Donald Sull, a well-known professor of management at London Business School, spent five years studying entrepreneurial cases and summed up how entrepreneurs can maintain due discipline while pursuing opportunities and manage the ensuing uncertainties. He published his research results in Si Long Management Review, which provided a step-by-step road map for new entrepreneurs.
The first step is to work out a practical hypothesis.
Entrepreneurs must first make clear the opportunities, the resources they need, the value they want to create and the implementation plan. Be flexible when making assumptions. Before the company stabilizes, it will inevitably undergo various changes. A venture capital company in California, after studying 300 new companies, found that one common feature of failed companies is that they decided their business models prematurely.
When making assumptions, entrepreneurs should also make sure that they are capable. When screening entrepreneurial opportunities, the first consideration should be that entrepreneurs ask themselves whether their experiences or majors can occupy a place in this opportunity. Entrepreneurs should not only understand customers, competitors, technology and laws, but also find out the key to the fatal injury and the success of the company. Entrepreneurs will certainly be able to answer: "What is the fatal wound of the company now? (for example, competitors with strong financial resources) should also be able to answer: "What are we betting on? For example, make a better mousetrap. )
The second step is to pool resources.
Before testing, entrepreneurs must first obtain resources, including tangible funds, equipment and intangible intellectual property rights, and collect information about potential customers. How much is enough? The resources collected by the entrepreneur must be enough to support him to carry out the second test.
Moreover, the company must first determine the business model before hiring core employees. The research of California Venture Capital Company found that most successful new companies hired important executives after several tests and a stable model, because at that time, the company clearly knew what majors and experience executives needed. In addition, companies can outsource functions unrelated to core testing and concentrate limited resources.
The third step is to design and execute the test.
Common practices include customer research, making samples and conducting small-scale trial sales. When testing, companies can use some tests to collect useful information about specific problems. This method is suitable for companies that already know and don't know that topic. In contrast, comprehensive testing is suitable for companies to find unknown problems. The company carries out various tests on products in a small scale, such as trial sales in a certain area before the products are listed nationwide. In addition, the company can also adopt a phased testing method, such as gradually testing and adjusting the menu, pricing and decoration of new restaurants.
No matter what kind of testing method is adopted, entrepreneurs should avoid the possible negative effects of testing, including too long delay, too much cost, unclear goals, and the person in charge of testing regards success as personal success or failure, thus losing objectivity. In order to avoid these situations, the company can invite external experts to participate in the design test and evaluation results.
If you can hold the map in your hand when you start a business, the chances of your dream coming true may be higher.
Business connection: how to evaluate whether your business plan is feasible? Although you have the opportunity to start a business now, your motives are good and your ideas are great, considering the market, economic ability or family, now may not be a good time for you to start a business.
When starting a business, you must be quite competitive. Only you can decide what is best. It is difficult to accomplish something, and it is even more difficult to start a business. If you choose the road of starting a business, you will naturally expect success, but you will not think about failure-because it is too negative and unlucky to think about failure from the beginning. However, although the worst plan is unpleasant, you should consider it clearly at the beginning of your business. When you are sure that you are suitable for starting a business, you don't have to rush to start a business immediately, but you must also evaluate whether your business plan is feasible.
1. Can you clearly describe your entrepreneurial ideas in words? You should be able to describe your idea in a few words. According to the experience of successful people, the reason why you can't turn this idea into your own language is probably a warning-you haven't thought it over yet!
2. Do you really know your industry? Many industries require people who have worked in this industry to be selected and to know all aspects of their industry. Otherwise, you will spend a lot of time and energy to investigate prices, sales volume, management fees, industry standards, competitive advantages and so on.
Have you ever seen others use this method? Generally speaking, some thriving companies have more realistic management methods than those special ideas. Experienced entrepreneurs are popular with such a famous saying: "A good idea that has not yet been implemented may often not be implemented."
4. Can your idea stand the test of time? When a future entrepreneur's plan is really realized, he will feel sincerely excited. But what will happen after a week, a month or even half a year? Is it still so exciting? Or have a completely different idea to replace it.
5. Is your idea for yourself or for others? Do you intend to devote yourself to the implementation of this plan in the next five years or longer?
6. Do you have a good network? The process of starting a business is actually the process of organizing suppliers, contractors, consulting experts and employees. In order to find the right person, you should have a personal network to serve you. Otherwise, you may fall into unreliable people or just fill in the blanks.
7. Know what is the potential return? Everyone invests in entrepreneurship, the main purpose is to make the most money. However, the idea of getting rich as soon as possible implies more than money. You should also consider the potential rewards such as sense of accomplishment, love and value. If you don't realize this, you must reconsider your plan.
How to do project investment analysis and business plan? Have you prepared your business plan? Nine-step business plan is on the road to entrepreneurship.
Business plan success guide: requirements for writing a business plan
After self-analysis, it is proved that you are suitable for starting a business, and you can answer the above questions correctly, then your chances of success in starting a business are high, and you can decide to start a business. But starting a business is not something you can decide on impulse. If you hesitate before starting a business, you'd better choose the road of work. Because, although you have the opportunity to start a business now, your motivation is good and your idea is great, but based on the market, economic ability, family and other factors, now may not be a good time for you to start a business.
IZO enterprise TV, our long-awaited choice.
As we all know, the rapid development of information technology has greatly promoted the progress of today's society. The rapid development of the Internet is affecting social and economic life, violently impacting traditional concepts and ways of thinking, and gradually changing people's work and lifestyle. Now, a revolutionary multimedia interactive technology is quietly integrated into people's lives, but it will certainly bring people more convenient and better service than before.
As a member of modern society, I feel extremely honored to live in such a network age. Nowadays, the most frequent activities between people are different forms of commodity trading, and enterprises and consumers are undoubtedly the two main groups in society. How to let consumers know, understand and eventually become users and loyal customers of enterprise products through effective publicity? The overwhelming advertising on the Internet is the most common way now. However, this traditional method without novelty and originality is not effective, and it is often a big investment and a small return. In addition, consumers have resisted a large number of advertisements flooding the Internet. To attract consumers' attention, only through new ways and new ways can it be adopted. IZO enterprise TV station is such a new force. It is entering consumers' sight with a brand-new attitude. IZO enterprise TV effectively combines network, TV and video calling technologies to create a high-quality instant interactive multimedia integrated platform, which is the latest media communication mode based on enterprise websites. You can put promotional videos and other content online on the corporate website through the video window play, so that enterprises can easily enjoy the fun of interacting with the world anytime and anywhere through sound, images and words.
Although it is an emerging technology, Internet technology really makes IZO enterprise TV do well. In fact, there were many videos to promote their products to consumers before, but consumers were required to install plug-ins to support playback, which intercepted many customers. They don't want to install plug-ins, so naturally they can't see the advertisements of enterprises. On the other hand, the traditional video playback takes up a lot of bandwidth of users, which affects the progress of other work, which is why although this method is very good, it has been ineffective. IZO enterprise TV with Internet technology has improved the above two points through emerging technologies, without installing any plug-ins. The company has provided more space and more servers for IZO enterprise TV, occupying only a small amount of resources of users' computers, greatly improving the communication efficiency of the network. IZO enterprise TV station has turned its shortcomings into great advantages, which is the success of IZO enterprise TV station. IZO enterprise TV enables large enterprises to show themselves to consumers in a more vivid way and obtain a wider range of publicity and promotion services; For small and medium-sized enterprises, the biggest advantage is that they can get high-quality publicity effects with less capital investment, and they don't have to be discouraged from astronomical TV advertising fees. IZO enterprise TV can be added at any time through powerful background operation, changing the playing order of commercials, which is convenient and fast. Its powerful interactive function supports telephone, video and text communication between service personnel and customers, so that users can enjoy more humanized services. Whether for government websites, city portals, schools, hotels and other science and education service industries, IZO enterprise TV is a good tool and propaganda means.
History has proved that the rise of every new technology will greatly improve people's living standards. Although China's IT industry is developing rapidly, the degree of mastering core technologies is not enough. I hope that InterConnect Technology can do a good job in IZO corporate TV and lead China's information industry to a better tomorrow!
References:
www.izo.cn
Entrepreneurship is a challenging social activity and an all-round test of the entrepreneur's own wisdom, ability, courage and courage. If a person wants to be a successful entrepreneur, he must have basic entrepreneurial qualities. The basic qualities of entrepreneurs include entrepreneurial consciousness, entrepreneurial psychological quality, entrepreneurial spirit, competitive consciousness and entrepreneurial ability.
(A strong sense of entrepreneurship
In order to succeed in starting a business, entrepreneurs must have a strong sense of self-realization and the pursuit of success. Strong entrepreneurial awareness helps entrepreneurs overcome all kinds of difficulties and obstacles on the road to entrepreneurship and take entrepreneurial goals as their life goals. The success of starting a business is the result of long-term mental preparation, and the success of a career always belongs to those who are mentally prepared and also to those who have entrepreneurial consciousness.
(B) good entrepreneurial psychological quality
The road to entrepreneurship is full of dangers and twists and turns. Self-employment refers to a person facing unpredictable fierce competition at any time, as well as problems and contradictions that need to be solved quickly and correctly. This requires entrepreneurs to have very strong psychological control ability, to maintain a positive and calm attitude, that is, to have good entrepreneurial psychological quality. It is a personality psychological characteristic that regulates the psychology and behavior of entrepreneurs in the process of entrepreneurial practice. It is closely related to people's inherent temperament and personality, which is mainly reflected in people's independence, courage, tenacity, restraint, adaptation and cooperation, and it reflects the will and emotion of entrepreneurs. The success of starting a business depends largely on the entrepreneurial psychological quality of entrepreneurs. It is precisely because the road to starting a business will not be smooth, so if you don't have good psychological quality and tough will, you will be dejected and depressed when you encounter setbacks, then you will not be far on the road to starting a business. Su Shi, a great writer in the Song Dynasty, said: "Those who achieved great things in ancient times are not only talented, but also determined to persevere." Only with good psychological quality and indomitable will, can we strive for self-improvement, enterprising competition and tenacious struggle on the road of starting a business, and can we achieve our own career from scratch.
(3) The entrepreneurial spirit of self-confidence, self-improvement, independence and self-improvement.
Self-confidence means having confidence in yourself. Self-confidence can give people a positive attitude towards life and enterprising spirit. No dependence, no waiting. To be a successful entrepreneur, we must adhere to the same beliefs and have a sense of mission and responsibility; Have a firm belief and work hard until you succeed. Faith is the power of life, the foundation and motivation of entrepreneurship. I believe that I have the ability and conditions to start my future career, and I believe that I can control my own destiny and become a successful entrepreneur. Self-improvement means on the basis of self-confidence, not coveting immediate interests, not clinging to plain life, being brave in practice, constantly increasing one's abilities and talents in all aspects, and bravely making oneself a strong person in life and career. Autonomy means having an independent personality, independent thinking ability, not bound by traditional and secular prejudices, not influenced by public opinion and environment, being able to choose your own path, being good at designing and planning your own future, and taking corresponding actions. Autonomy also needs a scientific attitude of foresight, daring to be the first and seeking truth from facts, so as to grasp our own course until we reach the other side of success. Self-reliance means building the foundation of your life and career with your own mind and hands, your own wisdom and talent, and your own efforts and struggles. 2/kloc-Young people in the 20th century should make up their minds, start their own businesses, get rich through hard work and set up their own businesses as soon as possible.
(D) sense of competition
Competition is one of the most important characteristics of market economy, the foundation of enterprise's survival and development, and an indispensable spirit based on society. Life is competition, competition itself is progress, and there is only one purpose of competition-winning. With the development of China's socialist market economy from low level to high level, the competition is becoming more and more fierce. Small-scale decentralized competition to large-scale centralized competition; From domestic competition to international competition; From pure product competition to comprehensive strength competition. Therefore, if entrepreneurs lack the sense of competition, they actually give up their right to exist. Entrepreneurs can only succeed if they dare to compete and are good at it. At the beginning of starting a business, entrepreneurs are faced with a very stressful market. If entrepreneurs lack psychological preparation for competition, or even fear competition, they can only accomplish nothing.
(5) Comprehensive entrepreneurial ability and quality
Entrepreneurial ability is a special ability, which often affects the efficiency and success of entrepreneurial activities. Entrepreneurship includes decision-making ability, management ability, professional technical ability and communication and coordination ability.
1. Decision-making ability. Decision-making ability is the ability of entrepreneurs to correctly determine the development direction, objectives, strategies and specific implementation plans of entrepreneurship according to subjective and objective conditions and local conditions. Decision-making is the performance of a person's comprehensive ability, and an entrepreneur must first become a decision-maker. The decision-making ability of entrepreneurs usually includes: analysis, judgment and innovation. College students should first analyze and compare many entrepreneurial goals and directions, and choose the entrepreneurial direction, ways and methods that are most suitable for them to play their strengths and advantages. In the process of starting a business, we can find the essence of things from complex phenomena, find out the real problems and analyze the reasons, so as to deal with the problems correctly, which requires entrepreneurs to have good analytical skills. The so-called judgment ability is to find out the causal relationship from the development and change of objective things, and to be good at grasping the development direction of things from it. Analysis is the premise of judgment, and judgment is the purpose of analysis. Good decision-making ability is good analytical ability plus decisive judgment ability. Entrepreneurship is actually a cause full of innovation, so entrepreneurs must have innovative ability, innovative thinking, no fixed thinking, and be able to put forward new goals and plans in time according to changes in objective conditions, constantly open up new situations and create new paths. It can be said that continuous innovation is the key link for entrepreneurs to keep moving forward.
2. Management ability. Management ability refers to the management ability of personnel and funds. It involves the selection, use, combination and optimization of personnel; It also involves the collection, accounting, distribution, use and flow of funds. Management ability is a high-level comprehensive ability and operational ability. The formation of management ability should start from the following aspects: learn to operate, learn to manage, learn to use people, and learn to manage money.
(1) Learn to operate. Once the entrepreneur has determined the goal of starting a business, he must organize its implementation. In order to gain an advantage in the fierce market competition, he must learn to operate.
(2) Learn to manage. Learning quality management, we must always adhere to the principle of quality first. Quality is not only the life of producing material products, but also the life of engaging in service industry and other work. Entrepreneurs must strictly establish a firm concept of quality. Learning benefit management, we should always adhere to the principle of best benefit, which is the ultimate goal of starting a business. It can be said that inefficient management is failed management, and inefficient entrepreneurship is failed entrepreneurship. To achieve the best benefits, people, materials, funds, venues and time are required to be used in entrepreneurial activities, and the best scheme should be selected for operation. Do not idle personnel and funds, equipment and venues, do not waste raw materials and materials, and let entrepreneurial activities run in an orderly manner. Learn to manage and be responsible. Entrepreneurs should have a high sense of responsibility for their own enterprises, employees, consumers, customers and the whole society.
(3) learn to use people. The competition of market economy is the competition of talents. Whoever has talents will have markets and customers. A school can't run well without teachers with excellent academic performance. Without excellent management and technical personnel, an enterprise will not have good economic and social benefits. If an entrepreneur does not attract people with both ability and political integrity and like-minded people to start a business, it will be difficult to succeed. Therefore, we must learn to use people. Be good at attracting people who are stronger than themselves or have certain expertise to start a business together.
(4) learn to manage money. Learn to manage money, first of all, learn to open source and reduce expenditure. Open source is to cultivate financial resources. In the process of starting a business, we should not only grasp the benefits of major projects, but also pay attention to broadening the sources of funds. Throttling means saving unnecessary expenses and establishing the concept of saving every drop of water and electricity. Most millionaires and billionaires started from several hundred yuan and several thousand yuan, and they all experienced the process of thrift. Secondly, we should learn to manage funds. First, we must master the budget and final accounts of funds and be aware of them; Second, we must master the inflow and outflow of funds, and keep an account of the source and expenditure of each fund, so that the accounts can be checked; The third is the demonstration of grasping capital investment. Every time a sum of money is invested, a feasibility study must be carried out. Only when it is profitable can you invest, and in Italy, you need to invest heavily, and small investments have profits, so as to ensure that every sum of money is used properly. In short, entrepreneurs always have an abacus in their hearts. Every time they do something and spend a sum of money, they must weigh whether it is conducive to the development of their careers, whether it is beneficial, and whether it will increase the value of their funds. In this way, they can manage their wealth well.
(5) Be honest. As far as entrepreneurs are concerned, honesty is the foundation of their survival. "If you don't keep your word, you don't know what you can do." Entrepreneurs can't start a business if they don't pay attention to credibility in the process of starting a business; Without credibility, it is difficult to move. Honesty, one is to say what you say; The second is to stress quality; The third is frank and touching.
3. Professional technical ability. Professional technical ability is the ability of entrepreneurs to master and apply professional knowledge for professional production. The formation of professional skills has a strong practicality. Many professional knowledge and skills should be explored in practice and gradually improved, developed and perfected. Entrepreneurs should pay attention to the professional technical experience and vocational skills training of knowledge accumulation in the process of starting a business, and improve and broaden the knowledge and experience introduced in books on the basis of deepening understanding; We should explore the knowledge and experience that have not been introduced in books, and make detailed records, careful analysis, summary and induction in the process of exploration, so as to rise to theory, form our own experience characteristics and accumulate them. Only in this way can the professional technical ability be continuously improved.
4. Communication and coordination skills. Communication and coordination ability refers to the ability to properly handle the relationship with the public (government departments, news media, customers, etc.). ) and coordinate the relationship between members of subordinate departments. Entrepreneurs should properly handle the relationship with the outside world, especially strive for the support and understanding of government departments, industry and commerce and taxation departments. At the same time, we should be good at uniting all those who can be United, unite all forces that can be United, seek common ground while reserving differences, coordinate development, be flexible, and be good at skillfully combining principle with flexibility. In short, entrepreneurs should do a good job of internal and external unity, handle interpersonal relationships, establish a harmonious environment conducive to their own entrepreneurship, and lay a good foundation for successful entrepreneurship.
The ability of coordination and communication can't be learned in books. In fact, it is a kind of social practical ability, which needs to be learned and accumulated in practical activities. The formation of this ability: first, we should dare to deal with unfamiliar people and things, dare to take risks and accept challenges, dare to take responsibility and pressure, and be full of confidence and hope in our own decisions and ideas; The second is to develop the habit of observation and thinking. There are many complicated people and things in society, so we should observe and think more in front of them. The process of observation is essentially the process of investigation, the process of obtaining information and the process of mastering first-hand materials. The more carefully we observe, the more accurate the information we get. Observation is to prepare for thinking. After observing, you must think twice before you act. The third is to handle all kinds of relationships. It can be said that social activities are maintained by various relationships, and dealing with relationships should be good at socializing. Entertainment is a professional "prop" and a performance of dealing with people. Psychologists say that the highest level of social interaction is to convey sincerity to others in a non-coercive atmosphere, so that others will be induced, knowledgeable and willing to accept their own views. Be sociable and be lenient with others. Be strict with yourself, try to understand each other's position and let them know their own position. The ability to coordinate and communicate is not born, nor will it be formed in school, but gradually accumulated social experience and learned social knowledge after going to society.
5. innovative ability. Innovation is the main theme of knowledge economy, an effective way for enterprises to resolve external risks and gain competitive advantage, and innovation ability is an important part of entrepreneurial ability. It includes two meanings: one is the ability of brain activity, that is, the ability of creative thinking, creative imagination, independent thinking and capturing inspiration; The second is innovative practical ability, that is, people's ability to complete the specific work of innovative tasks in innovative activities. Innovation ability is a comprehensive ability, which is closely related to people's knowledge, skills, experience and mentality. People with extensive knowledge, solid professional basic knowledge, skilled professional skills, rich practical experience and good mentality are easy to form innovative ability, which depends on innovative consciousness, intelligence, creative thinking and creative imagination.
In the above five basic qualities, each basic quality has its unique position and function, and any one element will affect the formation and development of other elements, the functions and functions of other elements, and even the success of starting a business. Therefore, a future entrepreneur should not only pay attention to cultivating his own entrepreneurial quality under the dual influence of environment and education, but also pay attention to the optimization of his overall structure and constantly improve his own entrepreneurial quality in entrepreneurial practice.
Many people are eager to start a business, but they suffer from lack of funds. If you want to start a business, you should consider how to start a business at low cost. How to start a business at low cost? First of all, we must be psychologically prepared: we must have a hard-working and indomitable spirit, be diligent, have the right direction and method, and have a good plan and life design. We should make full use of existing resources, give play to subjective initiative, give play to advantages, foster strengths and avoid weaknesses, and be good at guiding the situation. Here are some examples of low-cost entrepreneurship. In these industries, people with special knowledge or skills can start businesses at low cost and only need intellectual input. Unique expertise, expertise in a certain field, such as management ability, marketing ability, patent. There are many such examples. Such as famous writers, lawyers, senior engineers, professional managers, inventors and so on. In fact, an individual's intelligence and professional knowledge are a resource.
Labor-intensive service industries mainly rely on selling labor, with little capital investment. For example, moving companies, domestic service.
People who can fully tap, utilize and integrate resources and information. In the past, people with empty gloves and white wolves were actually good at using and integrating resources.
A person who is good at following the trend. This is somewhat similar to the fourth point. The difference is that the so-called borrowing focus here is to use other people's resources. For example, venture capital is a combination of some people's intellectual resources and others' capital resources. There are all kinds of intellectual resources here, such as patents and new ideas for starting a business.
People who occupy special resources. Typical princeling.
Cut into low-cost industries, especially some service industries, and there are a large number of industries that do not require large capital investment, such as intermediary companies.
Regardless of starting a business, build personal brands in the process of work, such as some famous professional managers, marketing experts and inventors. And then combine their intangible assets with other people's tangible assets to achieve the goal of starting a business without capital.
Wish you success!