Business activity information refers to business information, commodity information, financial information and various business information characterized by trading and exchange in business trade, financial services and investment and financing activities.
2. The content of business information management covers almost all aspects of social and economic activities: for example, commodity information collection, comprehensive processing of business information, business information exchange and release, and advertising release; Pre-sale, in-sale and after-sale services (such as providing product order service, product and service details, product use method, technical maintenance guide, handling user opinions, automatic answering questions, etc.). ), marketing promotion and online sales (e-store, e-mall); Electronic payment (electronic check, electronic credit card, electronic transfer); Modern logistics distribution (order tracking, cargo transportation tracking, electronic transmission of logistics deployment); Virtual enterprise (collaborative sales, collaborative manufacturing, collaborative design, etc.). ); Tourism services (such as information inquiry, online booking, customer service, agency service, tourism resource promotion, etc.). ) and so on.
The main content of enterprise information management is the informationization of enterprise management. E-commerce is the core content of business management informatization, that is, using network information technology to realize the effective allocation and optimization of business resources and realize the rational, orderly, rapid and smooth flow of business flow, logistics, information flow and capital flow on their respective paths. Therefore, we must establish three networks: information network, financial network and transportation network. The carrier of information flow is information network, the carrier of capital flow is financial network, and the carrier of logistics is traffic network. The interaction of "Three Streams" is organically integrated in various networks in the form of information flow, forming an endless stream of business activities and endless business plans. Therefore, the construction of "three networks" is the basis of enterprise information construction. The construction of business management information system (BMIS) is the soul of business informatization construction, including the construction of business information system, business operating system and business management system. Among them, the business information system is responsible for the collection, processing, processing, storage and dissemination of business information; The business operating system is responsible for completing the commodity trading process, including the establishment of foreground operation, intermediate operation and background operating system in the business process; Business management system involves the widest scope, and it is necessary to establish various management systems such as supply chain management, value chain management, customer relationship management, supplier management, network scheduling management, order tracking management and so on.