used in trade, logistics, processing industry and agriculture. The purpose of proposing traditional industries specifically is that if you are interested in a certain industry, you should deeply understand the development status, development trend, new technologies and new products of this industry. Judging the development level and potential of e-commerce in this industry from a professional perspective. Of course, to make these judgments independently, we must reach a certain height in professional knowledge and practical ability.
Second, the employment level of students majoring in e-commerce
As shown in the figure below, it is a process from simple to complex from the practical level, the implementation level and the planning and decision-making level. It can be seen that there are fewer and fewer talents.
Practical operation level refers to the actual operation level in the operation of an e-commerce project.
The implementation layer refers to the implementation process of e-commerce projects. At this level, the ability to implement the project is the main requirement. It needs to be clear that not all projects are completed by one person. Refers to the ability to participate in or even lead a project, such as process planning, interface design, content architecture, etc.
Planning and decision-making layer refers to the ability to plan its e-commerce scheme according to the specific circumstances of the environment and enterprises, and to assist in the demonstration and decision-making of major project issues. For example, what kind of payment method and delivery method are used.
Third, the employment position of students majoring in e-commerce
The following are the job requirements for 5 1.com. Not all abilities are required to be competent, but the description of these job skills is worthy of reference when studying and training at ordinary times. 1, website operation manager/supervisor
General requirements:
Familiar with the common methods of network marketing, and have experience in overall operation and management of e-commerce;
Be able to make short, medium and long-term development plans for websites, implement and supervise them;
Able to operate the entire website and channel, marketing, advertising and value-added products management and sales;
Be able to establish and manage the website operation team to achieve the strategic objectives, traffic improvement and profitability of the website.
2. Website planning/editing
General requirements:
Familiar with website planning, implementation, operation, publicity and other business processes;
Familiar with the operation and operation process of e-commerce, able to understand the development direction of e-commerce;
Have a deep understanding of enterprise internet access and be familiar with the functional requirements of enterprise websites;
Strong knowledge of Chinese and word processing, and knowledge of website column planning and operation management;
Strong ability in selecting topics, planning, editing and summarizing;
Familiar with computer operation, master basic network knowledge.
3. Website promotion
General requirements:
Responsible for website content/website page design/website planning/website marketing planning;
Website community related services, content planning and operation;
Member maintenance and management;
Good writing style, able to do marketing planning and copywriting independently;
Be able to skillfully use various publicity media for publicity and promotion;
The key to the problem is to find the right position to enter the company and experience what the business is like and what the enterprise is like. No matter what position, only when your performance in the company proves that students majoring in e-commerce do have advantages and differences compared with students majoring in other majors, will enterprises and the whole job market gradually form a good impression on students majoring in e-commerce. Otherwise, it will be more difficult for the latter e-commerce students to find jobs.
In fact, any major is a shell, and the process of learning is to cultivate people's ability and quality. If your comprehensive quality is sufficient, I believe that the enterprise will have a discerning eye and know the pearl. [Edit this paragraph] Curriculum system
Web page color matching
web design
Ui design
Network Standards and Website Reconstruction
Course design of web design
Illustrator
Basic skills of illustration creation
Network Development Technology (ASP.net)
Flash ActionScript and RIA application development
VB.net
Data Warehouse and Mining
Flash ActionScript course design
Course design of web development technology
workflow
Server management
Database Applications
Electronic commerce and international trade
Foundation and practice of network marketing
E-commerce Marketing Planning and Writing Practice
Exhibition marketing
Email marketing
E-commerce letter writing
telemarketing
Network brand
Telephone English
Spoken English in actual combat of foreign trade
Course design of international trade in e-commerce
Course design of network marketing
Basic skills of news gathering, writing and editing
Publishing proofreading training
Introduction to Electronic Commerce (Professional Basis)
extensible markup language (XML)
E-commerce professional English
Online entrepreneurship
NLP is super successful.
Information resource retrieval
Network information security
Electronic commerce law
Introduction to commodity science
Online marketing
C programming language
cybereconomy
cyberlaw
College?English
College Chinese Personal Information Literacy Promotion Plan
In view of the importance of information literacy, combined with their own needs and characteristics, the following plans are formulated:
First of all, read relevant books to understand the necessary basic knowledge, and at the same time enhance the sensitivity to information.
Secondly, we should strengthen our ability to search and use information tools in order to obtain information more effectively.
In view of today's mixed information, information processing ability and information immunity ability also need to be improved.
Finally, you can effectively create information and use the media to turn information into benefits [Edit this paragraph] At present, e-commerce is suitable for jobs-network marketing. So far, e-commerce has been recognized by a considerable number of enterprises in China, especially the small and medium-sized enterprises which account for 99% of the total enterprises in China. Because of the need of its survival and development, it is urgent to regard the network as a high-efficiency and low-cost means, so it has great dependence on network marketing and there is a demand gap for network marketing talents.
Network marketing specialist-can effectively use BTOB platform, search engine, enterprise website, blog, forum and so on to help enterprises implement marketing activities.
Senior network marketing specialist-conduct network marketing effect analysis, network marketing scheme design and implementation.